By: Heather Holmes
Brooklyn, NY., (August 2025) – For decades, the packaged food shelf has kept out South Asian cuisine in the comforting shapes of frozen entrées, jarred sauce, or dried spice blends. CurryCups seeks to challenge this pattern with an innovative path that aims to bring curry from the slow-burning stovetop to the snack table, preserving the flavors and stories that make it distinctive.
From Craving to Creation
CurryCups began as a desire. The founders, first-generation South Asian-Americans, were looking for something that captured the joy and warmth of Indian leftovers in a bite-sized, ready-to-eat form. They were inspired by their mothers, who turned every leftover into something special, and developed a product that offers rich, full-flavored, and satisfying curry in a convenient package.
This delicious, ready-to-eat product is designed to be both convenient and adaptable. It may be paired with chips, served atop pasta, or spread on a sandwich. What follows is a product that appeals to a wide variety of audiences, including college students in need of quick, sophisticated bites, busy young professionals with on-the-go lifestyles, and foodies or South Asians looking for an easy version of a familiar taste.
The Power of Two: A Partnership of Precision and Passion
Behind the brand’s innovation is a complementary partnership. Co-founder Suhayb Khadri brings the analytical mind of an IT background, while co-founder Najma Adam offers her experience as a school counselor and therapist, along with a personal interest in cooking. Together, they merge technical expertise with a passion for food, creating a product that is both thoughtfully crafted and flavorful.
This dynamic partnership allows CurryCups to remain flexible. They are constantly experimenting, listening to customer feedback, and adapting quickly—an important trait for a food company where trends can change rapidly. Their mission is to create a product that respects culture on a daily basis, showing that curry doesn’t have to be confined to a meal; it can be a flavorful experience.
A New Pantry Staple
CurryCups is positioning itself to become an enduring part of modern pantries. The company aligns with the “snackification” trend, where the boundaries between snacks and meals continue to blur, but with a focus on healthier and tastier options. CurryCups reimagines curry as something that can be enjoyed at any time of day, whether as a late-night snack, a practical workday lunch, or as a thoughtful dinner party centerpiece.
CurryCups is a young, up-and-coming food brand that is changing the way people experience curry. The husband-and-wife team, Suhayb Khadri and Najma Adam, offer a product that transforms popular South Asian flavors into easy, ready-to-eat options, designed to fit contemporary lifestyles. Made with authenticity, openness, and respect for culture, CurryCups encourages people to explore, try, and experience curry in new and creative ways.
About CurryCups
CurryCups is a modern food brand working to redefine how the world experiences South Asian cuisine. Founded by a husband-and-wife team, Suhayb Khadri and Najma Adam, the company brings traditional flavors to life in ready-to-eat creations that fit seamlessly into the lives of today’s busy consumers. Their core product, a creamy, ready-to-eat tikka masala dip, is designed to be a versatile addition to any pantry. Driven by a mission to make global flavors accessible to busy families, CurryCups demonstrates that culinary authenticity and convenience can coexist, inviting customers to explore, experiment, and enjoy curry in new and varied ways.
Press Contact:
Heather Holmes
heather@publicityforgood.com
(828)332-5307
publicityforgood.com
Disclaimer: CurryCups provides information based on its own research and product development process. Consumer experiences may vary. The company does not make any guarantees regarding individual results or satisfaction. Always check ingredient labels for potential allergens before consuming.
