By: PR Fueled

Close out your 2024 Amazon selling season with a bang! As the holiday shopping frenzy approaches, Amazon sellers are getting ready to optimize sales during two of the most highly awaited events: Black Friday and Cyber Monday. Whether you’ve been preparing all year or are catching up on the very last day, we have some essential strategies that will help optimize an Amazon storefront for these crucial holiday shopping events.

Amazon & BFCM: How to Turn It into a Key Opportunity for Sellers?

Black Friday and Cyber Monday are some of Amazon sellers’ most important e-commerce events. They always start the day after Thanksgiving, and this year, the much-anticipated shopping event will be on November 29, 2024. Also, remember that the Black Friday deals started one week before Black Friday last year, meaning the deals lasted 10 days; the chances are this year will at least be the same. Oh, and also remember that Cyber Monday gets more sales than Black Friday.

One good strategy is to include a gradual rise in product prices about a month before Black Friday. In this way, on the event day, sellers can offer attractive discounts without being affected by Amazon’s price decrease demands and without affecting the profit margin. A small pre-event price increase allows them to reflect deeper discounts in front of more buyers without losing profitability.

Considering that, we bring some strategies an Amazon seller could implement to achieve maximum success in this critical sales period.

Optimize Listings with Relevant Holiday Search Terms

Product discovery by shoppers is most effective with optimized search terms in product listings. Sellers should ensure product titles contain all keywords associated with the product and are popular searches, especially during this holiday period.

It should be something like the brand-product-holiday keyword. The titles should be updated at least a month in advance in preparation for the holiday rush. As with anything else on Amazon, there are rules that sellers must pay attention to about search terms. Examples of subjective claims that should not be used are “cheapest,” “new,” and “on sale now,” etc, as these may trigger listing suppression.

The key is to keep the search terms relevant and specific to the product while ensuring any listings highlight how the item makes a great holiday gift. We recommend that sellers review and update their listings early to avoid missing holiday traffic.

Make Sure Black Friday Deals are Prime-Eligible

A product that can participate in Amazon’s Black Friday deals must satisfy all the conditions imposed by Prime Exclusive Discounts, such as product condition, rating, pricing, and seller performance metrics.

• The product needs to be in a New condition.
• Items shouldn’t be restricted or otherwise inappropriate, according to Amazon.
• Listings rated at least three stars or unrated.
• The product must be Prime-shipping eligible across all regions.
• Discount prices must be at least 5% below the reference price.
• A minimum discount of 10% off the struck-through, non-promotional price.
• Sellers must maintain excellent performance metrics.

We ensure that all these are met, aiding sellers in qualifying their products for promotion on Black Friday and catching the eyeballs of more buyers.

Spread BFCM Deals Throughout November

While Black Friday and Cyber Monday are indeed two significant sales dates, this does not mean that sellers need to focus their attention only on such days. In our experience, sellers must provide exclusive deals throughout November to grasp the early birds and make them return during the main event.

Sellers can capture attention and carry momentum through Black Friday and Cyber Monday into the post-holiday period by offering discounts and creating special product descriptions that appeal to holiday shoppers. Refreshing offers for last-minute shoppers help sellers cut through the noise in a crowded marketplace.

Use Social Media to Promote BFCM Deals

Social media will strongly promote traffic to an Amazon listing. Black Friday and Cyber Monday deals should be promoted across all social media platforms and business websites. Proper hashtags can really improve visibility.

The hashtags one could include in their Tweet are BlackFridayGiveaway, BlackFridaySpecials, BlackFridayAmazon, YourStoreCyberMonday, CyberMondayDeals, and ShopCyberMonday. However, the way to find out-of-the-box hashtags for certain niches with comparatively lower competition is to reach out to the correct audience.

Holiday-Themed Images in Your Amazon Storefront

The holidays happen to be one of the most wonderful times, and to translate that wonder to sellers, it would be to give an Amazon storefront a holiday feel. According to our research, holiday-themed images should be used throughout one’s product listings. This could include products shown in holiday settings, the use of red or green colors within the shots of products, or even seasonal props being used in photographs.

While not every store needs to do a complete design revamping, small tweaks can make holiday shoppers relate to the products more and stand out in their minds. Adding a festive touch gives the possibility of huge exposure to both discounted and non-discounted items during the holiday season.

Using Amazon Brand Analytics to Develop Discount Plans

Data is a strong ally for any seller looking to maximize sales tactics, and Amazon’s Brand Analytics tool is crucial for learning about product trends and sales figures. This powerful tool gives retailers useful data that they can use to examine previous Christmas seasons, determining which things sold the most and on which days.

By using Amazon Brand Analytics, sellers may efficiently match their discount strategy to target promotions on the days that have traditionally generated the highest sales. By ensuring that discounts are timed for optimum impact, this data-driven approach improves overall sales success.

Furthermore, the eMarspro team of professionals can provide more information on how to use Amazon Brand Analytics efficiently so that sellers can maximize their sales opportunities and achieve their business goals.

Free Returns and Fast Shipping on Holiday Deals

In all reality, the holiday season is chaotic, and people simply wait until the last minute to do their shopping. Little perks, such as free returns and same-day delivery, can help eliminate some of the anxiety of a purchase.

We think that customers are often under pressure to ensure that gifts arrive on time, especially if they have to travel to see family. To tackle this offer, expedited shipping, and flexible returns will be offered to reduce customer hesitation for more sales.

Final Thoughts

While there’s no single key to achieving holiday sales success, implementing these comprehensive strategies and others will position Amazon sellers to maximize their results during Black Friday and Cyber Monday 2024. Partnering with a trusted Amazon agency can further enhance the chances of success. By focusing on attention to detail and making data-driven decisions, Amazon sellers can wrap up the 2024 holiday season on a high note.

How eMarspro Can Assist?

Whether you want to launch your business on Amazon FBA or take it to the next level, eMarspro will be right there to support you. Create your account and learn how its services can transform your business. eMarspro will do a deep dive audit for growth opportunities and prepare a custom proposal to meet your business goals. When aligned, it puts in the work necessary to help you scale and reach success.

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Published by: Annie P.