Hakan Acarel is a name that resonates within the world of 3D motion design and animation. A highly skilled Senior 3D Motion Designer and Creative Director, Acarel’s expertise and innovative approach have driven him to collaborate with major production companies and global brands. His career portfolio includes visual effects (VFX) work for esteemed companies like Pixomondo, Amazon Studios, Endemol Shine, and Paramount Pictures, making him a notable figure in both European and U.S. markets. His work is characterized by a blend of technical expertise and creative flair, and his story is as dynamic as the animations he creates.

A Career Spanning High-Profile Clients and Projects

Acarel’s work spans a broad spectrum of projects, from high-end 2D and 3D animations for product giants like LG Electronics and Sennheiser, to designing graphics packages and title animations for film and television. His experience includes delivering animations and title sequences for shows like Big Brother Germany and Celebrity Hunted, showcasing his versatility and deep understanding of visual storytelling.

As a Maxon Certified Pro User for Cinema4D and an Adobe Certified Professional in Video Design, Acarel is proficient in industry-leading software tools like Cinema4D, After Effects, and Premiere Pro. He was even featured on Adobe’s official YouTube channel to represent a trailer editing competition for Terminator: Dark Fate in partnership with Paramount Pictures, a testament to his industry-wide recognition and influence.

Currently, Acarel operates as an external vendor, partnering with international brands like Sennheiser and WileyX, a Texas-based eyewear company. These collaborations allow him to develop high-end 3D product animations tailored to the specific needs of each campaign. He also contributes title animations to KodaTribeEntertainment, a producer network based in California that is working on a project with Oscar-winning producer Lesley Paterson, known for All Quiet on the Western Front.

Ties to New York and the Times Square Billboard Project

Although currently based in Germany, Acarel’s work and connections extend to New York, a city that holds special significance in his professional journey. His frequent visits over the years have allowed him to forge connections and work on significant projects tied to the city. 

In one of his memorable experiences, Acarel was tapped by LG Electronics to work on their iconic Times Square billboard, a landmark for thousands of daily visitors. This project was technically challenging and required him to adapt his 3D animations to fit the curved, anamorphic design of the billboard’s screen. Describing his involvement, Acarel explains, “Last year, I had the chance to work for the in-house agency of LG Electronics located in New York City to work on their Times Square billboard. I created a rig in my 3D program to convert animations accordingly. You can see the ‘stretched’ video and the final result in the screenshots.” His rigging work ensured the visuals adapted perfectly to the billboard’s unique curved shape, creating a striking and immersive visual experience for viewers.

For Acarel, the opportunity to bring his animations to life in the heart of New York was not just another project—it represented a milestone. The fact that his work was displayed on such a monumental stage is a testament to his expertise and ability to meet the demands of high-profile clients. He adds, “I have invoices and statements to prove my role for HSAd / LG Electronics,” underlining his pivotal role in bringing this vision to fruition.

Future Aspirations and Planned Move to Los Angeles

Despite his strong professional connection to New York, Acarel is setting his sights on Los Angeles as his next base. “I currently live in Germany, and we are planning to move to Los Angeles,” he shares. “That’s the world capital for motion design and title animation work, and I already have a pretty strong (virtual) network there because of my remote work.” With over two decades of industry experience and an impressive track record of working with U.S.-based clients, relocating to Los Angeles seems like the natural next step in Acarel’s career.

This move aligns with Acarel’s aspiration to be at the center of the entertainment and motion design industry. Los Angeles, as the global hub for film and television, offers numerous opportunities for someone of Acarel’s caliber. His remote work with clients across the United States has already established a strong foundation, making the transition to Los Angeles all the more seamless. Acarel’s move will also enable him to expand his network and collaborate more closely with producers and designers in the region, opening up new possibilities for creative ventures.

Mastering Motion Design for Global Brands

Throughout his career, Acarel has mastered the art of motion design, catering to the unique requirements of each client. His collaborations with brands like Sennheiser and WileyX are proof of his ability to create captivating product animations that capture attention and communicate brand messages effectively. Acarel’s deep technical understanding and artistic vision have positioned him as a go-to expert for high-end 3D motion design.

Acarel’s approach is grounded in a meticulous understanding of his tools, allowing him to translate complex ideas into visually compelling narratives. By leveraging his certifications in Cinema4D and Adobe’s suite, he can execute projects with an impressive level of precision and creativity. This combination of skill and experience is what enables him to work with some of the biggest names in the industry and consistently deliver results that exceed expectations. 

Social Media and Online Presence

For those interested in exploring Acarel’s portfolio and staying up to date with his latest work, he can be found on various social media platforms. His website serves as the primary showcase for his projects and services. Additionally, his Behance portfolio features a selection of his most notable projects, giving viewers a glimpse into the breadth and depth of his work. He’s also active on Instagram, where he shares insights into his creative process and updates on his latest ventures.

His journey in the world of 3D motion design and animation exemplifies a career built on skill, vision, and adaptability. From his early days in Germany to his collaborations with global brands and his memorable projects in New York City, Acarel has cemented his reputation as a top-tier motion designer. His upcoming move to Los Angeles marks an exciting new chapter, one that promises to further elevate his career and expand his influence within the motion design community. As he continues to push the boundaries of 3D animation and motion design, Acarel remains a name to watch in the industry.

Published by: Annie P.