Making a mark and staying ahead of the curve in the world of business can be a daunting task. This is where experts like Adam Houlahan and his company, Prominence Global, come into play, offering a unique approach to building brands and empowering leaders through the powerful platform of LinkedIn.
A Decade-Long Journey
Prominence Global’s story began a decade ago when Adam Houlahan was running an organic skincare agency in Australia with a global presence, exporting products to 65 countries. The quest for success led to the realization that businesses excelling in the field were early adopters of social media for business purposes. LinkedIn, despite its initial clunkiness, emerged as a platform that made sense. Houlahan delved into LinkedIn’s intricacies, honing his skills, and eventually transitioned into consulting on LinkedIn strategies.
Over time, Prominence Global evolved into a global agency, specializing in assisting business leaders rather than sales teams. Houlahan’s expertise lies in crafting and implementing organic content strategies and shunning paid promotion methods. His best-selling books, “The LinkedIn Playbook” and “Influencer: The 9-Step Guide to Becoming Highly Influential in Any Industry,” have solidified his status as an authority in this field.
Challenges and Triumphs
LinkedIn can often be challenging to comprehend, with its constant updates and complex algorithms. Many experts struggle to stay ahead, but Prominence Global’s Research and Development team keeps tabs on over 500 profiles every month, ensuring they remain at the cutting edge of LinkedIn strategies. Being based in Australia posed challenges, such as coping with different time zones and the need to be available 24/7. However, they addressed this by building coaching teams worldwide. The constantly changing nature of social media also presented an ongoing challenge, prompting them to constantly update their strategies.
What sets Prominence Global apart is its commitment to educating and empowering others. They host a series of free webinars annually that update participants on the latest changes in LinkedIn, attracting 15,000 registrations from over 20 countries. They offer a range of strategies tailored to individual businesses, focusing on lead generation rather than direct sales. Success for their clients is defined by the number of leads generated rather than revenue figures.
Awards and Reviews
Prominence Global is recognised as one of the world’s most respected LinkedIn agencies. Currently, they have more than 1,100 glowing recommendations and reviews from LinkedIn members globally. So far in 2023 they’ve been awarded “The most innovative Social Media Marketing Company” in the Australian Enterprise awards. Best Corporate Social Media Presence Specialists in the Global Business Awards and are currently a finalist in the Business Excellence Awards for Digital Marketing.
Personal Success Formula
In his own life, Houlahan follows a three-step success formula. First, he emphasizes the importance of expertise, asserting that “faking it till you make it” is no longer a viable option. Second, he differentiates between being a technician and running a business, encouraging mentorship for aspiring entrepreneurs. And third, he underscores the significance of effective lead generation as the lifeblood of any business.
What’s Next for Prominence Global?
Prominence Global is embracing AI and has already released its first AI program to aid in content creation and achieve better outcomes for their clients.
Houlahan emphasizes the importance of embracing video content on LinkedIn. Building a personal brand hinges on people knowing, liking, and trusting you, and video content plays a pivotal role in achieving this.
To learn more about Prominence Global’s services and insights, you can connect with them on LinkedIn, visit their website, or contact them via WhatsApp.
LinkedIn: Prominence Global LinkedIn
Website: Prominence Global Website
WhatsApp: +61-412-766649
