Society has some preconceived notions of what success looks like. Studying to get into a good university, finding a stable job, buying properties – these all fit. The majority follows such a trajectory, sometimes seeing it as an easier way to blend in with the rest. However, not everyone has to go down that path. Wayne Liang is one such individual who did not allow society to define his path for him. Instead of following a pre-written course, Wayne Liang chose the road less traveled, and indeed it has made all the difference.
Wayne Liang is a twenty-five-year-old Canadian entrepreneur who was formerly a student at the University of Alberta. Although he was doing well in school, he has always wanted to pursue something beyond four corners, out-of-the-box adventures that would allow him to control his own life. Within the walls of his dorm room, Wayne Liang created a multi-million dollar social media brand. He acted as an advertiser and marketer for several e-commerce companies.
“The brand was initially started to help me pass the time because I wasn’t a big fan of the college culture of excessively partying,” he said. But after amassing his first few million followers in the digital space, the entrepreneur quickly realized that he had found something substantial. What started as a venture to pass the time eventually turned into a full-time passion, and Wayne Liang pivoted all his focus and attention to further push his brand to greater heights.
While Wayne Liang was further growing his company, he had to balance his social media side hustle and his formal education. All was going well until he was accepted into the faculty of pharmacology, a childhood dream of his. However, he ultimately decided to let go of that dream, knowing that he found a passion that could uplift not only himself but also business owners and various individuals through the process.
“It’s all about chasing a vision no one else can see, besides you,” Wayne Liang said. After letting go of pharmacology, the entrepreneur focused on scaling his company. Today, he has successfully leveraged his social media funds to create dozens of e-commerce brands in the private label and wholesale industry. He also currently runs an investment firm with the mission to assist aspiring entrepreneurs.
Wayne Liang said that he hopes to continually multiply his success and inspire others, not only those who are in his immediate circle but also those who are watching his journey from a distance. He wants to amplify the value and power of chasing after what they’re genuinely passionate about and not confining themselves into what society says is right. “Create a path you’ll be proud of,” he said.
Following the philosophy of Abraham Lincoln, Wayne Liang believes that the best way to predict your future is to create it.
