The popularity of ‘Signature Estud Protector 5.2’ of DEMAR3, a Korean cosmetic brand, has extended to the United States and Japan, receiving praise for its effectiveness.
The product has been developed by applying long-term pore data research and 19 types of pore correction mechanisms.
Natural Substances Lab, the owner company of DEMAR3, has coined the term ‘Y-shaped Pore’, referring to the Y-shaped pores, in which the opening of the pore is worn down as it loses its elasticity. According to the Natural Substances Lab, Y-shaped pores make the pores look bigger than actually are, and to prevent this, pores’ opening has to regain its elasticity.
Whereas many pore treatment products do help to tighten pores, it is difficult to see the effect with the naked eye as they fill up from the bottom. On the other hand, the differentiator of the ‘Signature Estud Protector 5.2’ is that the product contracts the pores in quadruple form by applying the pore correction mechanism so that the tightening effect is visible even to the naked eye.
In fact, the result of the efficacy test conducted by the OATC Skin Clinical Trials Center in Korea demonstrates that pore areas are reduced up to 77.78% and it improves the volume, depth, and texture of the pores as well.
Y-Shaped Pore Ampoule (KOR)
As a result, ‘Signature Estud Protector 5.2’, also known as ‘Y-Shaped Pore Ampoule’, has achieved unusual accomplishments facing several sold-out situations since its launch and bringing the sale of KRW 15 billion in a short period of time.
Turning over KRW 10 billion in E-commerce sales with a single product is unprecedented, thereby receiving attention from media outlets from home and abroad.
Meanwhile, the ‘Y-Shaped Pore Ampoule’ is on sale at USD 130 more than twice the regular price on the global E-commerce giant Amazon. This unusual situation was a hot potato beyond Korea. It is unusual for brands whose product was only sold in the domestic market to show high resell prices overseas. The critical factor behind this situation is a sharp increase in demand as it has gone viral.
Recently, DEMAR3 has begun its official sale on Amazon and Jolse to prevent such indiscreet reselling and to get closer to customers overseas.
