At every level, our society is a network of human relationships. Beginning from one’s inner circle, with family and friends, spread all the way out to the vast business and political arrangements that determine policies of day-to-day life. Without human relationships, nothing would be achieved, discovered, or accomplished. It is through these networks that human life exists as we know it. After all, as the famous saying goes, ‘No man is an island.’
According to Imran and Aimee Tariq, trust is what’s at the core of human relationships and allows for networks to scale to a global level to encompass business, politics, culture, and economics. Their latest book, The Pyramid of Trust argues that our trust in people or institutions is a key factor and is what drives our decision-making. They show that trust is what opens the door for innovation, new ideas, and development. Applying their ideas in a practical manner, the book shows how to garner trust in business to leverage this part of human nature so that you can provide optimal client services and make strong business decisions.
Foster these qualities to gain trust
As trust experts, Iman and Aimee Tariq identify integrity as the quality at the foundation. Integrity allows like-minded people to follow your vision and have faith in your decision-making according to that vision. Demonstrating intent is essential for displaying integrity, transparency, and therefore developing trust. The Pyramid of Trust outlines that demonstrating capability cements trust levels as one is able to prove themselves to be an authority figure on their subject or in their field through skill and knowledge. Then, with skill and knowledge comes reliable outcomes and a track record for success, which further cements that trust. Finally, communication is key. By interacting with stakeholders or clients, whether it be in person, over the phone, or via marketing platforms or social media posts, the way you present yourself or your company inherently allows you to communicate your values and intent, displaying consistency, capability, and integrity along the way.
The most important factor
Above all, when inhabiting the above qualities, Imran and Aimee Tariq emphasize the importance of creating emotional bonding experiences and lasting memories. People will remember connections they made and ideas or experiences that impacted their individual story. They recommend creating personal connections, meaningful relationships with clients, and a bond that will establish trust, consistency, and therefore returning business. Especially when dealing with in-person communication, garnering curiosity, being an active listener, and maintaining strong eye contact are all small but impactful practices that help with building connection and trust.
Although we love to consider ourselves independent and free, at the base of every opportunity we have, there is a network of relationships. Imran and Aimee Tariq have made it their mission to understand the role trust plays in our social fabric and how to build trust levels in one’s business and professional life. With their guidance, it is easy to understand the simple and natural steps one needs to take in order to improve and leverage trust in every interaction. For more information on what you can do to build trust in your day-to-day, see their book here.
