How Austin Piatt entered Nootropics and the Next Stage of Alternative Products

Alternative supplements and other products have been in the spotlight lately as more people turn to products like CDB and essential oils to improve functions and deal with stress. Many of these products are in their early stages, but other people are now wondering what the next phase of alternative treatment is. Austin Piatt, an entrepreneur and the founder of Mindhoney, is here to say that mushroom-based nootropics should be on people’s minds. 

Austin is a serial entrepreneur who is always thinking about the next trend in his industry. He’s the founder of Mindhoney, a cognitive health & wellness brand that creates mushroom and herbal alternative products that act as nootropics, a substance that helps improve brain function. The company’s flagship product is Dose by Mindhoney, an all-natural supplement made of adaptogenic herbs, medicinal mushrooms, and other clinically-backed ingredients to support a daily enhancement with focus, energy, and mental clarity. 

Mindhoney is a company that seeks to celebrate creativity and the capabilities of the human brain. Its goal is to push the boundaries of human thinking and enable people to accomplish more with their day. The idea for Minhoney came to Austin Piatt during one of the darkest moments of his life. After losing his mother in 2020, Piatt went on a journey of self-discovery using research in alternative medicine as somewhat of an escape. During this extensive period of deep research, he came across the world-famous mycologist Paul Stamets, who is well-known for his incredible mushroom research and his mission to save the bees using a mushroom extract that helped decrease deformed wing virus infections in bee populations. Stamets’ research provided the foundation for honeybee preservation and sparked Austin’s interest in medicinal mushrooms. “That’s where the name ‘Mindhoney’ actually comes from,” shares Austin Piatt. 

Before starting Mindhoney, the entrepreneur went through a series of limbo moments. He jumped from unpaid internship to another and landed in several nine-to-five jobs that weren’t leading him anywhere. “I had always wanted to start my own company but continued to work for other companies as I was waiting for the perfect idea to come to mind,” shares the entrepreneur. “Flash forward to now, my life is much more fulfilling, and I have a much clearer vision of where I want to guide my future path.”

Mindhoney is breaking molds across the natural alternatives industry. The feedback on their Dose by Mindhoney supplements have been stellar by far. During early blind testing, the focus groups started sharing multiple positive benefits, including cutting caffeine intake, eliminating afternoon crashes, more mental clarity, focus, and motivation. Accordingly, the company is now on a mission to provide people with the supplements they need to achieve more and enjoy their best selves. 

Austin stays two steps ahead of everyone by thinking about new product developments that could provide better results and cleaner alternatives for users. Currently, the company is looking to expand its product line, with Austin at the lead of research and development. Yet, in all he does, he remains adamant on his mission to better people’s lives. He hopes his products and story will inspire others to push beyond their limits and set ambitious goals. 

To learn more about Mindhoney, Austin Piatt, and their revolutionary product, Dose, visit their online store and Instagram profile.

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