Deric Wu (Wu Hao), a director of Xingmei International Investment Group and the founding CEO of the renowned Chinese brands Sanyou Hui and Hongmen, is a multifaceted artistic business leader and design expert with over a decade of experience in product art design. His creation, the “Longmen Tea Box,” has achieved over a billion views in more than 18 countries and debuted in 2017 in Times Square, New York, and on the NASDAQ screen as the world’s first story tea box. His design of the “T-one” tea ceremony pioneered the first velvet tea bag in the Chinese domain, continuing and enhancing the hospitality methods of Eastern nobility. His professional areas include industrial design, 3D art design, graphic design, experience design, and design systems. His contributions to Eastern aesthetics and modern commercial applications have had a profound impact in the Chinese sphere, greatly enhancing the visual communication and emotional conveyance of art design and Eastern aesthetics on the world stage. His main works include Longmen, T-one, Songhe Fragrance Box, Pure One, among others.
Deric Wu’s works are masterpieces of ingenuity, perfectly blending Eastern aesthetics with modern commercial practices. They showcase the unique charm of Eastern culture to the world with a distinctive design style. His works have achieved tremendous success in both the business and art fields. They have not only won numerous awards domestically and internationally but have also been collected by various museums and art institutions.
Deric Wu has not only achieved remarkable success in the business realm, but his artistic talent and design philosophy have also brought a fresh breeze to China’s design world. He is keen on sharing his knowledge and experience with the design community, often invited to various design forums and lectures to exchange insights with designers worldwide. His sharing extends beyond product design to include graphic design, 3D art design, experience design, AR/VR, and design systems. His contributions have not only elevated China’s design standards but also nurtured many talented newcomers in the Chinese design world.
Deric Wu’s enduring passion for intangible cultural heritage crafts has led him into the field of cultural heritage preservation, embarking on a new career path. Here, he has deeply engaged with and understood the unique value and importance of various handicrafts. He has dedicated himself to protecting and preserving these precious cultural heritages, striving to raise public awareness and importance. Wu found that these handicrafts face severe challenges, with the most urgent being the lack of inheritors and markets. These traditional crafts, requiring significant time and effort, are often overlooked in modern society and forgotten by those more inclined to use machines or electronic devices. To save these vanishing cultural treasures, Wu decided to take action. He promotes these crafts through exhibitions, lectures, and seminars, enthusiastically sharing their knowledge and stories on social media. He also actively seeks collaborations with other cultural institutions, non-governmental organizations, and commercial brands to promote the development and inheritance of these traditional crafts.
His efforts have received widespread praise and recognition. His work in protecting and preserving intangible cultural heritage has been crucial, also drawing more people’s attention to the value of these precious cultural heritages. His achievements have inspired many others to join the field, contributing to the protection and preservation of these valuable cultural heritages.
In summary, Deric Wu is not only an outstanding business leader but also an artist with a profound artistic background and unique design talent. His works and contributions have had a significant impact on China, elevating the status of art design and modern commercial practices. At the same time, through his sharing and exchanges, he has brought Chinese culture and aesthetics to the world stage.
