New York City is a melting pot of different cultures, beliefs, and people. There’s no place quite like the Big Apple. Every stranger down the street has their own story, but with the hustle and bustle of the metropolis, these voices tend to get drowned out by the noise. Edsta is a freelance filmmaker and photographer based in New York. Through his influence and social media platform, he has developed a way for people to communicate their thoughts and express their opinions in his online show entitled Extra Edsta.
The show’s aptly named title pays tribute to the messengers of a bygone era, working men who shouted the phrase “Extra Extra!” at the top of their lungs to deliver the news to the general populace. Extra Edsta takes this concept to the modern age, utilizing the power of social media to reach out to strangers on the busy streets of New York and giving them a voice and a face that audiences could latch on to and relate to.
Extra Edsta sees Edsta going around New York City, asking strangers a variety of questions ranging from funny general knowledge questions, people’s opinions on certain topics, their overall levels of happiness, and their personal thoughts on their perceived appearance.
Edsta’s most viewed videos see him asking strangers to rate their appearance on a scale of 1 to 10. These videos have racked up millions of views on TikTok, with one particular video getting over 9 million views and counting. Each of his videos fall under the category of either bite-sized content pieces or full-length videos. All of them, however, are fun to binge as audiences are treated to a wide variety of personalities and entertaining moments that capture the beauty of New York.
“Sometimes, I am able to put a smile on people’s faces, and I want the viewers to get a sense of satisfaction from that,” shared Edsta. Inspired by other content creators from different parts of the world, he decided one day to pick up his camera and a microphone and started interviewing strangers on the streets of New York City all on his own.
Since that fateful day, the Extra Edsta brand has grown massively across its social media platforms, entertaining millions of audiences from all over the world. During these troubling times, it is important to wind down and enjoy some brief moments of entertainment. Extra Edsta fits the perfect mold in delivering high-quality content that’s uplifting, entertaining, and funny all at the same time.
New episodes of Extra Edsta are uploaded weekly on Edsta’s YouTube channel and TikTok. His content has grown tremendously since he started, and it’s looking like the content creator isn’t showing any signs of slowing down real soon. Currently, at over 5.9K subscribers on YouTube, Edsta has set a short-term goal for his YouTube channel to reach 10K subscribers by the end of the year. The Extra Edsta TikTok account currently has over 19.7K followers, 3M likes, and 42.5M views, numbers that continue to grow with each passing day.
