By: Ethan Lee
The partnership brings data-led VoC prioritization to the day-to-day member experiences that build and define boutique fitness loyalty.
New York – Sweat & Tonic, Toronto’s premium boutique fitness and wellness destination, has partnered with Clootrack, the AI super agent for Voice of the Customer (VoC) analytics, to convert customer feedback into measurable, operational improvements tied to real outcomes.
Sweat & Tonic has earned loyalty by delivering a studio experience where details matter: service quality, class energy, and execution consistency as they influence whether members come back. But as a modern studio brand scales, feedback volumes tend to accelerate across channels. The hardest problem becomes feedback prioritization: deciding what should deserve action first, without being pulled off-course by the loudest anecdote, recency bias, or internal assumptions.
“Clootrack allows us to remove subjective bias and focus our operational efforts on the highest-impact areas as observed in the data,” said Luke Doran, President and Chief Operating Officer at Sweat & Tonic. “The VoC data is helpful in building business cases for CAPEX reinvestment, helping us deploy our capital where our customers will likely feel it most.”
OpenAI recognized Clootrack for crossing 100 billion AI tokens for voice of the customer (VoC) and customer analytics in Q3 2025.
Through this partnership, Clootrack is helping Sweat & Tonic:
- Centralize feedback from internal and external sources into one unified operating view.
- Identify what’s potentially driving CX for Sweat & Tonic compared to competitors.
- Strengthen NPS performance by prioritizing the most time-sensitive and high-impact actions based on the data available.
- Provide actionable consumer insights at the facility, instructor, and other segments to drive improvements at the right level.
By translating always-on feedback into clear operational priorities and placing instructor-level signals alongside facility and broader experience drivers, Sweat & Tonic aims to protect what makes the brand distinctive while improving consistency as it grows.
About Sweat & Tonic
Founded in 2019, Sweat & Tonic (S&T) is Toronto’s premium boutique fitness and wellness destination, built around its signature philosophy: “Sweat. Recover. Connect.” S&T brings the best of boutique fitness and recovery under one roof, offering Canada’s widest selection of group fitness classes, including yoga, Pilates, HIIT, ride, strength, Lagree, and HYROX training, alongside wellness and recovery experiences. With 590+ classes weekly across 3 clubs, Sweat & Tonic has continued to evolve the modern studio experience.
About Clootrack
Clootrack is a leading AI-powered Voice of the Customer (VoC) analytics platform that drives business outcomes from voice of the customer. The platform includes customizable, objective-driven AI agents built on holistic VoC data. These VoC-powered agents surface risks and opportunities 9-12 months before they could impact the P&L.
Clootrack’s patented unsupervised feedback theme detection eliminates manual tagging and cuts through noisy feedback to surface the true drivers of experience: delivering 98% analysis accuracy across 55+ languages and measurable outcomes such as a 14-18% lift in NPS, a +0.6 star-rating lift within 90 days, and 3× faster product development.
For more information, visit www.clootrack.com.
