New York, NY. Niiaddo Quaye, professionally recognized as Niitheplug, has built a career in one of the world’s most demanding entertainment arenas through determination, strategic collaboration, and a deep respect for culture. A Queens native of Ghanaian descent, Quaye started promoting at New York City clubs after earning a business degree from Clarkson University. Over the years, he has emerged as a recognizable figure in the city’s nightlife, known for curating high-energy experiences, forging creative partnerships, and cultivating community connections.
Quaye is a founding partner of The Lions Group, a New York City nightlife and event company that curates exclusive experiences across VIP dining, private parties, and hospitality. Through that work, he has become a frequent connector for hip-hop artists and athletes visiting the city, coordinating private events, birthday celebrations, and nightlife bookings for a roster of high-profile clients.
Photo Courtesy: ShareifZ
Partnership With DJ Spade
Central to Quaye’s work is his longstanding alliance with DJ Spade, the official tour DJ for Drake and a fixture in the city’s hip-hop nightlife scene. Spade, whose tour credits include Drake’s Boy Meets World Tour and Aubrey & The Three Migos Tour, serves as both collaborator and creative counterpart. Together, they have helped shape the city’s after-hours scene by combining music, hospitality, and cultural energy into events that attract a well-connected crowd of tastemakers and industry insiders.
A Milestone Event at the Amber Room
The duo marked a notable moment on March 29, 2026, with a joint birthday celebration at the Amber Room, an upscale lounge in Manhattan’s Flatiron District. The private event drew guests from across entertainment, sports, and fashion, with Spade handling the music throughout the night. The evening reflected the kind of atmosphere the pair have become known for in their collaborations over the years.
Staying Grounded Through Growth
Despite his rising prominence, Quaye remains anchored in the principles that propelled his journey: relentless hard work, humility, and genuine relationship-building. His ability to bridge diverse cultures and communities has drawn consistent interest from partners across entertainment, fashion, and hospitality, and he continues to work with teams across each of those sectors on a regular basis.
Looking Ahead
Looking ahead, Quaye intends to broaden his footprint in nightlife and entertainment through new event formats, media initiatives, and brand collaborations that capture the creative spirit of New York City. His core philosophy is straightforward: to craft moments and memories that help define cultural eras.
For updates on upcoming events, partnerships, and announcements, follow @Niitheplug on Instagram.
