How to Craft a Successful Business Plan From Start to Finish

NY Weekly Staff on June 27, 2023

Image commercially licensed from Unsplash

In order to make your business dreams a reality, you should draft a detailed business plan. Despite this logic, many small business owners struggle to articulate their business goals and plans of action. That’s where a business plan comes in.

By creating a business plan and regularly updating it, you can periodically step back from the minutiae of running your company and refocus on the big picture. Getting started is easy if you follow the right steps. Identify what you know and then research what you don’t. It may surprise you how much you already know about your business, industry, customers, and competitors.

What Is a Business Plan?

Creating a business plan may seem daunting, but it’s actually fairly straightforward. As a clear description of your business’s future, a business plan outlines your organization’s mission and how you intend to accomplish it. You can make it as short and plain — or as long and detailed — as you wish.

“Business plans serve a number of vital functions,” explains Asker A Ahmed, Director of iProcess Global Research. “As a business owner, they help you set goals and map out how you’ll reach them. Furthermore, they can include your go-to-market strategy, so you can be prepared for contingencies.” 

Perhaps the most significant benefit of business plans is that they can assist small businesses in securing funding from investors. A business plan describes step-by-step how a business intends to succeed, giving investors valuable insight into how and where their capital will be used and how their investments will contribute to the organization’s success. As a result, they’ll be able to calculate the potential ROI of their investment.

Why Write a Business Plan?

There are a number of ways in which a clear business plan can be beneficial to your company. Your business plan serves as the basis for all future decisions and can be easily adapted as your company’s needs change. Here are several reasons why a business plan is important for your organization:

  • You’ll define your business goals and vision: Whether your business is still in the pre-launch phase or simply needs some guidance for continued growth, a business plan will provide you with a detailed structure that will help you achieve your next goals in the future.
  • You can draw investors, lenders, and business partners: A well-written business plan is essential for securing funding. Marcus Hutsen, Business Development Manager of Patriot Coolers says, “Future investors will be more confident in your business when they can see your goals and projections on paper rather than by word of mouth.” In this regard, your business plan can be used to persuade potential financial partners to participate in your venture.
  • You’ll make better, more informed business decisions: With a business plan, you’ll be able to make more objective decisions to help your company succeed. You will also be able to use your business plan to make decisions about how to run and structure your business.
  • You can properly allocate resources: Include all the resources available to your company in your business plan, in order of importance, along with a brief explanation of how you intend to use them. The purpose of a certain resource for your business should be clearly stated, such as recruiting, marketing, office equipment, and other necessities.
  • Measuring progress and tracking results is easier: Even though your business plan should be flexible, you will still be able to see when milestones are approaching or where you are at risk of failing. Tracking your company’s progress with a written plan makes it easier to adjust goals as needed and see which processes are working.

How To Write a Business Plan

So, what is the best way to begin writing your own business plan? Here is a helpful, step-by-step guide for developing a business plan from start to finish.

1. Research and Analyze Your Overall Market

Andrew Chen, Chief Product Officer of Videeo tells us, “First, analyze your market. Consider your customers, your industry, and the market as a whole. Ask yourself: who are your ideal clients, what do they want, and how do you reach them?” 

If you haven’t already created your customer persona, do so now before you start writing your business plan. Consider any trends in the industry that could influence your or your competitors’ operations, as well as those that might drive market demand.

2. Draft an Executive Summary 

The executive summary should be the first page of your business plan. “Think of it like an elevator pitch, in which you should provide a high-level summary of your company and encourage reviewers to keep reading,” suggests Shelley Hancock, Chief Beauty Officer of Shelley Hancock Consulting. “Make sure you include a mission statement, a description of your products or services, and an overview of your financial plans.” After you’ve completed your business plan, review this section to make sure you’ve included everything you intend to.

3. Describe Your Company

Explain who your business will serve and what problems it will solve in your company description. Derek Flanzraich, Founder and CEO of Ness emphasizes, “Let your potential customers know what makes your company different from competitors, like a prime location, proprietary technology, or highly trained staff.” Give logistical information, including the registered name and address of your business, the structure of your business, and the ownership percentages and responsibilities of each owner.

4. List Out Your Business Goals

Outline the specific short- and long-term goals of your business in a few sentences. A statement like this should be written in the form of an assertion (“We will …”). Be as specific as you can, and don’t be afraid to dream big. 

“Setting smart business goals helps you navigate the twists and turns along the way,” explains Leroy Hite, Founder and CEO of Cutting Edge Firewood, a company that specializes in different types of firewood. “While your business plan and vision statement describes your business and what you want to accomplish, short-term and long-term goals describe how you’ll get there.”

5. Define Your Products or Services

Although your products and services will be mentioned throughout the business plan, this section will describe them in more detail. Provide information on your products or services, who will use them, the product/service lifecycle, and your pricing structure so that they can be easily understood. It is also a good idea to include any upcoming products and services you plan to offer. 

Dominique Zimmermann, CEO & Head Designer at Bombshell Sportswear suggests, “Let your product speak for itself without using complicated industry jargon. Don’t be afraid to explain your business in layman’s terms, so someone who’s not familiar with it will understand and be excited about it.” People may need some basic background information if this is an area or industry they are unfamiliar with.

6. Outline Your Marketing and Sales Strategy

Provide a description of your current and future marketing and sales strategies, focusing on how and why they will help you attract and retain customers. Nabiha Akhtar, Founder and CEO of Lil Deenies says, “To frame this strategy, think of the four Ps of marketing. First, price your offerings. Second, the product (or service) you’re selling and what makes it distinct. Third, promotional strategies for selling your offerings. Lastly, the place where you will sell your product or service.”

7. Define Your Operations and Management Structure

The operations and management plan describes how the business functions on a continual basis. This plan will outline the organization’s operations, such as the responsibilities of the management team, the responsibilities of each division, and the capital and expense requirements associated with the business. 

Andrew Mavis, CEO of 98Strong explains, “Your operations plan is essentially your business’s manual of how things work. This provides insight into how your business operates. In addition, investors can assess your credibility, understand your operations, and predict your financial requirements.”

8. Determine Your Financial Projections

“If you want to use your business plan to secure funding, this is one of the most important sections,” says Alex Song, VP of Finance at Ramp, a company that offers their own corporate card for businesses. “The goal is to demonstrate to investors how your company will generate enough profits to repay a loan or provide a solid return on investment.” Provide your current financial statements, including balance sheets, cash flow statements, and income statements. Assuming that funding has been approved, you can project future sales, expenses, and profits.

The Bottom Line

By following the tips and guide above, you can craft a business plan you’ll be proud to share with investors and partners. As soon as you’ve completed your market research, draft an executive summary, describe your company, and outline your business goals as a framework. After that, you can decide what you’ll make or provide for your customers. Your final step will be to determine realistic financial projections and determine how you will promote your business.

Engage your audience, whoever they may be, and use concise language to convey your business’s intentions. Your business plan can be used and updated as your business grows once you’ve incorporated feedback from trusted sources.

Wasim Azeez: An Accomplished Actor in both Theater and Screen Production

NY Weekly Staff on June 27, 2023

Interviewer: Today, we have the pleasure of speaking with the talented actor Wasim Azeez, who has been taking the entertainment industry by storm. Welcome, Wasim! It’s great to have you here. 

Wasim Azeez: Thank you for having me. I’m excited to be here and share my experiences. 

Interviewer: Let’s jump right into it. You’ve been working on several film and theater projects simultaneously, which is quite impressive. Can you tell us a bit about the challenges you faced while switching between theater and film acting? 

Wasim Azeez: Absolutely. Handling multiple projects simultaneously was definitely a challenge, but it was also an incredible opportunity for growth. Switching between theater and film acting requires different techniques and approaches. In theater, you have to project your voice and movements to reach the entire audience, whereas on screen, you have to be more subtle and precise. Adapting to these different mediums and adjusting my performance accordingly demanded a lot of flexibility and concentration. 

Interviewer: It sounds like a demanding task indeed. Let’s talk about the projects you’ve been working on. One of them is “No Service.” Can you share some insights into this sci-fi film and your role in it? 

Wasim Azeez: “No Service” is a fascinating sci-fi film that explores the dark side of our addiction to social media in a dystopian future. I portrayed the character of Aaron, who becomes imprisoned due to his addiction. I loved working on this movie! One of the standout scenes involved extreme stunt driving with a drone capturing the action. It was a thrilling experience, but also physically demanding. Shooting in cold and rainy weather in December added an extra layer of challenge. However, the meticulous planning and choreography by the stunt team ensured the safety of everyone involved. 

Interviewer: That sounds intense! Another project you worked on is “Treading.” Can you share what drew you to this particular role and how you prepared for it? 

Wasim Azeez: “Treading” is a project that holds a special place in my heart. I played the role of a South Asian Bodega worker in the Bronx, and I wanted to bring authenticity to the character. To prepare, I volunteered at a bodega in Queens, immersing myself in their daily routines and having deep conversations with the workers. This firsthand experience allowed me to understand their struggles and challenges. Additionally, the decision to incorporate non-scripted interactions with real customers in the bodega added a layer of realism to the film, requiring me to rely on my improvisation skills. 

Interviewer: It’s commendable that you took the extra step to understand the character and the environment. Now, let’s talk about your involvement in theater. You were cast as the primary antagonist in the period play “Ada.” How did you approach this challenging role? 

Wasim Azeez: Playing the primary antagonist in “Ada” was a significant departure from my previous roles. The character, the Duke of Wellington, is a British general in 1800s United Kingdom. It required me to speak in the old English RP accent, which added an additional layer of complexity. Theater acting brings its own set of demands, such as performing live in front of a packed audience without the option for retakes. To prepare, I focused on emotional preparation, repetition exercises, and improvisation using the Meisner technique. This allowed me to connect with my scene partners and deliver truthful and impactful performances throughout the three-week run of the play. 

Wasim Azeez: An Accomplished Actor in both Theater and Screen Production

Photo Credited to: Wasim Azeez (Duke of Wellington) with Tori Jewell (Ada) in the play Ada at the Theater for the New City in Manhattan

Interviewer: It’s fascinating to hear about your theater experience and the techniques you employed. Lastly, you were cast as the lead in the South Asian sci-fi film “Alone Alone Alone on the Wide Wide Sea.” What was it like being part of this groundbreaking project? 

Wasim Azeez: “Alone Alone on the Wide Wide Sea” was a tremendous opportunity for me to represent the South Asian community in a pioneering sci-fi film. I played the lead role of Rajesh, and the film explored the profound journey of two brothers facing a tragic loss. Shooting in Grand Central Station late at night presented logistical challenges, but it was also an incredibly exhilarating experience. The film involved emotional scenes and intense hand-to-hand combat sequences. Preparation involved rigorous rehearsals and coordination to execute the fight sequences with precision and believability. Being selected for this role, which required fluency in three languages, was a testament to the unique skills and background I brought to the film. 

Interviewer: It’s clear that you’ve had an eventful and fulfilling journey with these projects. Looking back, how do you feel about the experience and what it has taught you? 

Wasim Azeez: Juggling four diverse projects in just four months was a remarkable feat that pushed me to my limits. It tested my versatility, dedication, and stamina as an actor. It was challenging, but also incredibly rewarding. I learned the importance of adaptability and the value of immersing myself fully in each character and project. These experiences have shaped me as an actor and allowed me to grow both personally and professionally. I’m immensely grateful for the opportunities and proud of the work I produced during this period. 

Interviewer: Thank you, Wasim, for sharing your insights and experiences with us. It’s been a pleasure speaking with you, and we wish you continued success in your acting career. 

Wasim Azeez: Thank you for having me. It was my pleasure to share my journey with you. I’m excited for what lies ahead in my acting career. 

Kate McKay Shares Her Insights On How To Be Comfortable Being Uncomfortable

NY Weekly Staff on June 27, 2023

Nobody likes to be uncomfortable. It is unpleasant, and people spend all their lives in an attempt to maintain as much distance as possible between them and any kind of discomfort. But life happens anyway. No matter how many frontiers one may build, how tall the fortress is, discomfort always finds a way in. The truth perhaps lies somewhere else. As Kate McKay, Founder and CEO of Siena Strategy Partners, found out, it lies in getting comfortable with being uncomfortable. Here is how to make it happen.

Kate McKay is a certified high-performance coach. She has helped corporations, groups, and individuals gain an increase in self-fulfillment and overall happiness in their personal as well as professional lives. Kate comes from a family of nine children, and it was a childhood that, to say the least, was “chaotic, fun, and crazy,” as she puts it. This “chaotic” beginning taught her from the upstart to practice what she would come to preach with time. She says, “My childhood was a busy place. You could barely ever hear your thoughts, and as someone who felt drawn to clarity, I developed my ways of finding my time and listening to myself. This practice was to put me in good stead in my future. And I can firmly say, it was my first initiation into my philosophy, unconsciously, of course, that one must get comfortable with the idea of being uncomfortable.”          

Kate was shipped off to a performing arts high school when she was 15. This helped her come into her own and stay safe from the drug addictions that plagued a few of her siblings. Life went on at a reasonably charming pace for the next decade. However, things came to a standstill when she learned that one of her brothers had been murdered. Talking about it, she says, “My brother being murdered when I was 24 was a pivotal point in my life, and my family fragmented us.”

Kate McKay Shares Her Insights On How To Be Comfortable Being Uncomfortable

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As Kate continued with life, it dealt its most significant blow when she lost her son in 2017. She took to writing to heal herself and published a book titled, Claim Your Inner Warrior as a tribute to his memory. These experiences can either break a spirit or make it realize life’s effervescence. Having practiced the idea of getting comfortable with being uncomfortable all through her life, consciously or unconsciously, helped her cope with her loss more bravely than she could have imagined. Using her life as a testimony to her philosophy, Kate says, “The loss of my son and brother has shifted the conversations I have and the choices I make. I do not hesitate to live boldly in life and to bring light to dark places. I do this with enthusiasm and passion. I love to learn to listen to people’s stories. I am always growing. I am not attached to things as many are, as I understand the fleeting quality of life in a different way. My son Will guides me. It’s an incredibly transformative journey. I also believe I am here to help people grow prosperity and wealth as I love business and economic trends.”

We wish Kate McKay’s spirit more courage and strength.

Siddharth Sharma, a Global HR Expert joins Forbes Human Resources Council Forbes Human Resources Council is an Invitation-Only Community for HR Executives Across All Industries

NY Weekly Staff on June 27, 2023

New Jersey (June 24th, 2023) — Siddharth Sharma, Vice President for HR Digital Solutions at JP Morgan Chase & Co., has been accepted into Forbes Human Resources Council, an invitation-only community for HR executives across all industries.

Siddharth Sharma was vetted and selected by a review committee based on the depth and diversity of his experience. Criteria for acceptance include a track record of successfully impacting business growth metrics, as well as personal and professional achievements and honors. 

Siddharth Sharma is a seasoned HR Digital Solutions Professional and serves as the Vice President at JP Morgan Chase. Boasting over a decade of experience in HR enterprise applications, Siddharth has successfully led numerous end-to-end implementations to achieve substantial cost reductions and optimize business processes. With a proven track record of spearheading digital transformations for prominent companies such as JP Morgan Chase, Securitas Security Services USA, and Concentrix, he has managed projects encompassing over half a million employees across 60 countries.

“We are honored to welcome Siddharth Sharma into the community,” said Scott Gerber, founder of Forbes Councils, the collective that includes Forbes Human Resources Council. “Our mission with Forbes Councils is to bring together proven leaders from every industry, creating a curated, social capital-driven network that helps every member grow professionally and make an even greater impact on the business world.”

As an accepted member of the Council, Siddharth has access to a variety of exclusive opportunities designed to help him reach peak professional influence. He will connect and collaborate with other respected local leaders in a private forum. Siddharth will also be invited to work with a professional editorial team to share his expert insights in original business articles on Forbes.com, and to contribute to published Q&A panels alongside other experts. 

Siddharth says “I am thrilled to join the prestigious Forbes HR Council, an esteemed community that brings together innovative minds and industry leaders. As a member, I look forward to exchanging valuable insights and leveraging the collective expertise of this diverse network. This opportunity will fortify my position in the HR Information Systems domain and also pave the way for pioneering strategies that drive transformative change across the industry.

Siddharth Sharma looks forward to offering benefits to the Global HR Community and others. 

ABOUT FORBES COUNCILS

Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community builders who founded Young Entrepreneur Council (YEC). In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

Discover the Best Spa in DC at Spa Logic: A Haven for Beauty and Relaxation

NY Weekly Staff on June 27, 2023

Looking for the ultimate spa experience in Washington, DC? Look no further than Spa Logic, located in the vibrant DuPont Circle historic neighborhood. With exceptional services and a team of skilled professionals, Spa Logic has established itself as the go-to salon and spa for hair, beauty, and relaxation. Step into a world of luxury where expert stylists, colorists, and therapists are dedicated to providing guests with premium services and a rejuvenating experience. Explore Spa Logic’s wide range of services and treat yourself to an unforgettable day of pampering and self-care.

Discover the Best Spa in DC at Spa Logic: A Haven for Beauty and Relaxation

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Unveiling the Oasis of Beauty and Tranquility

At Spa Logic, you’ll find a salon atmosphere that perfectly blends relaxation with contemporary style. Led by Kathy Luu, the proud Owner, and Creative Director, the team at Spa Logic is committed to delivering exceptional results and personalized services. With over 23 years of experience in the beauty industry, Kathy is an accomplished professional and a driving force behind the salon’s success.

Discover the Best Spa in DC at Spa Logic: A Haven for Beauty and Relaxation

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Services Tailored to Perfection

  1. Haircare: Spa Logic takes pride in its expert hair coloring and design services. From trendy cuts to customized color techniques, the salon’s highly trained Hair Designers and Color Experts work their magic to bring your hair goals to life. With an open-space environment and a beverage bar, you can relax and watch as your colorist creates your custom shade right before your eyes.
  2. Nails: The lower level of Spa Logic is dedicated to nail care, offering a range of manicure and pedicure services. Whether you prefer a classic or gel manicure, the talented nail technicians will ensure your nails look impeccable and polished.
  3. Waxing, Eyelashes, and Eyebrows: Perfectly groomed eyebrows and fluttery eyelashes can transform your look. Spa Logic offers professional waxing services and specializes in enhancing your natural beauty with eyebrow and eyelash treatments. Say goodbye to unwanted hair and hello to defined brows and luscious lashes.
  4. Skincare and Facial Treatments: Indulge in a world of relaxation with Spa Logic’s skincare and facial treatments. Their expert Estheticians will leave your skin glowing and refreshed from rejuvenating facials to dermaplanning and micro channeling skincare treatments.
  5. Bridal Experience: For brides-to-be, Spa Logic offers a dedicated bridal experience to ensure you look and feel your best on your special day. From pre-wedding skincare treatments to elegant hairstyling and makeup, their team will create a bridal look that exceeds your expectations.
  6. Massage and Body Treatments: Escape the stresses of everyday life with Spa Logic’s luxurious body massage and body scrub services. Unwind on the massage floor, where skilled therapists will soothe your body and soul, leaving you feeling relaxed and rejuvenated.
  7. Sauna and Spray Tan: Spa Logic provides a serene sauna experience, allowing you to detoxify and rejuvenate your body in a peaceful setting. Additionally, their spray tan service offers a safe and natural-looking way to achieve a sun-kissed glow without harmful UV exposure.
Discover the Best Spa in DC at Spa Logic: A Haven for Beauty and Relaxation

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A Commitment to Excellence

At Spa Logic, Kathy Luu and her team believe in continuous education and staying updated with the latest trends and techniques in the industry. The salon’s professionals regularly attend classes, workshops, and trade shows to enhance their skills and deliver cutting-edge services. Their partnership with renowned brands like L’Oréal Professional, Living Proof, Ouidad, and Deva Curl ensures that only the best products are used for your treatments.

A Personal Touch and Lasting Impressions

Kathy Luu’s warm and welcoming personality shines through in every interaction at Spa Logic. Her genuine passion for hair and beauty and her extensive knowledge allow her to provide expert advice tailored to each client’s unique needs. Whether you’re seeking a new hairstyle, skincare consultation, or a relaxing massage, Kathy and her team will go above and beyond to ensure your experience at Spa Logic is exceptional.

Experience Spa Logic: Book Your Appointment Today!

Ready to treat yourself to the best spa experience in DC? Visit Spa Logic’s official website to explore their services and book your appointment. Indulge in the luxurious treatments and personalized care their team of professionals offers. Step into a world of beauty, relaxation, and rejuvenation at Spa Logic, where every detail is designed to enhance your well-being and leave you feeling truly pampered.

Visit Spa Logic’s official website to book your appointment and embark on a journey of relaxation and self-care today.

Celebrating Black-Owned Excellence: The UPS Store in Manhattan

NY Weekly Staff on June 27, 2023

Orchard Street in Manhattan is home to a remarkable company run by people of African descent and deserving of the praise and encouragement of the local community. Meet Jose and his wife, who proudly run a franchise of The UPS Store in New York. This citywide firm, a black and family-owned business, is committed to catering to the various requirements of both private persons and commercial enterprises. Even though they only own one franchise, their story exemplifies tenacity, an entrepreneurial spirit, and the very nature of enterprises that people of color own.

The UPS Store has gained a reputation as a recognized name in the industry thanks to the trustworthy nature of its shipping and printing services. This reputation is well-deserved. Even though the UPS name is associated with many sites around the country, it is essential to emphasize how important it is to support a black-owned business in our local neighborhood. 

The Orchard Street franchise, which can be found at 118A Orchard Street, New York, New York 10002, United States, provides a wide variety of critical services to valid business addresses for small businesses with their P.O. Box that can be customized to meet the specific needs of people as well as corporations. The UPS Store can provide you with reliable shipping services, professional notary services, and a secure and handy post office box for your mail if you are looking for any of these things. 

Shipping Services in New York are among the most critical services that The UPS Store offers its customers. They promise to deliver your items promptly while maintaining a high level of security by relying on their substantial industry expertise and dependable distribution network. You can have complete confidence that The UPS Store in Manhattan will handle all of your shipping needs with the highest care and expertise, regardless of whether you are fulfilling online shopping, delivering a gift to a loved one, or mailing crucial papers. Notary services in New York is another valuable service that can be obtained from The UPS Store. 

For people and organizations requiring document authentication, having a competent notary public on-site can be tremendously convenient. Their certified notary professionals can assist you in navigating the authentication procedure smoothly and quickly. This assistance includes assisting you with legal documents, contracts, and affidavits.

In addition, the P.O. Box services in New York offered by The UPS Store make it possible for small businesses to have a proper address for their operations. Because it increases professionalism while also protecting one’s privacy, having a dedicated mailing address is an excellent choice for sole proprietors, freelancers, and owners of small businesses. You can properly manage your communication and maintain efficient correspondence if renting a post office box from The UPS Store. This will allow you to keep your company and personal mail separate. 

While we recognize and celebrate the successes of companies that black people own, it is essential to comprehend the relevance of providing support to these companies. Black business owners confront a distinct set of challenges and roadblocks, and we can contribute to their development and success by supporting the places they own and operate. In addition, providing support to black-owned businesses in the community helps cultivate economic empowerment within our communities, promoting diversity and equality. 

Not only will you take advantage of The UPS Store in Manhattan‘s superior shipping, notary, and post office box services, but you’ll also be contributing to the betterment of your local community by doing so. Jose and his wife’s passion for their franchise is a brilliant illustration of the entrepreneurial spirit that drives the growth of black-owned businesses. Visit The UPS Store located at 118A Orchard Street, New York, New York 10002, United States, and discover the excellent quality of the services they provide. 

Their unwavering dedication to professionalism and support for the community will become clear throughout each engagement. Let’s pull together as a community to lift up and support black-owned businesses like The UPS Store, which is one of those businesses. You can now receive the high-quality help you seek while simultaneously contributing positively to the growth and vitality of our diversified entrepreneurial landscape by selecting their services. 

Let us celebrate the successes of black-owned businesses and support one of our own!

Find t UPS Store in Manhattan on Google Maps at https://www.google.com/maps/place/The+UPS+Store/@40.7193535,-74.0078634,15z/data=!.3m1!4b1!4m6!3 

Lakras: Breaking Boundaries of Independent Colombian Design and Art Abroad

NY Weekly Staff on June 27, 2023

In a groundbreaking display of Colombian design and artistry, Lakras, the independent brand based between NYC/Colombia and the UK, is shattering preconceived limits and capturing the attention of audiences worldwide. Recently, Lakras became the first Colombian brand to showcase its collection at Scotland’s prestigious DON’T WALK show, a runway that once mesmerized Prince William during the appearance of Duchess of Cambridge, Kate Middleton. Additionally, the brand is also launching its official website, further expanding its reach and allowing enthusiasts to explore their unique creations online. 

Exploring the Fusion of Fashion, Art, and Performance: 

Lakras transcends traditional boundaries by seamlessly blending fashion, art, and performance. This marks their second foray into the international fashion medium, following their stunning debut at New York Fashion Week last September. Now, with their bold statement “Don’t Believe in Safe Spaces, Become Your Own Witchcraft,” Lakras has captured the essence of individuality and creative expression. The photos of the castle were taken with people that Alek (@alekaicedo), the founder of Lakras, met on the street and with her own performative presence. We assume a personal and theatrical approach, where people become our canvas, and where fashion becomes the means through which we tell a story. 

“The Haunted Castle” Collection: Where Medieval Fantasy Meets Colombian Design: 

Lakras’ FW23 collection unfolds like a mesmerizing fairy tale from the rural Scottish countryside. Drawing inspiration from medieval times, mythologies, and fantasy, this captivating collection challenges preconceived standards and celebrates individual expression. With 860 guests in attendance, the all-female team of directors, musicians, and artists turned the event into an unforgettable experience. Previous runway shows by St Andrews University Fashion Show have featured renowned fashion houses like Raf Simons and Coco Chanel.  

An Enchanting Collaboration of Latin American Designers: 

Lakras thrives on collective creativity, bringing together 11 talented designers—Julicore, Mariposo, Laura Garrido, Namz Anil, Valentina Anzola, Katya, Travieso, Pelitoz Locoz, Daniela Gonzales, Tercer mundo, and Fi Isidore. Each designer’s work is infused with Scottish culture, blending past patterns with a gothic aesthetic, resulting in a collection that captivates and mesmerizes. 

An Aesthetic Journey into Fear, Mystery, and the Unknown: 

Lakras’ “Haunted Castle” collection delves into the depths of human primal fears, using playful colors and imaginative designs to evoke emotions and challenge perceptions. The collection’s visual composition paints a melancholic scene, reminiscent of gray clouds and the haunting beauty of the unknown. Alek Lakras, the founder, describes the feeling of arriving alone in Scotland with a giant suitcase as both beautiful and terrifying—a sentiment reflected in the collection’s essence.  

“This collection was full of demands, not only at the aesthetic level of what is assumed to be the duty of Colombian design, but also of the role of women in the industry and in history. Lakras is a self-managed project that has all the potential to represent the different spectrums of art in the country”, says Mar Arango (@marbourdette), Creative Director of Lakras. 

Lakras: Breaking Boundaries of Independent Colombian Design and Art Abroad

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Craft Disciplines and Characters: 

Within this mesmerizing collection, various craft disciplines shine through. “The Scarecrow,” inspired by “The Wizard of Oz” movie, showcases the intricate art of the Sheep Felted process, connecting Colombia and Scotland. Meanwhile, “The Punki Witchard,” with a big blue hat and spiral hair, mesmerizes with hypnotic artistry from La Vega, Colombia. The collection also features “The Circus Courtesan,” a stunning creation crafted through screen printing and draping techniques by a Russian artist based in Tenjo, Colombia.  

Unveiling a World of Spectral Characters: 

The collection introduces a cast of intriguing characters, such as the enigmatic “Ghost Empress,” brought to life through intricate handmade knitting, symbolizing arcane number three of the tarot and the wonders of the Milky. 

“Business Bicho” made in collaboration with a Mexican artist who works with airbrushes. The “Space Countess” who represented a change of state of consciousness  who was wearing a painted sublimated corset with these Ovni glasses. “The Fancy Hunter” looks like she is about to lead a war, she is wearing one of the garments which stole all the attention of the public: puffer jacket. 

All these characters were accompanied by luxurious sets of silver jewelry made with pre-Columbian techniques that makes everything feel like a futuristic vintage fantasy. 

Go and see all the LAKRAS new collection: 

www.lakras.co 

Instagram: @_lakras_  

XO Curls: Unleashing the Power of Curly Hair with Innovative Care and Styling Solutions

NY Weekly Staff on June 27, 2023

XO Curls, founded by Tanya Eldred Bhat, strives to revolutionize how people care for and style their curly hair. Born out of personal experiences and a deep understanding of customer behaviour and insights, Tanya recognized the lack of awareness and support for curly hair in India and beyond. As a Liberal Arts graduate with a decade-long career in Marketing and Advertising, Tanya brings a unique blend of knowledge and passion to the brand. 

Driven by the vision of helping people with curly hair have a good hair day every day, XO Curls offers a comprehensive range of products and accessories designed for wavy and curly hair types. The flagship XO Curls Detangling Comb has gained popularity among 15,000+ customers. Established as #TheCurlyHairExpert in India, XO Curls has garnered appreciation in the US too. Available on US Amazon, the brand plans to expand its presence across various e-commerce platforms and offline stores, ensuring wider accessibility. The brand’s commitment to providing exceptional hair care solutions empowers individuals globally, allowing them to embrace their natural curls confidently.  

XO Curls Empowering Individuals to Embrace Their Natural Curls 

Unlike other brands, XO Curls goes beyond offering hair products alone. With a holistic approach, XO Curls provides a range of accessories that complement its products, enabling customers to maximize the benefits of their hair. This comprehensive approach sets XO Curls apart as a brand that truly understands the unique needs of wavy and curly hair. 

XO Curls’ commitment to quality is evident in the choice of ingredients and manufacturing processes. The brand prides itself on using high-quality ingredients with natural origins that gently nourish hair. For instance, the shampoo contains a coconut-based surfactant (SLSA) instead of harsh commercial alternatives, ensuring long-term results without side effects. The brand’s dedication to natural and healthier alternatives resonates with customers seeking safe and effective haircare solutions. 

The brand’s vision extends beyond providing products; it aims to create a community where curly-haired individuals feel empowered and supported. Through XO Curls, Tanya Bhat is making a significant impact in the curly haircare industry, helping people love the hair they were born with. 

Commitment to Sustainability and Empowerment: XO Curls’ Social and Environmental Responsibility 

XO Curls understands the importance of social and environmental responsibility and is deeply committed to sustainable practices. The brand actively promotes eco-friendly initiatives to minimize its carbon footprint and contribute to a greener future. It embraces minimal packaging, reducing waste and promoting responsible consumption. 

In addition, XO Curls takes a stand against animal cruelty by being a vegan brand that does not test its products on animals. Customers can feel confident that their haircare routine aligns with their values and ethical beliefs by choosing XO Curls. 

Moreover, the brand aims to empower individuals through its women-first partner approach, supporting women’s entrepreneurship and fostering opportunities for growth and success. The brand believes in fair pricing and ensures that vendors are fairly and timely paid, promoting equitable business practices. 

With XO Curls, customers not only get high-quality hair products but also have the opportunity to contribute to a more sustainable and empowered world. 

Conclusion 

XO Curls is revolutionizing the curly haircare industry with its holistic approach, quality products, and commitment to sustainability, empowerment, and social responsibility. It empowers individuals to embrace their natural curls confidently while positively impacting the environment and society. 

Aayushi Maniar: Redefining Fashion with Artistry, Innovation, and Sustainability

NY Weekly Staff on June 27, 2023

Founder’s Journey and Vision 

Aayushi Maniar, the creative force behind the eponymous label, embarked on a transformative journey rooted in a profound love for fashion. Armed with a degree in Fashion Design from Mod’Art, Mumbai, and a diploma in Fashion Styling from Istituti Callegari Milano, Mumbai, Aayushi’s passion and expertise have propelled her towards unparalleled success. Her illustrious career as a fashion designer has been marked by exceptional achievements, including collaborations with esteemed stylists and the privilege of styling renowned Bollywood celebrities. 

Driven by a vision to redefine luxury and comfort, Aayushi embarked on her entrepreneurial voyage in 2016, establishing Aayushi Maniar as a distinctive brand in the fashion industry. With a keen eye for detail and a penchant for innovation, Aayushi infuses her designs with a contemporary aesthetic, seamlessly blending traditional elements with a modern, refreshing twist. Her exquisite creations range from captivating cape tops to pre-draped sarees, opulent lehengas, and regal anarkalis, embodying the epitome of elegance and sophistication.  

Unique Brand Identity and Approach 

Aayushi Maniar is synonymous with unparalleled artistry and craftsmanship, offering discerning customers a transformative fashion experience. What sets the brand apart is its unwavering commitment to exclusive floral prints, meticulously handcrafted and conceptualized by Aayushi. Each design tells a story, capturing the essence of nature’s beauty in a harmonious fusion of colour, texture, and pattern. 

With a remarkable presence locally and internationally, Aayushi Maniar has garnered a loyal clientele seeking ensembles that epitomize grace and charm for wedding festivities and other special occasions. The brand’s creations resonate with individuals who appreciate the perfect blend of traditional charm and contemporary flair. By intertwining heritage with a fresh perspective, Aayushi Maniar caters to the sartorial desires of modern women, captivating the hearts of new-age brides and their entourages. 

Commitment to Sustainability and Ethical Practices 

Aayushi Maniar embraces a profound responsibility towards sustainability and ethical practices, ensuring that each creation leaves an indelible mark on the world without compromising environmental integrity. The brand actively converts fabric wastage into utilitarian products, minimizing its ecological footprint and contributing to a circular economy. The repurposed fabric is transformed into exquisite utility pouches, housing the brand’s in-house fashion jewellery. 

Beyond environmental consciousness, Aayushi Maniar upholds the values of fair trade and ethical manufacturing processes. The brand believes in promoting the welfare of artisans and ensuring their dignified livelihoods. By adhering to stringent social and ethical standards, Aayushi Maniar paves the way for a more sustainable and compassionate future for the fashion industry. 

Through its founder’s unwavering dedication, distinctive brand identity, and commitment to sustainability, Aayushi Maniar stands as a beacon of timeless elegance and conscious luxury. With every creation, the label invites individuals to embrace their innate grace and express their individuality, embodying the true essence of refined fashion. 

Conclusion  

Aayushi Maniar has emerged as a visionary force in the fashion industry, blending artistry, innovation, and a deep-rooted commitment to sustainability. With her distinctive designs and impeccable craftsmanship, Aayushi has redefined luxury, capturing the hearts of discerning clients worldwide. Aayushi Maniar is not just a fashion label but an embodiment of elegance, sophistication, and conscious luxury. 

Griffin Kapelus: Making a Difference Through Faith, Family, and Services

NY Weekly Staff on June 27, 2023

Griffin Kapelus is not your average college student. While many young adults spend their free time focused on personal interests and socializing, Griffin dedicates his extracurricular activities to helping the homeless and combatting food insecurity in his community. His passion for social issues and commitment to making a difference have been shaped by his upbringing, personal experiences, and the inspiring individuals who have influenced his thinking. 

Nurturing a Social Conscience: Early Influences and Academic Exploration 

Growing up on the Upper West Side of Manhattan, Griffin was born into fortunate circumstances. However, his parents instilled in him and his sisters the importance of recognizing their privilege and remaining grounded. Griffin’s mother, who worked at the Goddard Riverside Community Center, played a significant role in shaping his perspective. He spent afternoons in his mother’s office, observing the inner workings of a nonprofit community center and witnessing the impact of social work firsthand. 

During his high school years, Griffin’s academic interests began to take shape, thanks to the guidance of his dedicated teachers. His history teacher, in particular, fostered his interest in global studies, politics, and urban issues. These formative experiences led Griffin to pursue further education and exploration of social issues. 

Griffin started taking classes part-time at Hunter College, where he deepened his understanding of social issues. A geography course on race and ethnicity in the United States solidified his interest in academic exploration. However, he also felt a strong desire to contribute directly to addressing the issues he was studying. 

The arrival of the COVID-19 pandemic further reinforced Griffin’s commitment to helping others. He began volunteering at the West Side Campaign Against Hunger, a food pantry in New York City. This experience allowed him to interact with individuals facing food insecurity and witness the impact of the pandemic on vulnerable communities. 

In the summer of 2021, Griffin moved to Burlington, Vermont, to attend the University of Vermont. There, he continued his volunteer work by joining Feeding Chittenden, an organization dedicated to tackling food insecurity in Chittenden County. Additionally, Griffin took on a job at a homeless shelter, where he had the opportunity to engage with the homeless population in a more significant way. This firsthand experience provided him with a deeper understanding of the challenges faced by those experiencing homelessness. 

Strategies for Productivity and Inspiration 

Balancing the demands of college, work, and volunteer commitments can be challenging, but Griffin has developed effective strategies. He prioritizes activities that bring him joy, such as spending time with friends, working out, and volunteering. By incorporating these activities into his schedule, he ensures that he is not sacrificing his well-being and happiness while managing his responsibilities. 

When starting a new project, Griffin takes a practical approach. He opens a blank document and starts putting ideas down, even if they eventually get discarded. This helps him overcome the anxiety of a blank page and find a starting point. 

Effective decision-making is crucial in Griffin’s role at the homeless shelter. Quick thinking and adaptability are key when addressing the immediate needs of residents. Griffin understands the importance of reacting promptly to manage the challenges that arise in a dynamic environment. 

To manage the stress of incomplete tasks, Griffin compartmentalizes his work and focuses on the things that matter most to him. By making time for activities that bring him relaxation and joy, he can decompress and approach pending projects with a clearer mind. 

In addition to his own experiences, Griffin draws inspiration from a variety of sources. Athlete activists like Marcus Rashford, who uses his platform to promote social justice and address issues such as child hunger, inspire Griffin’s commitment to social activism. He also finds influence in diverse sources, such as literature, news outlets like The New York Times, television shows, and music. 

A Legacy of Service and Activism 

Griffin’s dedication to making a positive impact extends beyond his own actions. He comes from a family with a long history of community involvement and activism. His grandparents on both sides were deeply engaged in volunteer work and political activism, fighting for social justice and equality. 

On his father’s side, Griffin’s grandfather, Milton Kapelus, was an advertising executive and an active supporter of the Progressive Party, an organization opposed to the apartheid policies in South Africa. Milton and his wife, Denyse Levitt, were deeply involved in their community, dedicating their time to political campaigns and charitable organizations. 

On his mother’s side, Griffin’s great-grandparents, Joseph and Lillian Levitt, were immigrants who embraced their new home in the United States and were committed to giving back to their community. Joseph worked as a carpenter, and Lillian focused on raising their family and participating in community activities. They instilled in their children and grandchildren the values of hard work, compassion, and service. 

Through his family’s legacy of activism and volunteerism, Griffin Kapelus learned the importance of making a positive impact on society. He witnessed the dedication and passion his family members had for causes they believed in, which inspired him to follow in their footsteps. 

Griffin’s Insights on Homelessness and Advice for Helping Others 

Griffin’s experiences and interactions with individuals facing homelessness have challenged common misconceptions about homelessness. One of the most prevalent misunderstandings is the belief that homelessness is a consistent state. However, the reality is that the majority of the homeless community experiences homelessness as a temporary situation. Many factors, such as job loss, mental health issues, or escaping abusive situations, can contribute to homelessness. It is a cyclical situation where individuals may find temporary shelter on certain days, weeks, or months. 

Griffin believes it is important for others interested in helping the homeless to gain firsthand experience and get involved in meaningful ways. He advises starting by “getting your feet wet” and gradually immersing oneself in volunteer work or social work. It is essential to be mentally prepared for the challenges and complexities that come with addressing social issues. Griffin acknowledges that the field of social work is not always glamorous, but the rewarding moments and the ability to make a difference outweigh the difficulties. 

Navigating Challenges and Finding Balance 

In Griffin’s view, effective decision-making is crucial, particularly in his role at the homeless shelter. He often faces split-second decisions when dealing with emotionally escalated residents. Being able to respond quickly and appropriately requires empathy, understanding, and the ability to draw from past experiences. Griffin Kapelus emphasizes the importance of being adaptable and compassionate in order to navigate the challenges that arise in a dynamic environment. 

Managing the stress of incomplete tasks is something Griffin Kapelus has learned to handle through compartmentalization. He understands the significance of setting boundaries and taking time for self-care. By prioritizing activities that bring him joy and relaxation, he can recharge and approach pending projects with a refreshed mindset. 

Griffin’s journey of faith, family, and service serves as an inspiration to others who aspire to make a positive impact on their communities. His story highlights the significance of recognizing privilege, staying grounded, and actively engaging in social issues. Griffin’s experiences have shaped his understanding of social justice and his commitment to working toward lasting change. 

Griffin Kapelus exemplifies the power of an individual to create meaningful change in the world. From his upbringing and family influences to his personal experiences and volunteer work, he has cultivated a deep sense of social responsibility and a drive to address issues of homelessness and food insecurity. Griffin’s story serves as a reminder that each of us has the potential to contribute to positive change and that faith, family, and a strong sense of purpose can be powerful catalysts for making a difference in the lives of others. 

 

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