By: Michael Beas

In a rapidly evolving media landscape where content is currency and visibility defines influence, DeVasha Lloyd is positioning herself at the intersection of storytelling, strategy, and scale. As the founder of Elevation Publishing Group, a New York City-based boutique publishing company, she is reshaping how authors bring their ideas to life and, more importantly, how they bring those ideas to market.

With more than two decades of executive experience across media, healthcare, publishing, and digital platforms, she brings a rare combination of creative instinct and commercial discipline to her work. Her background spans senior leadership roles in marketing, sales, and strategic partnerships, where she built a reputation for cultivating high-impact relationships and turning ideas into scalable opportunities. That ability to connect people, platforms, and purpose now sits at the core of Elevation Publishing Group.

The timing of her company’s rise is no accident. The publishing industry has undergone a dramatic transformation over the past two decades. Today, millions of books are released each year across traditional, hybrid, and self-publishing platforms. Yet the vast majority struggle to find visibility. Many are never marketed effectively, and some are not marketed at all. The result is a crowded marketplace where even strong ideas can go unnoticed.

Against that backdrop, DeVasha is clear-eyed about the gap.

“Everyone believes they have a book that can be a bestseller,” she says. “But the industry is not set up the way it used to be. Publishing a book is no longer the hard part. Getting it seen, understood, and positioned correctly is where the real work begins.”

That perspective is what defines Elevation Publishing Group. Launched with a vision to provide high-touch, end-to-end publishing services, the company is already making its mark. In its first year, Elevation Publishing Group is on track to bring more than a dozen titles to market, spanning a wide range of genres and voices. From high-level academic and business thought leadership to young adult fantasy, her client roster reflects both intellectual depth and creative breadth. She is intentional about the authors she works with, often emphasizing that the strength of her list is a direct reflection of the platform she is building.

At the center of her philosophy is a simple but defining belief: the book is not the destination. It is the entry point.

“The book is only the first move,” she says. “It establishes credibility, it clarifies your voice, and it gives structure to your ideas. But what matters most is what comes next.”

What comes next is where most authors fall short and where Elevation Publishing Group creates its greatest value. In today’s environment, authors are not just writers. They are brands, thought leaders, and content engines. A book, when positioned correctly, becomes the foundation for a much larger ecosystem that can include speaking engagements, media opportunities, digital content, partnerships, and long-term audience growth.

She works closely with her clients to ensure that their books are not simply published, but activated. That means developing strategies that extend beyond the printed page and into the channels where audiences are already engaged. For individuals who may not see themselves as traditional social media influencers, she offers an alternative approach rooted in structure and intention. The book becomes the anchor, while surrounding content and opportunities amplify its reach and impact.

Just as important as strategy is speed. Elevation Publishing Group operates with a sense of urgency that reflects today’s content cycle. Many projects move from concept to market in six months or less, even for clients who begin without a completed manuscript. Through a network of experienced editors, ghostwriters, designers, and marketing partners, she is able to guide authors from idea to execution with clarity and precision. The process is hands-on, collaborative, and, when necessary, candid.

“I’m very honest with my clients,” she says. “This is not about putting a book out for the sake of it. It’s about making sure the book works, the message is clear, and there is a real plan for what happens after it’s published.”

That level of transparency is part of what sets her apart in an industry where expectations are often misaligned with reality. Many first-time authors enter the process without a clear understanding of timelines, distribution, or the level of effort required to generate traction. She sees her role not only as a publisher, but as a guide who helps authors navigate those complexities with confidence.

Her recent partnership with Forbes Books further reinforces her position within the industry. Through this relationship, she is able to connect select clients to one of the most recognized publishing imprints in the world, expanding both their reach and their authority. At the same time, Elevation Publishing Group maintains its boutique, client-focused approach, offering customization and strategic attention that larger models often cannot provide.

Beyond publishing, she describes herself as a multi-hyphenate creative. A trained musician and performer, she approaches her work with a sense of orchestration, bringing together the right voices, partners, and strategies to produce a cohesive and compelling final product. It is a mindset that blends artistry with execution, and one that allows her to see not just the book, but the full potential of the idea behind it.

As Elevation Publishing Group continues to grow, her focus remains clear. The goal is not simply to add more titles to the market, but to ensure that each one has a purpose, a strategy, and a path forward.

For prospective authors, entrepreneurs, and thought leaders, she regularly opens the door to one-on-one discovery conversations. It is an opportunity to explore not just whether a book should be written, but what that book can ultimately become.

Because in today’s publishing landscape, the difference between a book that exists and a book that matters often comes down to what happens after it is released.

And for DeVasha Lloyd, that is where the real work begins.

Discover more about DeVasha Lloyd and the vision behind her work at Elevation Publishing Group.