By: James Hill

In a world often bound by conformity, Joel Primus emerges as a visionary leader who defies the norm. With a passion for innovation and a relentless drive, Primus has made significant marks on the industries he touches. His latest venture, Naked Revival, aims not just to sell products but to revolutionize how we approach wellness and personal growth.

Genesis of a Wellness Visionary

Joel Primus’s remarkable journey into the world of entrepreneurship began amidst the stunning landscapes of Peru. It was there he first encountered the ultra-comfortable yet durable pima undergarments that sparked his first major business venture, Naked. Co-founded in 2008, Naked quickly transcended its humble beginnings to become a symbol of quality and authenticity in the apparel industry.

“We wanted to create underwear so seamlessly comfortable, you barely felt it was there,” reflects Joel. “We hoped, through our positive brand messaging, we could make people feel comfortable in their own skin.”

Thus the brand name – Naked. The beginnings of Naked were humble – Joel found himself relying on friends to kickstart the venture. “The initial pairs were sewn by my friend’s grandmother,” he shares on his personal website. “Our launch was modest, with just one style in a single color. We even took our own photoshoots with friends, due to budget constraints.”

Building the Brand: From Concept to NASDAQ

Starting with a single product line crafted from the need for better underwear, Naked’s growth trajectory included prestigious partnerships with retailers such as Nordstrom and Saks Fifth Avenue. The brand’s innovation was recognized on national television platforms like CBC’s Dragons’ Den and earned a spot on the NASDAQ, making headlines during the Wall Street vs. r/wallstreetbets saga.

Transition and Rebirth

After stepping away following a merger, Primus penned ‘Getting Naked‘, a book detailing the trials and triumphs of his entrepreneurial journey. However, his passion for impacting lives positively was far from over. Naked Revival was born, a brand that extends beyond clothing to embody a lifestyle of holistic wellness.

Naked Revival: More Than a Brand

Naked Revival™ isn’t just a brand; it’s a call to action to reclaim one’s inner warrior through tailored, lifestyle-centric wellness routines. Primus’s commitment to integrating physical, emotional, intellectual, and spiritual health into everyday life drives the brand’s philosophy. Naked Revival offers personalized wellness experiences that cater to individual needs, helping to simplify the modern health landscape.

Emphasizing Authenticity and Simplicity

At the core of Naked Revival is the desire to strip back unnecessary complexities in wellness, promoting a philosophy of transparency and simplicity. This ethos is reflected in every product and service offered, from high-quality garments and health supplements to enriching digital content and in-person experiences designed to support a balanced lifestyle.

“At Naked Revival, we want to inspire individuals to elevate their routine and lifestyle,” Joel emphasizes. “Our brand caters to those seeking products and experiences that enhance their physical, emotional, intellectual, and spiritual health, seamlessly integrating into daily life. We want to help individuals tackle their ‘inner critic’ that inevitably holds them back from living a fulfilled and free life.”

Joel continues, “In today’s world, people often struggle to discern which routines to adopt or how to navigate the overwhelming array of products available. These struggles can lead people to give up forming a healthy routine altogether – we want to help solve that.”

Supporting Wellness Journeys

Naked Revival’s product suite includes options for various ‘Warrior Lifestyles’—Urban, Coastal, Country, and Nomadic—each designed to support different wellness goals. These curated selections help customers navigate their personal health pathways with ease, ensuring that every choice is aligned with their lifestyle and wellness objectives.

Naked Revival is all about embracing authenticity and transparency in every aspect of the brand. “From the ingredients in our products to the messages we convey, our ‘Naked’ approach serves as a guiding philosophy for us,” Joel states. “It strips away the unnecessary, the extraneous, and the artificial to reveal what truly matters.”

He adds that the company’s approach transcends the mere physical aspects of its products – while they are of the highest quality, the goal is to embrace a mindset of simplicity and honesty in everything that life holds. “We strive to make wellness approachable for everyone, removing barriers and complexities that often accompany self-care routines,” Joel shares.

“Whether you resonate with the Urban Warrior, seeking balance amidst the chaos through our Spiritual wellness routines, or perhaps align more with the Coastal Warrior who finds comfort in physical pursuits, Naked Revival ensures that there is a routine to guide you toward becoming the best version of yourself,” Joel explains.

This dedication to healthy morning and evening routines is woven into Naked Revival’s DNA. It means that customers will receive guidance and support throughout their journey. As Joel states, “We’re not just selling products; we’re offering a pathway to a revitalized way of living.”

Joel’s Vision for the Future

With the launch of “REVIVE: An Entrepreneurial Series”, Joel Primus not only continues to share his expertise in brand building and wellness but also provides a platform for learning and growth. This series, along with Naked Revival’s expanding offerings, underscores a commitment to fostering a community where wellness is accessible and supported by a robust framework of products and experiences.

Joel will apply his own experience directing and producing documentaries to the new show. “I’ve already done shoots around the world,” he says, describing documentaries like “Raising Global Citizens” and “Finding Nowhere”.

All in all, Joel and his team feel that Naked Revival™ is poised for success. “It’s unfinished business to me,” he admits. “So I’m not surprised that after five years, innumerable requests to start another brand, and some professional bandwidth for a new start-up, Naked Revival™ is here. Let me continue by making one salient point: This is a revival of an ideal, not a former brand. A calling to provide a fresh voice in the wellness arena and a sacred place for customers to be themselves.”

Explore Naked Revival

To learn more about Joel Primus’s vision and Naked Revival’s offerings, visit Naked Revival. Join a community dedicated to wellness, personal growth, and simplifying the health journey. Embrace the movement to awaken your inner warrior and revitalize your life with Naked Revival.

Published by: Martin De Juan