Disrupting the Food Industry

Frozen food, and the meat aisle in general, are huge staples in North American culture. Frozen food is a 38.5 billion dollar industry in the United States alone. This alarming figure demonstrates how prominent this industry truly is not only in the United States, but in North America as a whole. Bringing families this kind of food and having it accessible is a big part of delivering the essential nutrients that each parent and child really needs.

Having cartoon figures and characters on labels and brands increases the familiarity of products. Seeing a child’s favorite superhero or cartoon character on a box of granola bars or cereal box makes them want it more and heightens the likelihood of them actually eating what is in front of them. This area of food, including fruit snacks and chips, is something that is not a stranger to utilizing cartoons as part of their brand. Something that is entirely different is having these recognizable faces and symbols in the frozen food or meat aisle. Pushing the boundaries of where there can be family and child-known figures and characters only increases the marketability and appeal of Scooby Doo and Garfield Eats.

Environmentally Sound, Sustainably Delicious

A further disruption to the frozen food industry is the sustainability and environmental soundness of the product itself. Frozen food can signal fears of non-fresh items. However, with Scooby Doo and Garfield Eats, there is no question that what you are getting is farmed sustainably and in a healthy manner. Using solely grass-fed cows and not incorporating any antibiotics, the meat that you are bringing home to your family is as fresh as possible. Using Scooby Doo and Garfield and incorporating their familiarity in a field that supports the environment and clean, healthy eating is something brand new that is shaking up the industry and turning heads. Finally, something clean and nutritious that children will be begging for in the grocery store.