Sudha Reddy’s Met Gala 2024 Look Embodies Cultural Legacy

NY Weekly Staff on May 9, 2024

By: Maria Williams

Renowned philanthropist and businesswoman Sudha Reddy, hailing from Hyderabad, made a captivating appearance at the prestigious 2024 Met Gala hosted at the Metropolitan Museum of Art on May 6th. Embracing the theme ‘Sleeping Beauties: Reawakening Fashion,’ her red-carpet ensemble reflected her profound understanding of the theme and the ‘Garden of Time’ dress code following her remarkable debut in 2021.

Clad in a custom creation from the esteemed couturier Tarun Tahiliani’s atelier, complemented by exquisite jewelry from Farah Khan Ali, Sudha Reddy presented a red-carpet moment that seamlessly blended timelessness with avant-garde flair. Capturing the fleeting essence of time, the monochromatic ensemble wasn’t just couture but a masterclass in storytelling and symbolism through fashion. It served as a metaphor for India’s artistic revival, mirroring the nation’s current creative and cultural boom and showcasing the beauty and depth of Indian craftsmanship and design.

Handcrafted by over 80 artisans over 4,500 man hours, the ivory silk gown was a true testament to collaboration. The hand-corseted bodice featured a miniature self-portrait of Sudha holding a delicate rose, symbolizing the promise of hope and peace. The bodice itself was a marvel of meticulous craftsmanship, painstakingly rendered with thousands of French knots, intricate Indian couching embroidery, and shimmering silk threads. Hand-carved mother-of-pearl flowers adorn the bodice, symbolizing luminosity and permanence, while 3D butterflies symbolized the cycle of life. The flowing drapery of the gown cascaded like unfolding flower petals, embodying the yearning for self-expression. Symbolizing themes of regeneration and transformation, a voluminous cape made of panels of embroidered tulle added a textural element to the hand-crafted mother-of-pearl flowers and crystal shoulder accessory designed by Miodrag Guberinić, known for creating accessories for Lady Gaga and Madonna.

The centerpiece of Sudha Reddy’s ensemble was undoubtedly the ‘Amore Eterno’ necklace, a stunning masterpiece from her personal collection. This exquisite piece was adorned with 25 exceptional solitaires, totaling over 180 carats, embodying the enduring legacy of the present and future generations of the Reddy family. At the core of the necklace lay a symbolic family tree crafted from four large, heart-shaped diamonds. The largest diamond, a 25-carat King of Hearts, honors Krishna Reddy, while the Queen of Hearts, a 20-carat heart, symbolizes Sudha Reddy. Two additional 20-carat hearts, known as the Prince of Knowledge and Prince of Treasures, represented their sons, Pranav and Manas. Completing this masterpiece were twenty-one luminescent round diamonds, symbolizing Sudha-Krishna’s love story’s shared experiences and cherished moments. Other jewels included a 20-carat heart-shaped diamond ring and a 23-carat yellow diamond ring.

Sudha Reddy’s elegance extended beyond her outfit with the off-white vintage Chanel clutch from the ‘Falling For Camellias’ collection and custom-made pearl-adorned stilettos. Stylist Gautam Kalra assembled a dream team: celebrity makeup artist Nina Ubhi accentuated her natural beauty with fresh, dewy makeup, and a clean, messy bun accentuated with bejeweled hairpins from Amrapali nail artist Fleury Rose transformed her fingertips into miniature works of art with cascading white flowers and Swarovski crystals manicure that took 100 hours to create.

Sudha Reddy – “It was an incredible evening at the Met Gala 2024! I’m grateful to have received the opportunity to celebrate culture, community and creativity on such a grand scale once again. Collaborations are what make fashion so exciting! Thank you to everyone who made this possible, from the visionary designers to my management and my glam team.”

Tarun Tahiliani – “It has been a pleasure to collaborate with Sudha Reddy on the custom-made MET outfit and translate the multi-layered theme into a work of art. Sudha’s self-portrait on the corset, combined with our signature draping technique and handcrafted embroideries and embellishments, conjures imagery of a blossoming garden, inviting the viewer to embrace authenticity in an ever-changing world. A metaphor for India as a sleeping beauty that is reawakening, the outfit celebrates the timelessness of heritage workmanship, transcendence of temporal boundaries and the eternal cycle of renewal and regeneration.”

Farah Khan Ali – “Crafting the ‘Amore Eterno’ necklace wasn’t just about finding rare diamonds; it was about capturing the essence of love and time. I meticulously searched various corners of the world for these natural diamonds, which took months of meticulous planning, designing, high-precision laser cutting and polishing to create the final result. Boasting 180 carats of natural diamonds, Sudha’s ‘Amore Eterno’ necklace mirrors life’s cyclical dance, where the past, the present and the future converge.”

Sudha Reddy, a prominent figure in both the business and philanthropic worlds, is not only known for her captivating presence at events such as the Met Gala but also for her role as Director of Megha Engineering And Infrastructure Limited. Her commitment to making a difference goes beyond the confines of the boardroom, as she is deeply involved in various charitable endeavors. Through the Sudha Reddy Foundation and her collaborations with esteemed organizations like UNICEF, the Global Gift Foundation, the Cancer Research Foundation, Fight Hunger Foundation, and Action Against Hunger, Reddy actively works to empower women and children and promote healthcare and education on a global scale. Her efforts have significantly impacted these areas, showcasing her dedication to creating positive change in the world. In addition to her philanthropic work, Sudha Reddy has made notable appearances at prestigious events such as Paris Haute Couture Week, Fashion 4 Development Awards, Cannes Film Festival, Global Gift Gala, UN General Assembly and the White House Correspondents Dinner, amongst others. Her presence at these events further solidifies her reputation as a respected leader and advocate for important causes.

Sudha Reddy Publicity Office – Jashoda Madhavji, Dream N Hustle Media

 

Published By: Aize Perez

Unlock Your Power: Giovanna Garcia-Pons’ Journey from Self-Discovery to Superpowers

NY Weekly Staff on May 9, 2024

The call for human connection, understanding, and self-discovery has never been more crucial. Giovanna Garcia-Pons, the visionary founder of GIO BALANCE, is on a mission to guide individuals and businesses toward unlocking their true superpowers through a unique approach to Human Hacking.

Giovanna’s upcoming book, “Unlock the Power of Human Hacking,” slated for release in May 2024, is set to revolutionize the way we perceive human behavior, leadership, and success. With a career that spans 16 years at The Coca-Cola Company, managing a staggering $100 million international net sales portfolio, Giovanna brings a wealth of experience to the table.

Giovanna’s journey is not just a professional one; it’s a quest for self-discovery and empowerment. “I didn’t choose what I do today; I was chosen, and believe me, I resisted it for a very long time until I realized nothing else would work out for me,” she shares in every talk she delivers.

This personal connection to her work is what makes Giovanna stand out. Her authenticity and purpose-driven approach resonate with individuals seeking more than just business solutions – they are seeking outcomes that bring about lasting change.

The heart of Giovanna’s mission lies in the concept of Human Hacking – a process she defines as a behavior and psychology tool and resource to help individuals and teams unlock their power. With roots dating back 4000 years, Human Hacking has a scientific foundation and aims to decode human behavior without judgment or bias.

Unlock Your Power- Giovanna Garcia-Pons' Journey from Self-Discovery to Superpowers

Photo Credit: Michelle Citrin Studios

“Before you can hack others, you must be able to hack yourself,” Giovanna emphasizes. Her 3-pillar human factor framework prepares individuals to adapt, compete, and win in any scenario, blending business consultancy and coaching practices.

Drawing a parallel to the character Wendy Rhodes from the series BILLIONS, Giovanna positions herself as a real-life guide for those navigating the pressures of success, particularly in the context of what she calls “energetic health.”

“I believe high-achieving men are at a disadvantage and under tremendous pressures,” she notes. Giovanna challenges the traditional paradigm that expects men to provide in the physical realm while neglecting their emotional well-being. Through Human Hacking, she provides a space for self-sustainability and transformation, ensuring success is not at the expense of personal well-being.

In a world driven by AI, remote work, and content-driven consumerism, Giovanna sheds light on the importance of human factors. These factors include safety and security, love and belonging, cognitive and intellectual stimulation, and more. According to Giovanna, unlocking true potential requires understanding and addressing these fundamental needs.

Giovanna’s approach goes beyond the transactional – it’s relational. “We have AI, but I make you AI bulletproof,” she asserts. The combination of corporate experience, a competitive athletic background, and a deep understanding of the human psyche positions Giovanna as a one-stop-shop for those seeking transformative outcomes.

As readers delve into Giovanna’s insights, they are invited to ask themselves a crucial question: Are they ready to make a change? It aims to motivate individuals to reflect on the impact of their communication, relationships, and overall well-being in an era where human factors are often overlooked.

In a world where technology is advancing rapidly, Giovanna’s call to action reminds us that true power lies in understanding ourselves and others. Her journey from self-discovery to unlocking superpowers is not just a personal triumph but an inspiration for individuals and businesses seeking meaningful and lasting success.

For more information, please visit www.giobalance.com

Published by: Nelly Chavez

Native AI: Marketers Neglecting Value of 5-Star Reviews

NY Weekly Staff on May 9, 2024

If you’ve ever looked at product reviews on Amazon, you’ll notice that most consumer products have a J-shaped rating distribution. That means more people will leave 1-star and 5-star reviews than 2- or 3-star reviews. Why is that? In this business study from Temple University, the authors attribute this phenomenon to two types of self-selection bias: purchasing bias and under-reporting bias. People only purchase products when they expect them to deliver value, and they typically only leave reviews if their expectations are either greatly exceeded or sorely missed.

The average star rating is a poor measure of product quality. However, we learn something unique about consumers through verified reviews: their shift in sentiment from pre-purchase to post-purchase. The greater the shift, the more likely they will leave a highly positive or overtly negative review. The contextual clues in the reviews will indicate why the shift in sentiment occurred, whether the issue is due to specific product attributes, or improper expectations due to false marketing.

Natural language processing platforms like Native AI specialize in identifying consumer trends from public data such as product reviews, interviews, and surveys. “It’s important that brands and researchers recognize that what these star ratings tell you is why someone has become a promoter or detractor for a brand,” says Native AI CEO Frank Pica. “Word of mouth is one of the best marketing channels. People are unlikely to proactively recommend a product to their friends unless they are truly wowed by the experience.”

The data is clear: according to a Hubspot report, 55% of consumers report learning about products via word of mouth, and 40% made purchases based on these recommendations. Native AI believes that the key to predicting future purchase behavior at scale is understanding how to close the gap between consumer expectations and reality. “Receiving a 5-star rating often means that the consumer was pleasantly surprised by the positive experience, and ironically, that means that the brand has room for improvement regarding highlighting their best features through packaging and marketing,” says Native AI Head of Data Science Enes Gokce. “An abundance of 5-star reviews that cite a specific feature or theme indicates that product sales have yet to reach an optimal level.”

However, it’s not enough to identify common keywords. Contextual clues such as the tone, language, and circumstance make a huge difference in interpreting the weight of the sentiment. Native AI has created a solution to probe deeper into the overall themes. Using generative AI, Native AI clients can create Digital Twins for their brand’s customers. Using a proprietary relevance scoring system, the Digital Twins can answer almost any question with strong predictive accuracy, capturing not only the opinions but also the tone and weight of the statements.

The ability to ask hypothetical questions is important because sentiment is never black-and-white. According to Native AI, the average star rating for reviews containing “neutral” sentiment statements is typically around 4 out of 5 stars. The average star rating for reviews containing “negative” sentiment statements is typically between 2 and 3 stars. This means that many people who rated a product quite high, including 3 and 4 stars, express some degree of negative sentiment within their reviews. Negative sentiment within a 4- or 5-star review is almost always tied to a specific factor, whereas negative sentiment within 1-star reviews is often generalized and less actionable.

One way that natural language processing has advanced significantly in recent years is the ability to detect opportunities to shift future behavior. For example, if a consumer says, “I don’t often buy this product,” the machine learning algorithm can learn from the surrounding context how likely it is for that consumer to change their purchase frequency if a given factor differs. In the past, Data Scientists used labor-intensive approaches to train classification algorithms to decide whether specific factors such as price are important. An efficient way to get the answer you need would be to simply ask, “What would make you purchase more of this product?”

Digital Twins can provide descriptive and predictive responses, meaning they can surface direct quotes from the source data or make plausible assumptions based on available context. Native AI has created the Synthetic Output Slider, which allows clients to toggle between high-fidelity, Balanced, and High Creativity responses. When the toggle is set to High Fidelity, Digital Twins only provide responses based on known data with 100% certainty. In higher-inference settings, however, Digital Twins will respond if there is sufficient detail within the source data to make a prediction.

Predicting future purchase behaviors at scale is challenging because it requires a deep understanding of consumer purchase intent and expectations. Star ratings fall short in capturing consumer perception of product quality, but recent natural language processing advancements make these data sets more actionable. To learn more about how Native AI can help you enhance your market research studies with consumer trends and predictive consumer behavior analytics, visit gonative.ai.

Published by: Martin De Juan

Breaking Barriers: Mariela Sabino’s Journey from Fashion to Advocacy for Inclusive Leadership

NY Weekly Staff on May 9, 2024

By:  Maria Williams

More often than not, being a Black womanpreneur can sometimes feel like you’re carrying the weight of your skin color on your shoulders.

In a recent survey, almost a third of women of color said they’ve faced some rough moments in their professional journey. It’s not easy, but it’s a reality for many of us. In fact, for too long, traditional leadership structures have been dominated by a single perspective, stifling innovation and perpetuating inequality.

“As a woman of color in business, you’ll face challenges, constraints, and unpredictabilities along the way,” says Mariela Sabino.

After graduating in Communication Journalism from the Dominican Republic, her endeavors led her to the world of fashion. This journey brought her to the fashion hub, Paris, at Istituto Marangoni – a prestigious institution affiliated with Manchester Metropolitan University.  

When we met for an interview with her, she took us back to her journey of transition in such a way – “Moving from the Dominican Republic to Paris was a big step for me. It was a chance to broaden my horizons and dig deeper into understanding the details of the fashion world. I wanted to challenge myself and explore new opportunities beyond what I was accustomed to.”

Amidst those challenges, she let her upbringing, education, multilingual proficiency, and profound cultural insight empower her to shine in the fiercely competitive luxury landscape. This led her to work with renowned brands in New York and Paris, including LOEWE, GUCCI, Carolina Herrera, Azzedine Alaia, Saint Laurent, Nicole Miller, and Hermes, to name a few. “With each opportunity I seized, I knew it’s important to keep myself going”, she says – this mindset helped me in discovering my rightful position in an industry where I initially faced skepticism.”

Raised amidst the hustle and bustle of her hometown, Mariela’s upbringing instilled in her a deep appreciation for hard work and the importance of education. It’s a lesson she carries with her to this day, shaping her journey as she navigates the worlds of fashion, entrepreneurship, and advocacy.

She has transitioned multiple roles in the industry and reflecting on her experiences, she soon realized that society still has a space for a conventional mindset, something which still outperforms talent and excellence. She sat down one day with her cup of coffee and wrote, “It’s time for a change—a change that begins with empowering women, especially women of color, to take their rightful places at the helm.”

She says, “Women bring a unique and valuable approach to leadership, characterized by empathy, collaboration, and a deep understanding of social justice issues. Studies have shown that companies with diverse leadership teams outperform their less diverse counterparts. Women, with their different communication styles, prioritize empathy and relationship building, fostering a more positive and productive work environment.” 

It was alarming for her to see that the industry still lags behind in accepting women of color in leadership roles. These women face the most significant barriers in the workplace, navigating both sexism and racism. Yet, their experiences provide a vital perspective, understanding the complexities of social justice and advocating for intersectional approaches to equality.

To build a business worthy of something, she had to do the grunt work. “Navigating the competitive landscape of the fashion industry and later transitioning to the world of yachting required me to continually push beyond my comfort zone and embrace new experiences. Yet, with each challenge I faced, I knew I was coming out stronger and more determined than ever to carve out my path for success”, said Mariela in one of our interviews. 

“Every week, I would get challenged,” she says. “It was an eye-opening experience to build my presence in the fashion industry and fit in.” 

Roll up your sleeves

To break down barriers for aspiring female leaders, especially women of color, Mariela suggests “Roll up your sleeves and get to work.” One way to do this is through mentorship and sponsorship programs. It’s a good idea to work with seasoned leaders who guide and support the next generation. She particularly enjoyed her time with leaders and stressed how she got a piece of their wisdom that helped her navigate the often choppy waters of professional life. 

A safe place

But it’s not just about guidance; it’s also about creating a workplace culture that values work-life balance. Right at the start, Mariela made efforts to talk about affordable childcare and flexible work arrangements in her workplace – something that shouldn’t be luxuries reserved for a lucky few. She says, “They should be standard offerings, ensuring that talented women can pursue their careers without sacrificing their personal lives.”

Unbiased Training

Once Mariela had her career in place, she felt a need to talk about unconscious bias training. “We all have blind spots, prejudices we might not even realize we have. By shining a light on these biases and educating leaders on how to address them, we can level the playing field and create a fairer, more inclusive work environment for everyone”, she says. It’s about breaking down barriers, one training session at a time.

Throughout history, women, especially women of color, have been at the forefront of movements for gender equality, racial equality, LGBTQ+ rights, and worker’s rights. When women of color hold positions of power, they are more likely to champion policies that address the needs of marginalized communities. According to her, their leadership is not just about advancing their interests but about fighting for the rights of all.

As a testament to her talents, her article on the influence of women in both the fashion and nautical industries was featured in the prestigious International Arab magazine, “The World of Yachts.” This recognition led her to Dubai, which was further marked as a pivotal movement in voicing out these issues and challenges in the industry. 

Sabino’s captivating narrative has enabled her to make a presence in “30 Women Leaders To Look Out For In 2024” and is set to grace the pages of the upcoming 4th Edition of Yanelis Sosa’s bestselling book, “Influential Hispanics.” Joining a prestigious lineup of accomplished women, including TV producers, actresses, artists, doctors, and more, Mariela’s story shines as a beacon of inspiration and empowerment.

Published by: Martin De Juan

Renoun: A Leader in Ski Tech Innovation

NY Weekly Staff on May 9, 2024

Crafting Innovation in Skiing Technology 

Have you ever wondered how a small group of artisans can revolutionize an entire industry, much like craft brewers transformed the beer landscape? Well, the ski industry may be on a similar trajectory. And there’s one company in particular to watch: Renoun.

Just as craft brewers challenged convention with innovation and quality, Renoun is redefining skiing technology with excellent products and a direct-to-consumer business model. Explore the potential parallels between Renoun and the craft brewing movement’s origins. 

The Craft Beer Parallel 

The 1990s craft beer renaissance disrupted major breweries’ dominance. Consumers craved unique flavors and skillfully crafted brews. While big brands stuck to mass-produced lagers, microbreweries focused on quality over quantity, birthing a transformative movement.

Craft breweries fostered passionate communities bonded over discovering new, local brews made with sustainable practices. Eventually, Miller, Anheuser-Busch, and others pursued acquisitions to stake a claim in this booming market segment. 

Disrupting the Ski Status Quo 

In similar underdog fashion, boutique ski makers like Renoun are shaking up a well-established industry by serving skiers’ growing appetites for specialized innovation, craftsmanship and authentic brand experiences.

While acquisitions haven’t yet reshaped the ski world, skiers increasingly gravitate towards niche brands catering to their particular riding styles and craving that connection to the products’ artisans. This mounting desire signals a potential sea change, as the ski world’s commoditized brands face disruption from pioneers like Renoun.

Serving Every Skier Subculture 

Skiers are a diverse bunch – from freeskiers and backcountry powder chasers to park riders. The “one ski fits all” approach is outdated in a fragmented market hungry for specialized performance.

Renoun embraces this opportunity, offering premium ski models purpose-built for different skier styles and terrain preferences. Their innovative line caters to every skier subculture, whether it’s an on-piste carving ski or ultralight backcountry setup.

Patented Innovation, Less Fatigue 

At Renoun’s core is their patented VibeStop™ technology, a non-Newtonian polymer that delivers unrivaled stability and shock absorption. This advanced material adapts to each skier’s style, reducing debilitating vibrations that cause premature fatigue.

Glancing around their online reviews, it sounds like customers agree. Recently, the company even received a glowing endorsement from an expert skier/orthopedic surgeon about why he believes it makes him a better skier – even after having both knees replaced. 

In sum, the cumulative effects of those incessant micro-vibrations over a long day on the slopes can take a heavy toll, sapping energy and cutting rewarding downhill sessions short. However, Renoun’s proprietary VibeStop™ material actually becomes more rigid under higher forces, absorbing shocks and minimizing fatiguing vibrations transferred to the skier’s body. This adaptable dampening equates to longer-lasting endurance and the ability to push skiing adventures further before wearing down. For skiers aspiring to maximize their time on the mountain, VibeStop™ is a game-changing innovation.

Sustainable Artisan Quality

Renoun is a carbon-neutral boutique ski manufacturer, blazing a sustainable trail that many competitors have since followed.  

Their direct-to-consumer model connects skiers to the personalities driving this eco-conscious, underdog brand. Renown is building a vibrant community of brand evangelists captivated by disruptive technology and craft brand experience. In fact, Renoun boasts a highly engaged customer base with an incredible rate of repeat purchases.

The Rise of Alternative Investing

While major ski brands have yet to aggressively pursue boutique acquisitions, forward-thinking investors see an opportunity to get ahead of potential disruption. Just as savvy investors capitalized on the craft beer boom early by backing upstart breweries, backers of companies like Renoun could be at the vanguard of skiing’s artisanal renaissance.

This new wave of “alternative investing” is being driven by equity crowdfunding platforms like Netcapital. Through these online portals, Companies like Renoun can raise capital from interested investors by selling shares of equity – allowing investors to become partial owners.

The Regulation Crowdfunding (Reg CF) investment exemption has opened the doors for non-accredited investors to get in on the ground floor of promising startups and businesses. Now could be an opportune time for investors bullish on Renoun and the boutique ski movement to own a stake in this artisanal brand.

As skiers develop more discerning tastes mirroring the craft beer movement, will you join Renoun’s artisanal revolution on the slopes? This innovative and sustainably-focused upstart could be the start of something huge for the ski world.

 

Published by: Khy Talara

Chhaya Kewalramani: Pioneering Global Digital Transformation Expert

NY Weekly Staff on May 9, 2024

By: Amit Avasthi

In recent decades, “Digital transformation” has become a commonly used term, prompting many organizations to embark on this journey. However, the fast pace of technological advancements has made it challenging to sustain these changes. Industry experts play a crucial role in ensuring that these transformations are implemented and deeply integrated into organizations. Digital transformations require not just technological changes but also significant shifts in organizational culture, processes, and employee behavior. Organizational Change Management (OCM) experts specialize in managing these human aspects of change, making them critical to the success of digital transformation initiatives.

Chhaya Kewalramani is one such OCM expert, known for her ability to blend business acumen with empathy and a deep understanding of Organizational Behavior, Human Resource Management, and Psychology. Her expertise has helped organizations realize the gainfulness in business transformations, particularly during digital initiatives. As an engineer and an MBA with majors in Human Resource Management and Organizational Behavior, she combines technical expertise with a profound understanding of human behavior, making her a truly global change management expert.

Her journey began in human resources, where she quickly rose to prominence for her ability to navigate complex changes. At HCL Technologies, she led acquisitions alongside executives, managing to seamlessly integrate diverse cultures and comply with employment regulations across the EU, North America, the UK, and Asia.

Her transition to digital transformations was natural, and she established the Change Management practice for Digital Business at HCL. Her success led her to tackle some of the largest digital challenges faced by US-based companies, including leading data and analytics transformation at the World Bank Group. She then moved on to address cloud migrations, operating model changes, supply chain digitization, and various process and business transformations, earning accolades for her innovative approaches.

Chhaya Kewalramani: Global Digital Transformation Expert

Photo Courtesy: Chhaya Kewalramani

Doug Salcedo, A leader in Agile Transformation says “Chhaya did an excellent job of supporting the initiative from executive alignment, case for change research and documentation, journey communications, adoption planning, through to role mapping and other key OCM activities in the Enterprise Agile Transformation at KDP. She was a trusted partner, effective consultant, and very easy (and fun) to work with. She showed why having an effective OCM person on board any large transformation is critical to its success.”

Amazon recognized her talent and selected her to establish the change management function in their finance operations. In this role, she created a self-service change management toolkit, transforming change management within the organization. Her global expertise expanded during her time in the Czech Republic and the UK, where she gained a deep understanding of EU cultural nuances. Her stint with Amazon CZ was driven by her passion for travel and eagerness to experience diverse cultures.

Currently, Chhaya is leading the change management portfolio for the Life Sciences and Healthcare vertical of Genpact in North America. She ensures delivery, customer satisfaction, and capability building with her team of practitioners.

Outside her work, Chhaya is also actively involved in giving back to the industry. She serves on the boards of two esteemed organizations and is frequently invited to speak and teach Organizational Change Management at her alma mater, Symbiosis Institute of Business Management (SIBM) Pune, where she shares her insights and experiences with the next generation of leaders.

Imogen Lawrence, a Global Leader in Organizational Change Management shares “Chhaya is a talented Change Management specialist and dedicated to delivering what the customer requires and effects change. Her energy and enthusiasm are infectious and make her a valued member of any team where she will drive for success.”

Chhaya Kewalramani: Global Digital Transformation Expert

Photo Courtesy: Chhaya Kewalramani

Today, she continues to inspire with her dedication to driving successful organizational change across borders and cultures. Her passion for empowering individuals and organizations to thrive in changing environments sets her apart as a leader in the field of organizational change management.

 

Published By: Aize Perez

Can a Bulletproof Vest Stop an AK 47?

NY Weekly Staff on May 9, 2024

When you hear the word ‘rifle,’ the first things you might think of might include ‘powerful weapon’ or, more specifically, ‘AK-47.’ It’s one of the popular types of rifles in the world, alongside the AR-15. It’s also likely that among the 32% of Americans who personally own a firearm, a considerable number of them have an AK-47 in their possession.

Given the number of gun owners, one question may come to mind: can you protect yourself from a firearm with a bulletproof vest? It’s designed to withstand bullets and shrapnel, potentially saving your life in a dangerous situation. But can it stop an AK-47? Check out this piece to know if it does and more regarding its limitations and legalities.

Types of Bulletproof Vests 

Not all bulletproof vests are made equal. You can have one that’s more lightweight—like a singlet—or heavy-duty, which you often see on law enforcement officers and military personnel. There are various options available, with some looking like hoodies, but the main types include:

Soft Armor 

This type of armor vest can handle handgun rounds and some lower-powered rifle rounds with its ballistic-resistant materials like Kevlar. Soft armor is helpful in slowing down, stopping, and trapping bullets from the owned firearms, such as .357 Magnum, .44 Magnum, and 9mm handguns. 

Hard Plate Carrier 

Conversely, hard plate carriers contain ballistic metal or ceramic plates, which offer excellent protection against rifles. However, don’t think that this hard armor is enough to make you impenetrable. No type of bulletproof vest will do that. Plate carriers will reduce the impact, but you may still feel pain or receive an injury from a rifle shot.

It’s vital that you buy a high-quality bulletproof vest from credible shops. These retailers ensure expert craftsmanship using only the best materials.

How To Know If Bulletproof Vests Are Effective 

The National Institute of Justice (NIJ) has a system to measure the effectiveness of bulletproof vests. It sets ballistic standards for body armor, protective clothing, and even children’s bulletproof backpacks. Its rating system, which has been used since 1972, ensures these items are manufactured according to specific performance standards.

Levels of Vest Protection 

Bulletproof vests offer five levels of handgun or rifle protection. These are:   

Level IIA 

NIJ Level IIA vests offer the least protection among bulletproof vests. They can stop some low-caliber handgun rounds, like .22 Long Rifle and .380 Auto, but they won’t stop common handgun calibers used in crimes. These concealable vests are lightweight and comfortable to wear, making them good options for undercover work. 

Level II

Level II vests provide a step up in protection over Level IIA. They can stop handgun rounds, including 9mm and .357 Magnum. However, they may not be effective against some higher-powered handguns or rifles. Level II vests are a great compromise between concealability and protection for some people. 

Level IIIA 

Vests under this Level can stop the common handgun rounds with some exceptions. If you’d like to protect yourself from muggings or concealed carry weapons, Level IIIA body armor is a decent option. 

Level III

A Level III ballistic vest provides more protection than the previous NIJ level. It could stop rounds from some rifles, like the AR-15 and other firearms that use 5.56mm ammunition. However, some Level III vests may not be effective against AK-47 rifles. 

Level IV

Level IV vests are your premier bets for better ballistic protection against rifle rounds. They have hard body armor plates that can stop armor-piercing rifle rounds, including the 7.62x39mm AK-47 rounds. One drawback is their weight and bulkiness, which is why they’re considered military or police equipment despite also being available to civilians. 

Can a Vest Stop an AK-47? 

The short answer is ‘it depends’. But if the bulletproof vest is a Level III or a Level IV, you could rely on it to protect you from 7.62x39mm ammunition. Body armor vests with hard armor plates should be able to withstand the power of an AK-47. If you have softer vests rated NIJ Level II or IIIA, they may not provide adequate protection against this type of rifle. 

Can a Bulletproof Vest Stop an AK 47?

Photo: Unsplash.com

Yet, Level III or Level IV bulletproof vests are still not perfect. Why is that? Factors like their materials and ability to absorb penetration may vary per manufacturer. Ideally, the vest should be made of carbon-Kevlar, with a minimum of 36 layers of the material and a weight of 300 gsm to stop rifle projectiles effectively. 

Ballistic plates also have different properties. A study suggests that silicon carbide as vest faceplates and carbon-epoxy as back plates are the ideal hybrid composition for body armor to stop AK-47 bullets. 

Limitations of Bulletproof Vests 

Even Level III and Level IV bulletproof vests won’t make you invincible. Getting shot while wearing body armor will still hurt significantly. You could also get bruises from a bullet’s blunt force trauma. In some severe cases, it may cause internal bleeding, organ damage, or broken ribs. 

Weight and mobility may also be an issue for some. Higher-level vests tend to be bulkier due to their heavy plates. Even police and soldiers have difficulty moving while wearing them in dangerous situations. 

Legality of Body Armor 

Like gun laws, the legalities of purchasing body armor vary depending on your location. Generally, there aren’t any federal restrictions on civilians buying bulletproof vests in the U.S. However, some states may restrict buying and selling of high-level vests outside of police or military personnel. 

Summary

When you want to protect yourself from rifle gunfire, a bulletproof vest may be the solution. Yet it’s crucial to remember that not every bullet-resistant body armor can stop rounds from an AK-47. The best ones are Level III and Level IV vests, but even wearing one won’t prevent blunt force trauma. 

If you’re considering buying a vest, it’s important to do your research and choose the right personal protection for your needs. 

References

“Key facts about Americans and guns,” Source: https://www.pewresearch.org/short-reads/2023/09/13/key-facts-about-americans-and-guns/
“Body Armor Performance Standards and Compliance Testing,” Source: https://nij.ojp.gov/topics/equipment-and-technology/body-armor/performance-standards-and-compliance-testing
“Experimental investigation of Ballistic capabilities in Carbon-Kevlar composites: Effects of weight and layer variations against 9 mm projectiles,” Source: https://www.sciencedirect.com/science/article/pii/S2590048X23001024
“Numerical Study on Ballistic Impact Performance of Hybrid Thermoset Composites Subject to Multi-Bullet Hits,” Source: https://link.springer.com/article/10.1007/s11668-022-01561-z 

Published by: Holy Minoza

Labor Educators CEO Urges Proactive Union Talks

NY Weekly Staff on May 9, 2024

By: Maria Williams

With unions being more active and the amount of media attention around recent union campaigns, educating your workforce about the potential impact and commitment of signing a union authorization card before they are approached has become paramount. Sticking your head in the sand or ignoring the current labor environment makes you much more vulnerable than addressing the situation head-on with your workforce. The comparatively small amount of money and time spent in this process will pay dividends in the long term. Former union organizer and union officer Rian Wathen understands the complexity of the union story and believes in the power and necessity of educating employees about the realities of unions – and what signing a union card can potentially mean.

As a staff member with the United Food and Commercial Workers Union, Wathen spent 15 years knocking on workers’ doors recruiting for the union, eventually becoming the third-highest officer in a statewide local. His experiences of seeing workers being misled about union organizing and then witnessing their disappointment with the final results created a shift in his attitude on the potential benefits of unionization. This led Wathen to found The Labor Educators, a proactive consulting firm that provides employees with informational sessions that teach them the process and realities of union organizing both prior to an election petition and during the campaign after a petition is filed. 

As CEO of The Labor Educators, Wathen and his staff are committed to helping employers stay ahead by educating their workers on union topics before representatives show up, asking them to put pen to paper. They have created a more modern positive model by refusing to be identified as “union busters.” Instead, The Labor Educators create a fun and interactive environment, using a different approach to union education that avoids aggressive or confrontational methods of the past while still providing factual information. Their education programs focus on the National Labor Relations Act and the realities of what is possible under the law, as well as objective information on the union’s actual track record of fulfilling promises.

Unfortunately, the realities of union organization campaigns aren’t always clear to a worker who believes they will get instant results. Wathen explains that, unfortunately, the law permits unions to intentionally mislead workers when trying to convince them to sign union authorization cards, promising to deliver benefits that unions can’t fully deliver. Wathen explains from his experiences as a union organizer, “I know that employees who haven’t been taught about the facts first are much more vulnerable to manipulation by a savvy union salesman. Conversely, if those same workers have had prior proactive education, they are much less likely to sign on the dotted line”. To tackle this issue, Wathen and The Labor Educators strive to eliminate confusion and misinformation by providing the whole union story.

The real-world consequences of workers signing union cards in an information vacuum have become much more serious since the process was altered recently. Wathen expresses his concern that this makes companies more vulnerable regarding unionization, as it allows unions to represent employees solely based on their signatures on a union authorization card without the company ever having the chance to counter the union propaganda in the period before a vote. Clearly, this makes educating workers about the consequence of unknowingly signing a legally binding union card a critical part of any organization’s ongoing risk management strategy. 

CEO Rian Wathen and The Labor Educators believe all workers have the right to know the truth and regularly provide preventative education to combat false information from union organizers, in addition to also doing training modules for executive leadership and front-line supervisors on all labor-related topics and the consequences of unionization.

 

Disclaimer: The content in this article presents the subject’s opinion and insights and is provided for general knowledge. It does not constitute legal advice, and readers should seek advice from qualified legal professionals regarding particular cases or situations.

Published by: Martin De Juan

Telnyx: Navigating the Digital Wave in Communications Technology and IoT

NY Weekly Staff on May 9, 2024

Because of the digital revolution, the economic and technical landscapes are substantially transitioning, requiring organizations to innovate and adapt at a never-before-seen rate. Cloud computing, AI, and IoT advancements have made operations more efficient and client experiences more personalized. Telnyx is a communications technology pioneer in an era when digital transformation defines the business and technical landscape. This Chicago-based firm, founded in 2009 by Ian Reither and David Casem, has quickly become a prominent player in the market due to its creative approach to edge storage solutions, cloud computing, wireless networking, and Internet of Things services.

Telnyx began as a phone system installation consultant and quickly expanded into the wholesale Voice over IP (VoIP) industry. The development of the company’s unique telephone engine was a watershed moment. It made it an essential player in the telecommunications industry. Through technological innovation and strategic development, Telnyx built a global IP communications network in 2015 and released its Mission Control Portal and API. This accomplishment ushered in a new era of connection alternatives by giving consumers and developers more control over communications infrastructure.

The subsequent establishment of a second office in Dublin in 2016 highlighted the company’s increasing reach and ambitions. Telnyx’s entry into IoT, machine learning, and AI-driven solutions underscores the company’s dedication to remaining at the vanguard of telecommunications, constantly developing to meet the demands of a quickly changing digital world.

Telnyx’s diverse product line includes communications, IoT, networking, and computing solutions. The company’s communications capabilities, which include phone, message, and fax APIs and relationships with industry leaders like Microsoft Teams and Zoom, constitute a holistic approach to current communication demands. Telnyx’s dedication to cutting-edge connection solutions is exemplified by integrating IoT capabilities through IoT SIM cards and eSIMs, supported by a vast wireless coverage network.

Telnyx differentiates itself in networking with its global edge router solution, cloud VPN, and programmable networking choices, employing multi-cloud Points of Presence and private fiber interconnects to provide secure, low-latency worldwide connections. Telnyx’s approach to integrating storage and computation for efficient service integration is highlighted by the addition of computing solutions, which combine distributed cloud storage with powerful inference products.

In today’s tech-driven world, the Internet of Things (IoT) is more than a term or a catchphrase; It is a transformational force redefining how we connect with our surroundings. Telnyx contributes to this change by providing innovative IoT services like SIM cards and eSIMs designed for smooth global communication. The company’s IoT products are about developing smarter, more efficient systems that can be managed and monitored remotely, ushering in a new era of automation and intelligent device management.

Telnyx’s innovative technologies, such as programmable networking and cloud VPN, demonstrate this. These solutions are more than technological advances; they redefine how connections can empower organizations and people. The company’s approach to IoT connection fulfills the subtle demands of various IoT applications, from smart home systems to industrial-grade devices, by balancing the requirement for speed, security, and scalability.

Security issues, data management, and the requirement for dependable connection are all constants in the ever-changing IoT ecosystem. Telnyx tackles these issues front on, offering solutions that are not only technologically innovative but also secure and compatible with the most recent standards. The company’s approach to IoT connection shows a thorough grasp of these problems and a dedication to offering solutions that are successful but also accessible and user-friendly.

A customer-centric mindset is at the heart of Telnyx’s success, as proven by the numerous testimonials and comments from delighted clients. Telnyx’s services tremendously influence organizations and customers, demonstrating the revolutionary power of sophisticated communication solutions in improving customer experiences and optimizing processes.

Telnyx’s commitment to IoT security and compliance is essential in a world where cyberattacks and data breaches are a continual worry. Telnyx uses cutting-edge authentication and encryption techniques to guarantee the highest levels of data security to protect data and retain the integrity of its network.

Telnyx is distinguished by its wide range of product offerings, dedication to innovation, and focus on reliability and security. The company’s strategy for IoT connectivity and communications technology sets new benchmarks for the sector. It provides an outlook on digital communication and IoT in the future.

As the world prepares for an exponential rise in IoT devices, Telnyx’s significance in shaping the future of IoT devices is evident. With ambitions for ongoing growth and the creation of new technologies, the company is positioned to be a major player in the Internet of Things and communications technology sectors. Prospects for Telnyx include consistent growth, inventiveness, and leadership in reimagining connection solutions.

Telnyx represents a significant advancement in IoT and communications technology. The company’s journey from modest beginnings to its current position as a top connectivity platform is a testament to the strength of creativity, customer service, and technical innovation. As Telnyx develops and broadens its product line, it acts as a beacon of advancement in the rapidly evolving world of digital technology, facilitating secure, high-fidelity connections and democratizing access to real-time internet communications for people worldwide.

 

Published by: Khy Talara

Consumer Behavior Analysis: Understanding the Dynamics of Purchasing Decisions

NY Weekly Staff on May 9, 2024

By: SEO Mavens

In the current fast-paced competitive market, knowing consumer behavior is key for all the businesses that strive to gain the leadership position. From the purchase of a product on impulse to the meticulous selection of the product, consumer behavior is a wide range of actions that determine the success or failure of marketing strategies. To further deepen into this tangled web, we have brought in experts to discuss the main categories defining consumer behavior and their relevance for marketing strategies.

Rational Decision-Making: The Logic Behind Purchases

“I’ve observed two primary types of purchasing decisions: routine behaviour and impulsive behaviour. Routine behaviour refers to those actions we take without much thought, such as grabbing our morning latte or going to the grocery store for an extra box of cereal. Why not just give a thought to your usual coffee you have at hand every day on your way to work? Is it a routine? As a marketer, interfering in routine behaviour would mean that you should place your product in such a way that people can see it and even buy it easily during ordinary moments.” Muhammad Tariq, Head of Marketing at PCB Portugal

The act of buying a product typically goes through several processes, where each stage is distinguishable from others by the different behaviors and factors that influence decision-making. Following are the essential process steps.

  • Recognition of Need or Want: “The process of making a decision as a consumer starts with determining if a service or product is necessary. Whether a need is recognized inwardly or outside, it always leads to the same reaction: a wish. Step two is for customers to gather information after they identify a want so they can figure out how to satisfy it.
  • Information Search: Identification of a need comes next when the consumer begins to look for information that will help in the process of choosing a particular option. Such kind of actions can include getting referrals from friends or family, browsing the internet for reviews, comparing product features and costs, or visiting the store for a physical evaluation. Robert, Customer Service Manager
  • Evaluation of Alternatives: The next step is to obtain the necessary information. Once gathered, the consumer then assesses the alternatives based on various criteria such as price, quality, features, brand reputation and personal preferences.
  • Purchase Decision: After examining the alternatives, the consumer proceeds to a purchase decision by choosing the item or service that corresponds to their needs.
  • Purchase Transaction: After the consumer finishes the purchase, they either complete the transaction via online or offline means. The next stage involves order completion where the customer will pay for the goods or services and any logistics such as shipping or delivery will be arranged.
  • Post-Purchase Evaluation: The consumer then assesses the product and/or service based on how it performed per the expectations that they had in mind when the purchase was made. The feedback from the evaluation could thus change a customer’s mind and lead to either another purchase or to a constructive comment, which, in turn, may affect their shopping behavior in the future.

Habitual Buying Behavior: The Influence of Routine

“When a customer chooses a product based on their purchasing habits rather than because they are brand loyal. For instance, they frequently choose it over other brands after making a previous purchase and being pleased with it since it eliminates the “need to think” involved in the purchase.” Matt Grammer, Founder of Counseling Now

Johnson, CRM at Resource Workable considers the impact of brand loyalty and convenience on the formation of habitual buying behavior. “The fact that companies like Starbucks, for example, make a profit from habitual consumption is pointed out by her”. “Rewards programs and geographical coverage of Starbucks make the consumers stick to their routines, which may lead them to choose Starbucks over the competitors.” 

Social Influence: The Power of Peer Recommendations

Today, social networking is the mighty power that impacts customers’ decisions to a great extent. Rachel Wilson, a social media marketing expert, shares her viewpoint that “consumers frequently look to their personal networks for validation before they make purchases. Positive reviews, influencer endorsements, and peer recommendations have a great impact on what they buy.”

Wilson stresses that establishing a firm digital presence and engaging with consumers on social media are critical factors. “Marketing which involves the brand, the audience and the community, results in higher levels of trust and loyalty,” she notes. “Glossier for example, is an example of this type of engagement and content creation. They have a cult-like following which is attributed to their authentic engagement and user-generated content.” 

Emotional Decision Making

“Emotions play a pivotal role in many purchases. Consumers are swayed by feelings of desire, excitement, or nostalgia. Marketers tap into emotions through storytelling, branding, and creating experiences that resonate with consumers. For example, a holiday ad evoking cozy family moments can drive purchases of related products like blankets or decorations. 

Consumers often seek guidance and validation from others. They rely on recommendations from friends, online reviews, and influencers. Marketers leverage social influence by fostering word-of-mouth marketing, collaborating with brand ambassadors, and showcasing social proof through testimonials and user-generated content. For instance, a fashion brand partnering with influencers can sway their followers’ purchasing decisions.” Tom Bruzek, CEO of Selling Land Fast 

Navigating the Complexities of Consumer Behavior

People are the most complex beings, and thus, consumer behavior is a complex phenomenon that is influenced by such factors as rationality, emotions, habits, social influence, and impulse. By grasping the main categories that drive consumer behavior, businesses will be able to develop better marketing strategies that will attract and engage the target audience. Tactics such as offering rational appeals, emotional appeals, engaging in consumer habits, social networks and spontaneous buying behaviors will ensure that strategic insights into consumer behavior build a strong base for engagement, loyalty, and market success.

Published by: Holy Minoza

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