Tell us about your current role at A&A Digital Marketing Agency and how it has evolved throughout the years

As the founder and CEO of A&A -, I’ve been at the helm of our transformation from a small, social media-focused outfit to a full-service digital marketing – force. Initially, we were all about social media – it was the heart of our business. But as we grew, so did our clients’ needs. We began receiving numerous requests for web development, sales funnels, and SEO optimization. This pushed us to broaden our horizons and capabilities, turning us into a versatile agency that could handle a diverse range of digital marketing needs. Today, we pride ourselves on being a one-stop shop for digital marketing services, continuously adapting to the latest industry trends and client demands.

What do you like most about your career or area of focus?

The most exhilarating part of my career is witnessing the transformational effect our work has on our clients’ businesses. There’s an indescribable thrill in seeing a marketing campaign you’ve conceptualized and executed drive real, tangible growth for a client. The feedback we receive, especially when clients tell us how surprised and pleased they are with the ease and effectiveness of our processes, is incredibly rewarding. It’s these moments of client satisfaction and success that fuel my passion for digital marketing.

What skills or qualities have helped you build a successful agency?

Building a successful agency has been a journey of understanding – hearing our clients’ needs, goals, and challenges. The digital world might seem impersonal, but at its core, our business is about human connections. Our success hinges on our ability to communicate effectively, empathize with our clients, and deliver tailored strategies. We shun one-size-fits-all solutions; instead, we focus on crafting unique, customized plans that address each client’s specific situation. This individualized approach has been a cornerstone of our growth and success.

What do you wish you had known when you started out?

Having a team aligned not just in skills but also in values and vision is paramount. It’s essential for everyone to understand their role and how it contributes to achieving our clients’ goals. A strong, cohesive team culture fosters productivity, innovation, and job satisfaction, which in turn drives client success.

What is the best advice you have ever received?

The most impactful advice I’ve received, and which has become a guiding principle at our agency, is “Always deliver more value than expected.” This mindset has transformed every client interaction into an opportunity to go above and beyond. It’s not just about meeting targets; it’s about exceeding them and setting new benchmarks in client satisfaction and service excellence. This approach has nurtured long-lasting client relationships and cultivated a culture of excellence within our team.

What inspires you, motivates you, or helps you to move forward?

Positive Client feedback is my most significant source of inspiration. There’s a unique joy in seeing the impact of our work. However, I’ve learned that in the entrepreneurial journey, motivation can’t always be the driving force. There will be days without inspiration or motivation, but what counts is the ability to keep pushing forward, to keep working towards your goals. Consistent effort, even in the absence of inspiration, is what builds success over time.

What are you proud of in your life so far?

On a personal level, my greatest pride is my son. Watching him grow and learn is my life’s joy. Professionally, I’m proud of my journey – coming to this country just four years ago and building a successful business from the ground up. It’s a story I hope shows others to believe in the possibility of their dreams. I came here with a vision, and seeing it materialize into a thriving business is a testament to what dedication and hard work can achieve.

What is your preferred way to meet new people/network?

Networking is a constant activity for me. Whether I’m attending industry conferences or just out with friends at a bar, I see every interaction as a potential connection. I’ve found that sometimes the most fruitful interactions come from the most unexpected places. Networking isn’t just about expanding your business contacts; it’s about building relationships and learning from others’ experiences.

Who do you most admire in business or creative circles and why?

I have great admiration for young professionals and startup owners who are fearless in testing and implementing their ideas. Their courage to believe in their visions and to work tirelessly towards bringing them to life is nothing short of inspirational. These individuals aren’t just building businesses; they’re shaping the future with their innovative services, products, and ideas.

Outside of your professional/work area, what hobbies or interests do you have?

Travel has always been a passion of mine. Over the last few years, I’ve explored numerous countries, each with its unique culture and beauty. But I love America the most and have so much more to see!

More recently, the joy of traveling has been sharing these experiences with my son. Introducing him to diverse cultures and experiences has been an enriching experience for both of us. It’s a way for me to disconnect from work and recharge, all while making invaluable memories.

Has the pandemic had a positive or a negative effect on you and/or your business, and how have you managed it?

The pandemic, unexpectedly catalysed growth for our agency. We saw a significant shift towards e-commerce, and we quickly adapted our strategies to cater to this surge. This shift wasn’t just about moving to remote work; it was about understanding and capitalizing on the changing market dynamics. We expanded our client base and increased our market reach, reinforcing our position as a key player in the e-commerce digital marketing space.

What advice would you have for someone looking to get into digital marketing?

For those aspiring to make their mark in digital marketing, my advice is to immerse yourself in continuous learning and skill diversification. The digital landscape is perpetually evolving, and staying ahead means being well-versed in a range of areas like SEO, content marketing, social media, and analytics. It’s also crucial to test new innovations swiftly and build a robust digital presence to showcase your skills. This multifaceted approach is essential in today’s competitive environment.

What do you feel is the most common reason for people failing or giving up?

A common pitfall I’ve observed is impatience and -Sticking to your principles.. Marketing is inherently about testing, learning, and – implementing. Failure is part of the journey. What’s crucial is giving yourself and your ideas enough time and space to evolve and succeed. Remember, – most successful businesses started small; it’s the power of persistence and incremental steady steps that build a lasting enterprise.

Is there a phrase, quote, or saying that you really like?

A saying that always resonates with me is, “The bee can fly because nobody told her it couldn’t.” This speaks volumes about the power of belief and mindset. If you convince yourself that something is impossible, it becomes so. Conversely, if you believe in the possibility of your dreams and goals, you open the door to achieving them.

What companies or brands do you personally like or think are getting it right?

Redbull impresses me with their approach to marketing. They focus on building a community around shared values and aspirations rather than just showcasing their product.

Lego is another brand I admire for their ability to engage both their direct and indirect consumers – children and adults – with creative and interactive content. Their social media strategy, in particular, is a model of engaging community building.

What is your preferred social media platform and why?

YouTube is my platform of choice because of its dual utility for businesses and individuals. As a search engine, it’s incredibly powerful. The content you create on YouTube has longevity and can continue to attract customers or followers for years. What’s more, success on YouTube doesn’t rely on having a large following or posting content consistently. It’s more about creating targeted content that meets the specific needs of your audience.

How do you define success, and what lessons have you learned so far that you could share?

Success, to me, is a very personal concept. It’s about relationships and growth, both in business and in life. The most important lesson I’ve learned is the value of bettering yourself each day. This continuous improvement philosophy applies equally to business. Don’t be too hard on yourself; just focus on moving forward, one step at a time. Success is about the journey, not just the destination.

Published By: Aize Perez