Introduction

In a world drowned in mass-produced beverages, driven by prices rather than quality, rests an endeavor committed to craft a taste that is loved by both connoisseurs and novices; a taste that is not simply a drink but an experience. The name is Hiatus Tequila, a brand that stemmed from the relentless passion for crafting authentic tequila from the place that gave it its name: the town of Tequila in Jalisco, Mexico.

Embracing Traditions, Pursuing Authenticity

The vision behind Hiatus Tequila emerged from Kristopher DeSoto’s nostalgic memory of his mother’s favored tequila from La Cofradía distillery. Having spent extensive years in Mexico, DeSoto realized that most tequila available in the US market had lost its authenticity, thus lit a desire in him to recreate the original flavor. He embarked on a journey to recapture the essence of the heritage, tradition, and flavors that define the spirit of true tequila. Striking a partnership with the award-winning family-owned distillery, Hiatus Tequila was born – an ode to the real, pure, clean, and authentic tequila.

For Hiatus Tequila, tequila isn’t just a drink but a cherished experience, a celebration of the values it stands for – authenticity, quality, and an encouragement to take a pause from the everyday routine, a reminder of the importance of seeking balance. Hiatus translates to a pause, a gap, taking a break from the regular, and so the name. DeSoto wanted the world to indulge in the full spectrum of the tequila experience – not just the taste, but its spirit, its culture, its love.

A Motivated Partnership

As the brand revisits its 5-year journey, DeSoto is thrilled to announce Hiatus Tequila’s partnership with Michael Chandler, an American Mixed Martial Artist fostering a career from diligence and determination for over 15 years. Together, DeSoto and Chandler aspire to evoke the essence of authenticity, cultural respect, and uncompromised quality in the spirits industry. Chandler’s passion for tequila resonated with DeSoto’s vision; he found his love for tequila synonymous with Hiatus’s urge to maintain its purity and essence. In Chandler’s words, “Partnering with Hiatus was a no-brainer for me.”

With upcoming plans to share Hiatus Tequila across new and existing markets, DeSoto and Chandler are committed to inspiring others to break free from the norm and chase their passions. As they stride towards bringing an authentic tequila experience to a broader audience, Chandler’s name would attract significant attention from MMA fans and tequila enthusiasts. This strategic partnership aims not at marketing but at educating and spreading a deep-rooted appreciation for the tequila culture.

Availability and Price

Hiatus Tequila graces various hospitality venues and retailers with an inviting retail price starting from $49.99 for the Blanco, $59.99 for Reposado, and $69.99 for Añejo per 750ml size. It’s available across a range of markets like New York, New Jersey, Florida, Missouri, Indiana, Illinois, California, and soon to hit Nevada and Tennessee. Online purchases can be made through the website where the brand ships to 44 states.

Celebrating the Spirit of Tequila

As Hiatus Tequila enters a new era of partnership with Chandler, the words of both partners resonate with the essence of what the brand stands for. As Chandler reflects, “Everyone asks me how I got to where I am in my career; there is no true silver bullet other than my values of hard work and dedication… I look forward to helping Hiatus Tequila grow.” DeSoto, on the other hand, firmly echoes, “We are two visionaries driven by a profound respect for the heritage of tequila,” furthering his commitment to craft that perfection of authenticity and purity tequila should possess. As they step into this journey, DeSoto and Chandler aim not to change the game but reimagine the landscape of celebrity collaborations towards authenticity, integrity, and honesty in the spirits industry.

This burgeoning partnership and the spirit that Hiatus Tequila embodies reaffirms its commitment to honoring the traditions of tequila-making. Carrying the culture of Tequila town to every glass, their endeavor is to grant the world a hiatus from the ordinary through each sip of their authentic craft.