It goes without saying that most business enterprises are primarily created for profit and gains. However, there are inspiring ventures that are made with the mission of helping others. One excellent example of this is the remarkable company ChoiceLocal.
A digital marketing agency that services 50 franchise brands in 35 different industries, it was founded in 2015 by marketing specialist Joe Soltis who has extensive experience in the field. As a top executive at his former digital marketing agency, he has worked for some of the most successful brands worldwide.
With the brilliant founder at the helm, ChoiceLocal has become one of the fastest-growing companies in the country. He utilized his expertise to provide Fortune 500-level customer service, results, and strategy to his franchise systems. As a result, the company’s top-line numbers have impressively gone up by 1,207% in the last five years.
The insightful entrepreneur has created one-of-a-kind, purpose-driven metrics that foster his community’s growth. On top of that, he came up with a unique business model that focuses on helping customers and those in need.
ChoiceLocal allows franchisors to attract new franchisees through its full-service marketing mix. It also has a complete franchise development ecosystem that gives franchisors the ability to have everything they need in marketing and sales enablement to attract new customers, new employees, and new franchisees, ensuring results.
Yet, despite its unrivaled success and impressive accomplishments, what makes ChoiceLocal truly stand out is its extraordinary advocacy of serving others and changing lives. As Joe Soltis proudly said, “Our mission of Help Others is about making our franchisor and franchisee partners’ dreams come true. It’s about helping our own teammates’ dreams come true, and it’s also about giving 10% of our profits to help those in need.”
Some of the incredible projects done because of ChoiceLocal include providing drinking water wells and building homes to underprivileged children and their communities.
What motivated the brilliant man to pursue this goal was his belief in a higher good. The tragic loss of his son also played an essential role in him finding his purpose. Together with his wife, Becky, Joe Soltis decided to create meaning out of such tremendous pain, which eventually led to ChoiceLocal being formed.
Due to the company’s success, they were able to change the lives of many. It paved the way for the creation of the Benjamin Isaac Foundation, named after his son. The organization helps children in need worldwide by giving them nutrition, healthcare, education, safety, love, and faith. In addition to that, the venture has helped aspiring business owners add value to their enterprises and grow their brands.
There is no doubt that Joe Soltis is an authority in the digital marketing industry. But more than that, the awe-inspiring individual remains steadfast in his dedication to encourage others to build an enterprise rooted in purpose.
As he profoundly shared, “Did we inspire another company to become purpose-driven and give back to help the poor, the needy, those that haven’t felt loved? I sure as hell hope so, and that’s exactly what we plan to do. Through our example, we hope to create a snowballing effect to create countless purpose-driven businesses that can change the world for the better. I can’t think of a better way to live a life.”
