Believe it or not, the Amazon Marketplace experiences daily sales that currently top $1.58 billion dollars. It is therefore no great surprise that countless retailers are hoping to get in on the action. The only possible downside here is that competition has also become rife. It pays to remain one step ahead, and some approaches work better than others. The goal of this article is to highlight a few innovative strategies that can provide your budding enterprise with the room it needs to continue growing. Without further ado, we will jump right in.
The Role of Google Shopping Ads
Some retailers are under the false misconception that Amazon should be used as a standalone tool. In fact, the successful sellers employ this marketplace in tandem with other major portals such as Google Shopping. This is accomplished by using what is known as a Google CSS partner.
CSS is an acronym for comparative shopping service. We can think of these programs as “middlemen” that provide a means for businesses to have products featured higher within Amazon marketplace results. Simply stated, CSS services help to guarantee that your business achieves the exposure that it requires to thrive.
An (Amazon) Image Speaks 1,000 Words
We live within an increasingly visual society, so it is no surprise that a successful retail strategy involves uploading pictures of what it is that you are hoping to sell. However, we are not referring to standard pictures in this sense. Experts agree that high-quality images generate more inbound traffic, and therefore, a higher return on investment (ROI) over time. There is absolutely nothing wrong with putting your best foot forward through the use of HD-quality images.
Never Neglect Search Engine Optimisation
Search engine optimisation (SEO) is the proverbial bread and butter of any well-formatted Amazon marketing campaign. There are several reasons why adopting the latest techniques is crucial. The first involves how customers perceive your products. Providing relevant descriptions that seek to develop a rapport with the reader will make it more likely that he or she takes further action (such as requesting additional information or confirming a purchase).
The second factor is associated with search engine algorithms. These “bots” need to know what each seller’s page contains, and this is partially interpreted through the use of targeted keywords. Other concerns such as creating a catchy title, and embedding the correct image HTML tags are equally relevant. When in doubt, be sure to refer to the guidelines put forth by Google. These represent the latest recommendations.
All About Price Points
It can be argued that cost is the important metric when determining the success (or lack thereof) of an Amazon retailer. However, is it possible to know the price points of your competitors? While feasible, this can become a laborious process that requires a massive amount of manual effort. It is much better to leverage the services offered by automated programs. This is all about Amazon Repricer, and its unique benefits.
The purpose here is to quickly analyse the prices of your closest competitors, and to offer similar deals. There are occasions when the prices will be matched, and certain instances when you may be able to undercut other sellers. This feature can be used in tandem with the Amazon Buy Box; the usually common way that customers choose to make purchases.
The Bottom Line
We can begin to see the important role that technology plays in relation to the Amazon Marketplace. Understanding the latest options is essential for anyone who aims to create a side hustle, and to enjoy long-term success within such a fluid ecosystem.
Published by: Josh Tatunay
