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The Dallas Sidekicks of the Major Arena Soccer League (MASL) announced former basketball standout Eduardo Najera as another member to join their ownership group. The Mexican former professional basketball player, currently serving as a scout for the Dallas Mavericks of the NBA, is expanding his sports portfolio with an investment in professional indoor soccer.
Najera’s thirst for excitement and passion for sports knew no bounds. While many would have been content with their achievements on the hardwood, Najera’s hunger for new challenges led him to uncharted territory. Fearlessly diving into unexplored realms, he made daring investments in the G League and basketball ventures in Mexico. Now, he ventures into the world of professional indoor soccer with the Dallas Sidekicks.
“Eddie,” as he is affectionately known, was a fan favorite during his time with the Mavericks and continues to be a prominent figure in the basketball community. Before his current role as a scout for the team, he served as the head coach of the Texas Legends in the NBA D-League, showcasing his leadership and expertise in the field.
Najera will join former Major League Soccer player and Playbook Management International (PMI) Founder Michael Hitchcock and NBA icon Donnie Nelson, among other high-net-worth individuals in the ownership group. Together, they form a dynamic dream team that will undoubtedly ignite a wildfire of success for the Sidekicks.
Along with Najera’s addition to the group, the anticipation is palpable as the Dallas Sidekicks gear up for the highly anticipated 2023-24 MASL season. Soccer enthusiasts and fans alike are eagerly waiting to witness their favorite team ignite the arena at the prestigious Credit Union of Texas Event Center in Allen, Texas. With the home opener scheduled for Saturday, December 9, the excitement is reaching a fever pitch.
To keep the fans on the edge of their seats, the Sidekicks will soon unveil the full season schedule, packed with high-octane clashes and rivalry showdowns that are not to be missed. With the purchase of a season ticket package, fans will enjoy exclusive perks, including a limited-edition Season Ticket Holder Jersey and access to Sidekicks parties and events, where they can interact with players, coaches, and fellow fans. Season ticket holders will also receive enticing discounts on official merchandise, as well as the opportunity to participate in action-packed summer camps designed to enhance soccer skills and foster a sense of camaraderie among young players.
With a legacy of sports excellence and a legion of passionate fans, as well as an upgraded venue that features state-of-the-art facilities, the Sidekicks are prepared to offer fans an unforgettable soccer experience. The arena’s immersive setup, complete with newly installed turf, impressive video boards, cutting-edge sound and lighting systems, and a capacity of 3,500, ensures an electrifying atmosphere for all attendees.
The Major Arena Soccer League (MASL) has witnessed an explosion in popularity, drawing World Cup-level players like Landon Donovan, Jermaine Jones, Román Torres, Ronaldinho Gaúcho, and Blas Pérez. With the surge in streaming services like Twitch, millions of fans worldwide can witness the thrilling action, creating a global fan base for the Sidekicks.
The team’s engagement with fans goes beyond the confines of the arena, with over 100,000 contacts and more than 30,000 social media followers. This robust online presence allows the Sidekicks to foster a spirited community that extends across and outside of North Texas, solidifying their position as a beloved sports organization.
Beyond the exhilarating soccer spectacles, the Sidekicks are deeply committed to improving the community through the Dallas Sidekicks Foundation. This charitable arm invests in youth soccer by providing enriching opportunities for those in need, ensuring that every child has the chance to play, regardless of financial constraints. The team’s strong focus on local and national soccer communities has allowed them to nurture talent from various backgrounds, granting aspiring student-athletes in the DFW region the opportunity to pursue their dreams.
The Dallas Sidekicks’ journey represents a triumph of teamwork, skill, and dedication, exemplifying the spirit of sportsmanship that transcends boundaries. With a rich history, a passionate fan base, and a commitment to fostering the sport’s future, the Sidekicks shine as an emblem of excitement and inspiration in North Texas and beyond.
As the Major Arena Soccer League (MASL) gains more acclaim, the Dallas Sidekicks are poised to play an integral role in the league’s growth. With ambitions for expansion to numerous locations across the United States and Mexico, the Sidekicks aim to introduce the excitement of indoor soccer to new audiences.
As the Dallas Sidekicks embark on the cusp of yet another exhilarating season, their dedication to inspiring fans and uplifting the community through their involvement and outreach programs remains unwavering. With a rich four-decade history of success and a commitment to excellence, the Sidekicks stand ready to ignite the passion of sports enthusiasts everywhere.
