Responding quickly to social media changes, they are always in the know and ahead of trends.

No one is doing social media quite like Sauce Media Group. They take a fresh perspective on marketing, understanding the need for adaptability with current social media trends. The girls at Sauce Media are consistently designing creative social media strategies to engage audiences with clients better. They are the perfect choice for entrepreneurs, and upcoming brands, looking for a feed that is stunning, elegant, and cohesive. Check out Sauce Media’s own Instagram feed to see just a taste of their elevated social media tactics.
Founder and CEO of Sauce Media Group, Sam Hobson Fairman, started the company after finding success in building her personal brand via social media. This is where she discovered her love for fostering community, building relationships, and working with creatives collectively. Sam’s goal is to help build & foster lasting connections with her brands’ audiences. Bringing life to brands to tell their story through the creation of strategic social media content. In just a few short years, Sam has turned Sauce Media Group into a multiple six-figure business, growing 365% last year alone. Sam is a busy woman–when she is not revamping someone’s social media or strategizing current trends, she is a devoted dog and cat mom and enjoys downtime with them.

On February 28, 2023, Sauce Media Group had an intimate meet-up at THE WELL Kitchen + Table Wellness Cafe in New York City. The Sauce team met up with others in the industry who love social media and had a collaborative conversation over drinks about what they are seeing to be the trends on social media. The open dialogue consisted of ideas bouncing around about what they see in their day-to-day lives, whether it has to do with personal anecdotes, business trends or celebrity gossip trends. This meet-up was done just at the right time as brands are preparing for quarter 2 (Q2), so strategies and marketing tactics can be made to drive sales up and better involve customers and audiences in time for Spring.

All in all, key points were said by Sauce Media’s team: Sam and Talia on how to grow your social media presence, including what platforms you need to be on, how to be using those platforms and what resources we should be using. A key takeaway from the conversation is where AI is headed and utilizing AI to our advantage. AI can help fuel our creativity in the industry. The platform–that is not new here, but is overlooked for the power it holds– Pinterest was the talk of the town here. Pinterest correlates with the SEO in a brands, or personal, website so it is an easy platform that catches the eye of a lot of consumers.
Sauce Media wants to be a resource for you while navigating the maze of social media marketing. One place you can start is with their online guides or their new Patreon page, The Market! You can also check out their past clients here. 

Sauce Media Group is currently working with clients based in New York, and they want to help you! You can find them on Instagram or reach out through their website. Give your brand a little flavor with help from Sauce. Let’s get cooking!