Building a women-oriented business has become a norm these days as women are fighting to take control of their lives and become a force to be reckoned with. In the fashion industry, the battle is even more pronounced as more women designers keep springing up to dominate the space. Women’s fashion as the world knows it has changed, and for fashion brand FlexupUSA, cofounded by Jasmine Nicole Naziri, fitness and fashion go hand-in-hand.

The brand, which came to life three months ago, was born out of a need to create a fitness brand that served both the fitness and fashion needs of women. Jasmine Nicole Naziri’s decade-long experience in marketing, managing, and overseeing campaigns with numerous celebrities, influencers, and marketing companies also played a role in her desire to float her own brand. She was also a model for over a decade and has always been passionate about fitness, which is how she knew there needed to be a change in the market. With all her experience in the marketing world, Jasmine brings with her a fresh approach to brand creation and promotion.

Describing the philosophy behind the brand, Jasmine said, “There is no longer a disconnect between fashion and fitness. Women are looking for athletic wear that is functional yet fashionable, which is what FlexupUSA is all about. We care about quality, and our mission is what motivates us to continue. We stand for spreading the word of women supporting women and creating a strong community while ultimately giving back to a cause that we believe in is what we stand for.”

FlexupUSA operates as an online fitness apparel and accessories brand. Operating out of Los Angeles, California, with two female entrepreneurs at the helm of affairs, FlexupUSA boasts quality and comfortable designs made for women of all shapes and sizes. The brand has gained positive press because of its performance-enhancing design and the innovative approach to product design. The brand’s goal is not just to create fashionable and comfortable fitness apparel; it is also to build a community of women who support one another.

The brand has created an active community online through which it communicates with its teeming followers and also drops fitness tips and guides. It posts weekly tips on healthy living through meditation and exercise guides on its social media platforms that have grown to over 200,000 followers within the last four months of operations.

Learn more about FlexupUSA on the company’s website. Also learn more about Jasmine Nicole Naziri on her official Instagram page.