Aarav Raj: The 17-Year-Old Sneaker Mogul Taking the Industry by Storm
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Aarav Raj: The 17-Year-Old Sneaker Mogul Taking the Industry by Storm

In the ever-evolving world of streetwear and sneaker culture, one name has been making waves and capturing the attention of enthusiasts and celebrities alike – Aarav Raj. At just 17 years old and a senior at Scarsdale High School, Aarav is the Founder and Owner of Hype Curation LLC, also known as The Hype Curation. What sets him apart from his peers is not just his youth but his remarkable journey from selling miscellaneous items in middle school to establishing a seven-figure business that’s rapidly becoming a dominant player in the sneaker industry. 

Aarav Raj’s story is a testament to the American dream. Five years ago, he moved to the United States, and today he calls Scarsdale, New York, his home. His entrepreneurial journey began in middle school when he started selling various items to finance his passion for sneakers and clothing. Over time, his determination and relentless pursuit of success have propelled him to unimaginable heights. 

The Hype Curation, which initially started as a small sneaker resale business, has since evolved into a multifaceted enterprise, with a significant focus on wholesale operations. Aarav and his team have quickly become some of the most reputable figures in the industry, dealing with hundreds to thousands of units privately and publicly every week. 

One of the keys to The Hype Curation’s success has been Aarav’s keen eye for market trends and opportunities. His dedication to thoroughly analyzing market activity, trends, and news has allowed him to source inventory for wholesale, retail, e-commerce, and private clients effectively. Aarav’s ability to identify opportunities between domestic and foreign footwear markets has resulted in the import and export of thousands of units, expanding the company’s reach globally. Another feather in Aarav’s cap is his recognition as one of the “top power sellers” by two of the largest sneaker and streetwear platforms, StockX and GOAT. With tens of thousands of units sold on these platforms, his influence on the secondary market is undeniable. 

The Hype Curation has not only captured the attention of enthusiasts but has also attracted high-profile clients, including celebrities like Kickstradomis and Harshvarrdhan Kapoor, the son of Bollywood actor Anil Kapoor. With over 15 thousand followers on

Instagram, Aarav’s brand continues to grow its presence in the ever-expanding world of streetwear and sneaker culture. When asked about the challenges he’s faced on his journey, Aarav Raj reflected on early setbacks and the toxicity that can sometimes plague the industry. “I fell for the obvious scams and was manipulated by other sellers to turn away from what they were doing,” he explained. “What I noticed was the industry held a strong sense of toxicity. I focused on my own path. I befriended my clients and treated them as I would want to be treated.” 

Aarav’s dedication to his clients, his unwavering moral compass, and his commitment to building lasting relationships have been instrumental in his success. He continued, “I value morals and friendship over money because that’s what helps in the long run. A lot of sellers will take a quick buck to ruin a long-term relationship, but that quick buck only gets you so far. I knew that good things happen to good people who work hard, so I continued, and it paid off.” As for the future, Aarav Raj is not resting on his laurels. In the next 2-3 years, he envisions The Hype Curation selling 8-9 figures worth of products. The company’s rapid scaling shows no signs of slowing down, and Aarav aspires for The Hype Curation to become a one-stop shop for everyone in the secondary market, making coveted sneakers and streetwear more accessible to enthusiasts worldwide. 

In an industry where success often comes with years of experience, Aarav Raj’s story serves as an inspiration. His journey from a middle school entrepreneur to a young mogul in the sneaker world is a testament to the power of passion, dedication, and unwavering values. As Aarav Raj continues to write his success story, one can only wonder what extraordinary heights The Hype Curation will reach next. 


@thehypecuration – business instagram 

@realaaravraj – personal instagram 

www.thehypecuration.com – website

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