Pure Green juice bar locations can be found all around the United States and has quickly scaled the brand to 50 locations open or in development. The rapid expansion of Pure Green Franchise is led by Founder and CEO, Ross Franklin.
Franklin founded Pure Green in 2014 and started franchising in 2020. According to IbisWorld, the market size of the health food and supplement franchises industry is 824.8 million in 2022. Franklin is focused on growing Pure Green Franchise to 1,000 units within the US alone.
Franklin believes the key to franchise success is by recruited the best and the brightest franchise partners and setting them up on the Pure Green Franchise systems and processes. Pure Green Franchise has a solid track record of success with an average store unit volume of $719,452 reported in 2021. The Pure Green Franchise product mix consists of handcrafted superfood smoothies, acai and bowls and cold pressed juice. The model is designed to be streamlined with no juice manufacturing required and is plug and play.
Pure Green Franchise requires franchise partners to personally work the first 60 days in the store of their first unit. Pure Green Franchise finds that owner/operators make the best franchisees. Their presence in their stores allows them to build solid relationships with guests and fully mobilize their teams.
To ensure every guest that walks into a Pure Green location feels cared for, Pure Green has developed standards for hospitality. Every guest that enters a Pure Green location gets greeted by the staff when they come within five feet of a team member. Another standard is that for every delivery order that is placed, a personalized handwritten card thanking the delivery guest is including within the delivery bag.
The juice bar franchise industry has been growing exponentially over the past decade and the global pandemic of COVID-19 has acerated the growth. Prior to starting Pure Green Franchise, Franklin realized that all the juice bar franchises in the industry have large footprints because they need to build manufacturing centers to make cold pressed juice at every unit. With Pure Green’s national wholesale business already in thousands of accounts and with national distribution in place, Franklin realized that he had a distinctive edge that would make Pure Green standout as a juice bar franchise with a high barrier to entry for competitors or copycats. Franklin set-up Pure Green Franchise where Pure Green’s wholesale division sells Pure Green franchisees the cold pressed juice and shots which eliminates the need for franchisees to manufacture their own cold pressed juice. This allows Pure Green locations to take on smaller footprints with lower labor costs.
In his effort to get to 1,000 Pure Green Franchise units, Franklin is training franchisees that are aligned with Pure Green’s mission at Pure Green University, a dedicated training center that teaches franchisees how to operate Pure Green locations. Franklin has embedded techniques and strategies from his best-selling book The Founder Success Formula into the Pure Green University curriculum.
Pure Green Franchise has a large wait list of potential franchisees that are eager to join the Pure Green franchise system and open their own Pure Green locations. More info can be found on their website: www.puregreenfranchise.com
