When you think of a luxury brand, you probably assume the money you spend is going straight to a greedy CEO. However, at JIINAN, that’s far from the truth. Its Founder, Jessica Sinclair, is a philanthropist and environmental activist to whom nothing matters more than the conservation and protection of our planet. Jessica is using her luxury brand of activewear and loungewear to raise money and awareness for important causes. Moreover, her company only uses methods that reduce our environmental footprint and manufactures collections that are eco-friendly and not tested on animals.
JIINAN specializes in selling high-end fabrics that are made from recycled water bottles. It’s an eco-lifestyle brand crafted with love and respect for the planet. One yoga outfit from JIINAN takes 70 plastic water bottles out of the ocean. “The environment is so important to my company and me,” said CEO Jessica Sinclair. “Our clothes are eco-friendly and aren’t tested on animals. Through JIINAN, I want to continue the sustainable foundations I have created and keep reducing the levels of pollution in our environment—land, air, and water.” In addition to this, their manufacturers in Bali support their environmental efforts and work under ethical conditions, and their shipping materials are made from high-quality recyclable and recycled materials. “We only have one world to keep us healthy for generations to come,” said Jessica Sinclair. “So, I want to do my part to make it a better place with JIINAN.”
Helping the environment isn’t the only cause close to Jessica Sinclair’s heart. In the past, she has worked with several non-profits around residential schools and empowered deaf women in Canada. She has also ensured the profits from JIINAN are going to a great place. 5% of each of JIINAN’s collection’s yearly proceeds will go to a different charitable cause that means something to Jessica. She also contributes to Operation Underground Railroad, a charitable trust working to help end the fight against child sex trafficking worldwide. They have already rescued and supported thousands of children in 28 countries and 26 U.S. states. “Every little bit helps this organization,” said Jessica Sinclair. “I don’t want anyone to be in a desperate situation. I want JIINAN to do as much good as possible.”
JIINAN is a company that cares for the world that supports it. If you want to make a difference just by buying stylish activewear, JIINAN is an excellent option.