The digital marketplace is bustling with energy; virtual storefronts are popping up left and right as more businesses move online to capture the booming online shopping trend. But the leap from brick-and-mortar to pixels and clicks presents a labyrinth of complexity that Isaiah Bollinger, CEO of Trellis, knows all too well. After guiding over 400 brands to eCommerce success, Bollinger has become the go-to expert for creating an effective and seamless online shopping experience.
At the heart of every thriving online business is a robust eCommerce platform. According to Bollinger, starting with an established core platform like Shopify or BigCommerce is the way to go. “These platforms come equipped with an array of apps that manage things like shipping, customer service, and subscriptions,” Bollinger explains. The beauty of these platforms lies in their versatility, seamless integration with an extensive range of essential services, and their ability to handle complex features—a key aspect for any business looking to grow.
When embarking on your eCommerce journey, Bollinger emphasizes the importance of a comprehensive technology stack. His recommended starter kit includes Shopify or BigCommerce for the core platform, Klaviyo for email marketing, Shipstation or Pretty Damn Quick for shipping solutions, Yotpo for retention, Rebuy for upselling, Gorgias for customer support, Recharge for managing subscriptions, and Avalara for tax compliance. This arsenal of tools is the foundation of an online business that is prepared to compete in the vast ocean of digital commerce.
“Determining your base technology stack to handle acquiring, converting customers, and fulfilling orders is how to get started,” says Bollinger. And get started, you must—the competition is fierce, and those who lag in adopting the right technology might find themselves outpaced by their more tech-savvy rivals.
Bollinger isn’t just about setting up shop; his vision includes a journey of continual improvement and growth. At Trellis, they believe eCommerce is an evolving landscape, so once your site goes live, that’s merely the beginning. The team sticks with clients well beyond the launch, helping them to improve their site and market it to generate an ever-growing customer base. This commitment echoes through Bollinger’s words, “We are a full service eCommerce agency,” an assurance that encapsulates the enduring support his company offers.
What does investing in eCommerce technology look like for your return on investment (ROI)? Bollinger advises not just investing but investing wisely. Expanding your online reach while monitoring and improving your website is vital for keeping a high conversion rate. “To achieve maximum ROI, it’s essential to continuously improve your websites,” he asserts. Trellis is known for carving paths toward that very goal, working with clients to navigate the complex digital terrain and achieve sustained success.
For those eager to learn more about what makes a robust eCommerce experience, Bollinger is an open book. His expertise doesn’t stop with his day-to-day role; he shares insights into the eCommerce world through his LinkedIn and Twitter profiles, providing a steady stream of advice for those looking to optimize their online presence.
In an industry that is often underestimated in complexity, having guidance from seasoned experts like Bollinger is invaluable. eCommerce isn’t just about existing online, but about creating a digital ecosystem where businesses can thrive. It’s about transforming casual browsers into loyal customers, and, as Bollinger would say, it’s about turning clicks into customers.
Published By: Aize Perez
