The way we dress is a statement in and of itself. It is a means of expression that embodies one’s personality, style, and interests. Enter the Beastyle brand, an apparel brand created by a fitness enthusiast, former Golden Gloves boxer and wildlife lover from Brooklyn whose desire allowed him to create a unique brand that could appeal to people with similar interests.
Much like our day-to-day language, the word beast has evolved into a definitive term for people with remarkable capabilities. Founder and CEO of Beastyle, Nate Darwish, felt that the word had a powerful sense of symbolism that he wanted to capture with his brand. As a reference to the different styles that both man and beast possess, the brand name became Beastyle.
The esteemed apparel brand uses high-quality materials that are embroidered and printed locally in New York City. The influence of the city’s palpable energy has undoubtedly contributed to the unique designs and personality of the brand. Beastyle is the only clothing brand that successfully meshes the powers of man and beast into a uniquely powerful harmony.
Beastyle uses familiar symbols of power, agility, and speed translated to its apparel pieces that are embodied by animals of the wild. These capabilities are often displayed by people of massive potential, harnessing their wild prowess and pushing the boundaries of what it means to be human.
Fitness enthusiasts, MMA fighters, boxers, and animal lovers will definitely enjoy the various apparel choices that Beastyle has to offer. The brand makes the beast concept appeal to a variety of people, not just to fitness buffs and muscleheads.
Nate Darwish initially conceptualized the brand with the image of his favorite animal, the gorilla. “I always wanted a nice gorilla cap but couldn’t find any good ones, so I decided to make my own. Searched online for a gorilla logo, found one I liked, contacted the designer and worked with her to modify it to my liking, then purchased it,” explained Nate.
“I needed a motto to match the logo and came up with ‘beast,’ an ambiguous concept relevant to both people and animals,” he explained. The process went through several different hat embroiderers who couldn’t seem to get the logo right until Nate finally found one who made it perfect, and the rest is history.
With a passion for letting his brand fly off, Nate Darwish taught himself the basics of online advertising, and before he knew it, Beastyle was fully established. When asked to explain how he managed to establish his brand successfully, Nate had this to say: “I combine the influence of NYC, with the mentality I learned from boxing and weightlifting into a brand that the whole world can relate to.”
In the near future, Nate envisions Beastyle to become a full-fledged apparel brand with an array of garments and seven-figure revenues. He sees his brand establishing a flagship store in NYC and various branches around the United States. He hopes to grow Beastyle into a household name, and with the way things are going, it’s clear that it’s only a matter of time.
To know more about Beastyle, make sure to visit the company’s official website.
