By: Angela Rios

Ekaterina Durova exemplifies how creativity and scientific knowledge can create something truly unique. Her studio, Katya Young Studios, is a place for cosmetic treatments and an entire philosophy where beauty begins with self-care. In this interview, Ekaterina shares her unique experience and philosophy.

Ekaterina, your career path is quite unusual. How did you go from working in media to founding Katya Young Studios?

— My path was far from linear, which made it so interesting. Working on television taught me to understand people, their emotions, and their needs. I have always been interested in helping people feel better—not only on the outside but also on the inside. Cosmetology, especially buccal massage, became a way for me to bring this together. It’s more than a facial treatment; it’s a way to give someone a sense of relaxation, balance, and self-care. When I realized this was exactly what I wanted to do, I pursued it fully.

Why did you choose buccal massage as the main focus for your studio?

— Buccal massage opened a new world for me. It’s not just a cosmetic procedure; it’s a technique that works on facial muscles, helping to release tension, improve circulation, and stimulate the skin’s natural rejuvenation processes. I felt the benefits firsthand and realized it was something special. While many cosmetic procedures focus solely on external results, buccal massage works from within. It’s a philosophy of harmony between one’s appearance and inner state, and I decided that this would be the foundation of my studio.

Your studio in New York quickly became popular. How did you earn clients’ trust so fast?

— I believe that clients sense sincerity. For me, it’s important to offer a service and understand what each person truly needs. I always take the time for consultations, explaining how our procedures work and why they matter. From the beginning, my goal was not quantity but quality in each interaction. People appreciate it when you give them personal attention and genuinely address their concerns. Word-of-mouth also played a huge role—when clients see results and share them with their friends, that’s the premier form of advertising.

Katya Young Studios is not just about beauty but also about caring for one’s inner state. Can you tell us how you developed this philosophy?

— I have always believed that true beauty starts from within. When someone is tense or not at peace with themselves, it shows on their face. So, I began to focus on both external care and internal well-being. Each procedure in my studio is a kind of ritual that helps to relax, relieve stress, and restore balance. I am passionate about sports and meditation, and I understand how important it is to care for both body and mind. This philosophy is at the heart of Katya Young Studios.

You mentioned your passion for sports. How does your athletic background help you in your professional life?

— Sports, especially weightlifting and competing, have instilled a sense of discipline and goal orientation. I have been doing weightlifting for several years and have even competed, which helps me stay focused and determined in everything I do. I carry this mindset into my work. When you have a goal, whether in sports or business, it’s essential to work toward it every day, overcoming obstacles. This also applies to running the studio—constant improvement and moving forward are key.

You’ve studied and worked abroad extensively. How has this international experience influenced your growth and the founding of your studio?

— I am incredibly grateful for my experiences traveling and studying abroad. I’ve seen different approaches to skincare and beauty, working with clients in various countries, which broadened my perspective. In England, I worked as a massage therapist and administrator in a hotel, where I learned how to interact with international clients. In the U.S., I took many courses in aesthetic cosmetology, which helped me bring advanced techniques to my studio. I continue to learn, attending master classes worldwide to always offer clients innovative solutions.

What advice would you give those just starting in the beauty industry?

— My main advice is not to be afraid to learn and try new things. The beauty industry is very dynamic, and it’s important to stay updated on the latest trends while keeping your unique style. Learn from the best, but don’t lose your individuality. And, of course, be sincere. Clients can tell when you genuinely want to help them, which will always be the key to success.

Ekaterina Durova is a testament to how a creative approach and scientific knowledge can create something unique. Her studio, Katya Young Studios, is a place for cosmetic procedures and an entire philosophy where beauty begins with self-care.

Her commitment to constant growth, accumulated international experience, and genuine desire to help others have made her an expert in her field. Not only does she offer innovative treatments like buccal massage, but she’s also created a space where every detail is designed for maximum comfort and results.

Ekaterina continues to learn and evolve, remaining at the forefront of the beauty industry. She believes true success lies in accomplishments and constant self-improvement, inspiring others by example. Katya Young Studios reflects her vision and journey, which is ongoing, with even greater achievements still to come. If you want to look better and feel inner harmony, the doors of Katya Young Studios are always open for you.

Disclaimer: This content is for informational purposes only and should not be considered medical, professional, or business advice. Individual experiences may vary. Always consult a qualified professional for personalized recommendations or services.

Published By: Aize Perez