By: Pam Perry PR
Esther’s transition from journalism to becoming an Authentic Storytelling Strategist was born out of a pivotal moment in her career. After being denied tenure at a college where she had worked for seven years, Esther recognized the need to expand her skills and create a brand that was not dependent on external circumstances. “I decided that I needed to expand my skills so that my ability to make money would not be reliant on companies or corporations who can discontinue your contract on a whim,” she explains. This realization led her to build a side business while continuing her journalism career, ultimately giving her the freedom to control her own destiny.
As an Authentic Storytelling Strategist, Esther now works with businesses, educators, and parents, helping them craft and share their unique stories in ways that resonate with diverse audiences. Her approach is rooted in the belief that authentic storytelling is not just about sharing facts—it’s about connecting on a deeper level, fostering understanding, and driving real-world impact.
Overcoming Challenges and Embracing Faith
Throughout her career, Esther has faced numerous challenges, from layoffs to the complexities of balancing her professional life with motherhood. As the mother of a neurodivergent teenager on the autism spectrum, Esther’s personal experiences have further deepened her commitment to authentic storytelling. She understands firsthand the importance of narratives that reflect the realities of neurodivergent individuals and their families, particularly in Black and brown communities.
One of the significant challenges Esther faced was securing her first on-air television job. Despite the odds, she persisted, drawing on her faith and the wisdom of her mother, who reminded her to “step out on faith.” This mindset has guided Esther throughout her career, allowing her to overcome obstacles and seize opportunities that seemed out of reach.
A Vision for the Future: Empowering Through Storytelling
Looking ahead, Esther envisions expanding her role as a public speaker and consultant, particularly in the areas of brand building and diversity, equity, and inclusion (DEI) initiatives. She is passionate about creating one of the largest cohorts of organizations supporting the neurodivergent community, with a specific focus on Black and brown parents and their children. Esther’s goal is to empower others to use their authentic stories as tools for connection, education, and advocacy.
In her workshops and consulting sessions, Esther emphasizes the importance of authenticity in storytelling. She believes that when businesses, educators, and parents share their true experiences, they not only connect more deeply with their audiences but also create lasting change. “My core mission is to inspire people to use their authentic stories to connect with each other and provide real-world solutions that not only save them hard-earned cash but also generate growth,” she says.
Crafting Stories That Resonate and Inspire
Esther Dillard’s journey from a determined young woman in Buffalo to an award-winning journalist and storytelling strategist is a powerful example of how authenticity and resilience can pave the way for success. Her work in helping others craft and share their stories is not just about communication—it’s about building bridges, fostering understanding, and driving meaningful change. As she continues to expand her influence and reach, Esther remains committed to her mission of helping others see the value in their unique stories and equipping them with the skills to communicate these stories effectively.
Esther Dillard’s approach to storytelling offers a path to deeper connections and a more inclusive, understanding society. Through her work, she is not only shaping narratives but also changing lives, one story at a time. To connect with Esther Dillard, visit https://linktr.ee/estherdillard.
Published by: Martin De Juan