By: Immy Tariq

For Marianne Galasso, heritage isn’t just about where you come from. It’s about what you carry forward — and who you lift with you. Born into a tight‑knit Italian community, she grew up surrounded by craft: hands in dough, eyes on detail, lives built on lineage. That same spirit shapes everything she does through EFAB, her fine art platform designed to give underrepresented talent — especially Italian artists — a place to be seen without borders.

“Italy raised me to love beauty, but also to respect the work behind it,” she says. “That’s what this is about — honoring both.”

Galasso spent more than two decades in the art world, building a career that began with corporate installations and evolved into full‑scale gallery curation. But no matter how successful her projects became, she kept encountering the same frustration: brilliant artists with no access to the global stage. In particular, she saw European — and especially Italian — artists producing extraordinary work that rarely reached international buyers.

The Unseen Masters

“There’s so much talent in Italy that never crosses the ocean,” Galasso says. “It’s not because the work isn’t good — it’s because the artists are focused on their craft, not on marketing themselves.”

One example close to her heart is a father‑and‑son duo from Italy. The father, a seasoned gallery owner and museum curator, has spent decades preserving and showcasing fine art within their region. The son, an emerging painter, bridges classical technique with contemporary sensibility. Together, they represent a lineage of skill and vision — yet until recently, their reach was largely local.

Through EFAB, Galasso is creating a way forward. By removing the barriers of traditional galleries — no fees to list, no upfront framing or storage costs — artists can focus on creating. Pieces are only prepared and shipped once sold, allowing even those with modest resources to participate in a global market.

“Artists like this father‑and‑son team should have work in homes around the world,” she says. “Now, they can.”

Blending Legacy With Reach

EFAB’s strength lies in its marriage of old‑world aesthetic and modern infrastructure. It’s not a sprawling, anonymous online marketplace. Instead, it’s a curated showcase — a carefully selected collection where every artist and every piece is chosen personally by Galasso.

She spends time in conversation with each artist, visiting studios when possible or reviewing work through in‑depth remote sessions. Every selection is made with intention, ensuring the platform remains a place for meaningful art rather than mass uploads.

“We’re not trying to show everything. We’re trying to show what matters,” she explains. “This is about stewardship.”

To Galasso, stewardship means more than selling art. It means honoring the lineage behind each piece and making it legible to the modern world. It’s about building bridges — connecting centuries‑old brushwork with 21st‑century walls.

Italian Values, Global Intent

Much of EFAB’s aesthetic DNA comes from Italy’s cultural values: intention, excellence, and permanence. These principles, Galasso believes, resonate deeply with global buyers who are increasingly fatigued by mass‑produced, trend‑driven decor.

“Art should outlast the algorithm,” she says. “It should mean something.”

By elevating Italian artists — many of whom have never exhibited outside their home regions — Galasso is redefining what global curation looks like. Instead of proximity or pay‑to‑play determining who gets seen, EFAB prioritizes the work itself. Talent and craftsmanship are the deciding factors.

What The World Misses Without Platforms Like EFAB

Galasso is candid about the stakes. Without intentional platforms, she argues, talent is lost. Stories are lost. And art becomes reduced to mere content.

“When you lose access to these voices, you lose a record of time and place,” she says. “Italy’s creative output is part of the world’s memory. We can’t afford to ignore it.”

For her, EFAB is not just about enabling sales — it’s about preserving legacies. It’s about ensuring that masterworks created in small towns or family studios don’t disappear simply because their creators lack marketing infrastructure. For artists like the Italian father‑and‑son she works with, it offers something rare: validation without compromise.

From Siena To Screens — Without Losing Soul

One of Galasso’s significant challenges — and passions — is figuring out how to scale intimacy. How do you share a handmade tradition in a digital world without flattening its meaning?

Her answer lies in curation and care. Every artist onboarded to EFAB receives personal attention. Every piece is treated as a narrative, not a SKU. Collectors don’t just receive art; they receive the story, context, and craftsmanship behind it.

“You can feel the brushwork even through a screen if it’s presented right,” she says. “That’s the goal — to transmit the soul.”

Looking Forward, Rooted In The Past

Galasso sees EFAB not as a departure from tradition, but as a continuation of it — a digital fresco, built not on plaster but on purpose. In her view, technology can serve heritage if guided with the right intent.

“There’s power in permanence,” she says. “And Italian artists know that better than anyone.”

With EFAB, Marianne Galasso isn’t just promoting Italian art. She’s protecting it — and propelling it into a future where the best from the past finally gets its place in the present.

Her work ensures that the hands shaping Italy’s next generation of art are no longer bound by geography, but are free to reach the walls — and the hearts — of people everywhere.