Uncovering the Secret Behind Richard Rierson and Dose of Leadership’s Success

NY Weekly Staff on March 22, 2023

Ever wondered what it takes to be a successful leader in business? 

Richard Rierson and his podcast, Dose of Leadership, are living proof that dedication, passion, and perseverance can lead to success. Richard Rierson is an ex-Navy pilot turned leadership expert, and Dose of Leadership is his podcast that features interviews with some of the most successful leaders in various industries.

Take a look at their story and learn more about how this incredible entrepreneur found success.

Understand the Richard Rierson Brand.

Richard Rierson and the Dose of Leadership brand have been a source of inspiration and motivation around the world since it first started. From print books to live events, Rierson has made sure his admirable values and teachings are spread far and wide. 

His leadership discussions are one of a kind, featuring insights from various leaders around the world, as well as unique stories and exercises on the art of leadership. 

Over the years, Rierson’s strong message has made an impact on thousands of people.

Early Life and Military Career

Richard Rierson was born and raised in Wichita, Kansas. He studied Computer Science at Wichita State University and graduated in 1991. After that, he trained for Officer Candidate School for 6 months. At Infantry School, he learned about leadership, morals, mental toughness, and physical fitness, all of which are required for an Officer in the US Marine Corps.

Richard attended flight school in 1993. Since then, he has flown more than 10,500 hours as a Captain/Aircraft Commander in various types of aircraft in both military and commercial settings. He served as an Officer in the US Marine Corps for ten years and then served part-time with the Kansas Air National Guard and Air Force Reserve for another ten years.

Applying Leadership to the Corporate World

Richard Rierson climbed the corporate ladder to become a Vice President after starting his management career in various companies. He oversaw 50 hotels and more than 250 employees in his role, directing both the area manager and special operation staff. Wichita Business Journal’s annual 40-Under-40 award recognized his work in 2007.

Richard’s leadership advice was shared in public speaking engagements with his staff, inspiring his colleagues to recommend him to a larger audience. This led to the realization of a leadership gap that he could fill using his knowledge of leadership gained from years of military service. Richard applied this knowledge to any industry.

Dose of Leadership podcast

Back in 2012, Richard had a great idea. He wanted to interview some of the leaders he looked up to. So, he sent an email to 75 people he had met at speaking engagements. He only got three responses. But that was enough for him to start something new.

And so, “Dose of Leadership” was born. Richard’s curiosity about leadership made for some really compelling interviews. He managed to get high-quality leaders and personalities to talk to him. People like Steve Forbes, Barbara Corcoran from Shark Tank, Fred Smith, the CEO of FedEx, Bill Cowher, coach of the Pittsburgh Steelers, and even Matthew McConaughey.

His podcast quickly gained popularity. It was named one of the top 10 business podcasts by Fortune, Business Insider, and INC Magazine. Richard’s hard work and persistence had paid off. He had managed to create something special that people really enjoyed. But Richard didn’t stop there. He continued to work hard, bringing on more and more guests to interview. Each episode was filled with insightful conversations and lessons on leadership. It wasn’t long before “Dose of Leadership” became one of the most popular business podcasts out there.

Richard Rierson

What the Future Holds

Richard Rierson resides in Wichita, Kansas and invests full-time in real estate. As part of his philanthropic and outreach initiatives, he enjoys spending time with family, traveling, playing golf and reading during his spare moments. Richard’s passion for leadership and service drives him to seek out ways to better his community, leaving a lasting impression on those in Wichita. He strives to make a difference and enrich the lives of those around him. 

Richard believes everyone has the capacity to effect positive change in their community by contributing positively. His unfailing commitment to serving and helping others has earned him respect and admiration in his community. 

His example of leadership and service sets an inspiring example for how one person can make a positive difference for those around them, serving as motivation for future generations to strive towards similar accomplishments. 

New York LGBT activist Elton Ilirjani walks four runway shows as the first genderless model at Seoul Fashion Week

NY Weekly Staff on March 22, 2023

Image commercially licensed from Unsplash

New York LGBT activist and model Elton Ilirjani made history at Seoul Fashion Week 2023 as the first genderless model to walk for the event. 

This momentous occasion marks a significant step forward for the fashion industry, which has been working to become more inclusive of diverse identities.

Elton walked four runway shows during the illustrious Seoul Fashion Week, including the MMAM runway show on March 15, the Seokwoon Yon runway show on March 16, the Greedilous show on March 17 and the Maison Nica show on March 19.

The world-renowned model dazzled audiences with his draped ensemble, which featured ruffled textiles and bold silhouettes reminiscent of traditional tailoring, but with a modern take.

The daring ensemble is Elton’s masterstroke of creativity, an echoing of the model’s vision of a diverse fashion scene that celebrates individuality. “In today’s world, a model is not just a model, but also a role model who can have their voice be heard,” said model and LGBT activist, Elton Ilirjani. “These brands are inclusive for all genders. They have a special place for genderless models, which is so touching.”

The MMAM show on March 15 was met with great acclaim, starting with Elton Ilirjani opening the show wearing black clean-cut trench coats, pantsuits and dresses combined with bespoke cuts that introduce elements of retro sportswear. The style is a unique fusion of luxury and streetwear, an aesthetic that the iconic model is known for.

“I’m not just walking for myself, but for an entire movement of genderless people who deserve to be seen and heard,” said Ilirjani.

During The Greedilous show, Elton sported a playful blue two-piece set with white accents, accompanied by a voluminous blond wig and eclectic orange cosmetics to complete the cheerful look. 

“I am so honored to walk Seoul Fashion Week,” said Ilirjani. “South Korean fashion designers are the future of fashion. Seoul is an up-and-coming fashion capital, and I’m happy to be part of it.”

As an LGBTQ+ activist, Ilirjani stated that walking for these brands, which are inclusive of all genders, including genderless models, is touching and represents everyone. 

Ilirjani believes that the fashion industry is rapidly changing, and genderless modeling is the future of modeling. Their style, interviews, and runway shows have been featured in various fashion magazines, including Forbes, V Magazine, and Women’s Wear Daily. 

In addition to their work as a model, Ilirjani is also the founder of the Dignity Global Foundation, a non-profit organization focused on the protection of human and civil rights for women and the LGBTQIIA+ community in the country and around the world.

As Ilirjani notes, models are not just models, but also role models, and their voice can be heard. Ilirjani’s fashion sense and eccentric personality make him a standout in the New York City fashion scene, and his work as a model and activist is a testament to their dedication to equality, human rights, and fairness for all LGBTQ+ individuals in America and the world. As fans look on with excitement for the fashion influencer’s next move, it’s no wonder that what Elton has next in store is bound to surprise audiences.

Connect with Elton Ilirjani

https://www.instagram.com/eilirjani/ 

https://theheadhunter.com/ 

http://dignity.global/ 

Bill Moore is Putting Humor and Wit in the Legal Industry through Non-Equity Partner

NY Weekly Staff on March 22, 2023

As Taylor Swift said in her song “Welcome to New York,”…”Everybody here wanted somethin’ more, searchin’ for a sound we hadn’t heard before.” Bill Moore knew his industry could use something “Moore”- A “sound they hadn’t heard before.”

Non-Equity Partner has been making waves in the legal world and beyond since its inception. What started as a simple Instagram meme account has now grown into a full-fledged brand that has transcended the boundaries of the legal profession. The brainchild of the enigmatic Bill Moore, Non-Equity Partner has become a source of entertainment and inspiration for people of all walks of life. Its appeal lies in its ability to find humor in the otherwise serious world of law, and in its ability to connect with a new generation of young lawyers and white-collar professionals who are looking for a fresh take on the legal profession.

Bill Moore’s approach to creating and growing the Non-Equity Partner brand has been nothing short of genius. He recognized that there was a gap in the market for a legal brand that was approachable, humorous, and relatable, and he set out to fill that gap. By targeting the newest generation of young lawyers and white-collar professionals, he was able to tap into a market that was hungry for something new and fresh. And with his keen understanding of social media and influencer marketing, he was able to build a following of more than 160,000 loyal fans in just a few short years.

But what sets Non-Equity Partner apart from other legal brands is its ability to humanize the legal profession. Bill Moore knew that there was more to lawyers than just the stereotypical, stiff image that most people have in their minds. He knew that lawyers were real people with real personalities, and he wanted to showcase that side of the legal profession to the world. Through his witty memes and clever captions, he has been able to do just that, and in the process, he has made the legal profession more accessible and relatable to people from all walks of life.

Bill MooreBill’s humor and wit have also allowed him to take on more serious topics, such as diversity and inclusion in the legal profession. He has used his platform to bring attention to the lack of diversity and representation in the industry and has called for more action to be taken. This has earned him a great deal of respect and admiration among his followers, who appreciate his willingness to tackle these important issues head-on. Moore says of his success, “I like to think that Non-Equity Partner is truly making a difference in the industry by providing some much-needed transparency and a few laughs along the way,” said Bill. “By giving a common voice to our shared experiences, I hope that aspiring attorneys would be inspired and empowered to take more agency over their careers and add some life into a decaying industry.” 

Non-Equity Partner has become more than just a platform for humor and satire. It has become a place where young lawyers can come together to share their experiences, connect with each other, and find support. It has created a sense of community that was previously lacking in the legal industry and has provided a much-needed voice to those who have often felt unheard. Bill Moore’s Non-Equity Partner has been a game-changer in the legal industry. By using humor and wit, he has created a brand that has resonated with young lawyers and white-collar professionals alike. 

He has expanded his reach beyond just social media by collaborating with well-known law firms and organizations, and has even tackled important issues such as diversity and inclusion. Most importantly, Non-Equity Partner has created a sense of community among young lawyers and has provided them with a platform to share their experiences and connect with their peers. If anything, Bill has successfully redefined how people view lawyers in general. Quite often, they are viewed as stern and serious individuals without a funny bone in their bodies. But Bill has proven that it is possible to be an effective and well-respected law practitioner and still be the funniest guy on social media. Quite obviously, people are drawn to his sarcasm and wit altogether, attributes that are rarely together for a lot of practicing lawyers nowadays.

 

Bill’s approach has been undeniably effective as Non-Equity Partner has been a guaranteed crowd drawer. It only goes to show that consumers respond to strategies they can easily relate to, especially when it concerns law practice. Non-Equity Partner is dubbed as the modern-day “Dilbert,” a comic strip created by Scott Adams that was first published on April 16, 1989. Dilbert is known for its office humor about a white-collar, micro-managed office featuring Dilbert as the lead character. Bill is much like Dilbert, and there is nothing quite like his humor on Instagram.

Connect with Bill Moore

https://nonequitypartner.com/

https://www.instagram.com/nonequitypartner

https://twitter.com/nonequitypartnr?lang=en

https://www.linkedin.com/company/nonequitypartner/

Powerhouse Jeanet Wade Talks About Her Bestselling Book ‘The Human Team: So, You Created A Team But People Showed Up!’

NY Weekly Staff on March 22, 2023

Jeanet Wade is an Expert EOS Implementer, the founder of Business Alchemist, and the best-selling author of The Human Team: So, You Created A Team But People Showed Up! Her coaching framework allows leadership teams to simplify complex problems and drive bottom-line results. Jeanet has over 25 years of leadership experience, which fuels her passion for helping entrepreneurs maximize the growth and effectiveness of their businesses.

Jeanet’s facilitating, teaching, and coaching style has made her a prominent EOS Implementer and one of the Top 100 People to Know to Succeed in Business by St. Louis Small Business Monthly. She resides in Missouri with her business partner and husband, Marshall Wade.

How did you come up with the title for your book The Human Team: So, You Created a Team But People Showed Up?

It started out with the frustration that managers have when people “show up” on their team. Many leaders and managers don’t know how to handle “humanness.” That was the working title in my head, the “but people showed up” line. That became the subtitle. The Human Team came out of my belief that we create healthy business growth and healthy teams the same way; by seeing the people on our teams as human and “activating” their human potential.

How do you find your passion?

I find my passion in making things better for others, especially when I’ve been in their shoes. I always think, “There has to be a way that is better for humans and businesses.” So when I was frustrated by not being able to achieve my own potential in toxic workplaces, I became driven to solve this so that we have healthier workplaces for all. 

What is one of the key motivators that you feel drive employee morale in today’s work environment?

I believe that all six of the human needs I’ve identified are factors in motivation and morale. But the one I would say is the key motivator is Consideration. When we feel considered for our value as a human, and we are treated with consideration and appreciation, we are naturally motivated to strive and contribute.

What was your biggest challenge in writing your first book, and how did you overcome that challenge?

I had an ongoing mental dialogue about whether or not my work was valuable enough to warrant a book and if another book was really needed in the world. I only wanted to do it if it would be valuable. When I ran it by a few trusted colleagues, I knew I had to do it. I also believed that it would be most valuable if it was simple, accessible, and easy to understand and apply. I think complexity is easy; simplicity is hard. I was driven to simplify, and the book was the outcome.

Now that the first book is out and doing well, is there another book in the works in 2023 or what, in general, is the next step for you and your business in 2023?

I’ve been creating a series of eBooks as companions to The Human Team. These are focused on responding to current business challenges and trends and are meant to augment the broader focus of the book. The first one, How to Maximize Your Company’s Greatest Asset, is available to download here, and the second, written in collaboration with the Charter Certified Human Team Activators, will be released in January 2023. I’m continuing to speak to audiences about The Six Facets of Human Needs™, and of course, my core commitment will always be working with teams to create healthy teams and growing businesses. 

In-House vs. Hiring an Agency: Making the Right Choice to Manage PPC Campaigns

NY Weekly Staff on March 22, 2023

Embarking on the quest for a triumphant pay-per-click (PPC) campaign leaves businesses pondering the most suitable strategy: should they cultivate their in-house expertise or partner with a specialized agency? Contemplating this significant decision requires a thorough evaluation of the available options to reap the most benefits, particularly when it comes to maximizing return on investment. Developing an in-house team can provide a stronger grasp of the brand’s message, offer swift response times, and ensure seamless communication. Investing in a comprehensive and results-driven PPC campaign requires a delicate balance between in-house efforts and external assistance. While managing such a campaign internally can allow for greater control, it also necessitates substantial investments in training, software, and team maintenance. 

Conversely, partnering with a proficient agency can yield the benefits of their extensive experience, cutting-edge tools, and dexterity in adapting to ever-evolving industry trends. However, this approach may entail potential trade-offs like limited direct control, possible communication obstacles, and the fact that the PPC agency will also be working on multiple clients’ campaigns concurrently. To achieve an engaging and effective PPC strategy, businesses should carefully assess their objectives, available resources, and priorities in order to make an informed decision that best aligns with their marketing goals.

Advantages of In-House Management

The main advantage of managing your PPC campaigns in-house is that you have complete control over the process. You can set up campaigns quickly and easily and make changes whenever necessary. This means you can respond quickly to any changes in the market or customer behavior. It also allows you to keep costs down as you don’t need to pay for external services.

In addition, having an in-house team gives you access to experienced professionals who understand your business inside out. They know exactly what needs to be done and how best to do it, which can help ensure your campaigns are successful.

Advantages of Hiring an Agency

Hiring an agency has several advantages over managing PPC campaigns in-house. Firstly, agencies have access to specialist tools and resources that may not be available internally. This can give them a better understanding of the market and allow them to create more effective campaigns.

Agencies also have experience working with multiple clients, meaning they’re well-placed to spot trends across different industries and apply this knowledge when creating campaigns for their businesses.

Furthermore, they often have access to larger budgets than those available internally, allowing them to create more ambitious campaigns that could potentially generate greater returns on investment (ROI). Finally, outsourcing your PPC management frees up time for other tasks within your organization – such as developing new products or services – while still ensuring your campaigns remain successful.

Making the Right Choice

So how do you decide whether in-house or agency management is right for you? Ultimately, it depends on several factors, including budget, expertise, and time constraints. If you have limited resources but still want high-quality results, then hiring an agency might be the best option, as they will be able to leverage their expertise and resources more effectively than if managed internally. On the other hand, if cost is a major factor, then managing PPC campaigns in-house may be more suitable as it will save money in the long run by avoiding expensive agency fees.

Final Thoughts

Ultimately though, whatever option you choose should depend on what works best for your business. Analyze your own needs, budget, and resources before making a decision – and don’t forget to regularly evaluate how effective the strategy is so you can make adjustments as needed. With the right approach, you should be able to develop an effective PPC campaign that delivers results.

Parkertazz – Livingstone Strong: The Young Artist Blending Fine Art and Fashion

NY Weekly Staff on March 22, 2023

Parkertazz-Livingstone Strong is a 19-year-old Australian/American fine art artist who has been drawing, painting, sculpting, and sewing since he was a child. He is the son of the renowned artist Sir Brett-Livingstone Strong, and has been immersed in the world of art since he was a little boy. His grandmother gifted him a sewing machine at the age of seven, and this began his journey into the world of textiles, soft sculptures, and fashion.

Parkertazz’s passion for art is exponential. He believes that art is the truest form of expression, and he has drawn inspiration from great artists such as Michelangelo and his father’s best friend, Michael Jackson. Parkertazz has also had the opportunity to learn from many of his father’s colleagues, and he considers his father to be one of the greatest living artists.

While Parkertazz has worked with a variety of mediums over the years, including painting, drawing, and sculpture, he has turned his attention to fashion. He sees fashion as a new medium for his creations, and he has been using his skills in textiles and soft sculpture to create unique and striking garments. He has worked closely with manufacturers all over the world to explore new ways of combining fine art and fashion, and he is excited to share his creations with the world.

Parkertazz

Parkertazz’s debut collection is set to be released in stores worldwide and online at www.tazzsmind.com. The collection is a reflection of his passion and talent, and it promises to be a stunning showcase of his work. Parkertazz has been drafting samples, creating patterns, and experimenting with different mediums to create fine art-related garments. He has been thrilled to explore different ways of creating these garments, and he has worked with manufacturers in Europe, the Middle East, Asia, China, Indonesia, and many other countries to bring his vision to life.

Parkertazz

Strong aswell offers consultation to his exclusive clientele and is working with very big artists in the industries of fine art, fashion & music who have sought after his services. He has worked with numerous big-name artists who have sought out his services. He has a specialty in upscaling products and producing high-complexity garments with a wide range of variations. Parkertazz is passionate about pushing boundaries and is skilled in the forefront of production in the fashion industry

One of Parkertazz’s clients expressed admiration for his innovative approach to the fashion industry and his ability to create opportunities for everyone while bringing people together. The client said, “You’re the pioneer of now & the future, creating opportunities for everyone and bringing everyone together.” This statement underscores Parkertazz’s creative vision and his ability to bridge the gap between fine art and fashion.

Despite his young age, Parkertazz is already making a name for himself in the world of art and fashion. He has a strong artistic background and undeniable talent, and he is sure to continue to make waves in the industry. His debut collection is just the beginning of what is sure to be a long and successful career in the arts. To keep up with Parkertazz’s latest work, be sure to follow him on Instagram at @tazzsmind.

How Media Mostly’s Aggressive Approach Disrupted The Marketing Industry

NY Weekly Staff on March 22, 2023

Image Commercially Licensed From: Unsplash

 

Within the current climate of global digitalization, conglomerates from various industries are irresistibly drawn towards establishing high-quality lead generation for their companies with the aim of securing additional revenue streams.

Media Mostly understands that companies will spend a fortune to achieve market-leading conversion rates through the infinitely growing ‘cutting edge’ strategies to charge ahead of competitors. However, year after year, the market inflates with the ongoing epidemic of quality deterioration from the abundant service providers.

The market is being shaken in real-time through the precise and meticulous targeting of MM, who works with those who are passionate about what they do and where MM believes they can be transformed within the business space. Whether it’s ecommerce, info-product, SaaS, high-end luxury companies, royal families, international industry leaders, private members clubs, celebrities, and so on, Media Mostly is renowned for its comprehensive portfolio.

The upcoming need for automation has never been more apparent, with businesses scrambling to the next ‘big thing.’ The secret lies in the combination of multiple systems to scale each brand/individual properly. Take a minute to look at the digital presence of brands, promotional emails you are receiving or ads that Instagram, TikTok, and Facebook are presenting to you. How many of them actually work with you on a personal and individualized basis?

The greatest USP of MM is that to become one of their esteemed clients, you will need to go through a compatibility process where a Sales Advisor will provide guidance on whether they think joining forces would be beneficial for both the client and MM. Nowadays, gurus, with their ‘course secrets,’ sell the dream but fail to address that collaboration is needed from both parties, and tailored needs have to be met.

The company’s aim is to “create and complement marketing strategies for sustainable and continual contribution to company revenue and lead generation.” The company also aims to enable clientele access to media innovations by working with all the relevant stakeholders with the mission of “maximizing clientele’s revenue.”

We asked Media Mostly’s owner to close with a statement, and this was their final message:

“We are grateful for who we are, what we do, and how we do it. We are many, working as one across functions, across companies, and across the world. 

We are Media Mostly.”

How MyTower Combines Technology and Real Estate through IoB (Internet of Buildings)

NY Weekly Staff on March 22, 2023

Image Commercially Licensed From: Unsplash

 

To say that the real estate industry has come a long way is an understatement. From its traditional practices to app-driven processes, the surge of tech breakthroughs has played an integral role in its revolutionary transformation. 

Proptech is the industry’s de facto buzzword today. The emergence of new and state-of-the-art real estate solutions has streamlined and optimized various processes, whether it’s smart building technology, space management, or architecture. According to recent statistics, the highest value of proptech investment (over $24 billion) was seen in 2021. This indicates the growing importance of technology in the real estate industry. Proptech is not just a passing fad; it is a vital component of the industry’s future.

MyTower, an all-in-one, innovative platform for next-level property intelligence management, has been making waves in revolutionizing the real estate industry by leveraging IoB (Internet of Buildings). The convergence of technology and real estate through IoB is not just a collection of technological tools, but rather a revolutionary approach to building management. IoB connects buildings using automation and AI algorithms, transforming them from passive objects into active participants, which has the potential to enhance many aspects of our daily lives and work processes.

MyTower

Leveraging IoB for Facility and Personnel Management

MyTower offers a range of customizable solutions to cater to the needs of various real estate professionals. The platform offers comprehensive solutions for facility and personnel management, including a business intelligence (BI) platform that can anticipate needs, proactive and preventive maintenance, unified property dashboard, finance and lease management, employee and attendance supervision, suppliers and contractors management, and platform synergy.

One of the key features of MyTower is its ability to anticipate the needs of both people and places. Through its BI platform, the platform can analyze data and provide insights that can help property managers make informed decisions. This can range from predicting maintenance needs to identifying areas that require improvement, ultimately leading to a more efficient and effective management process.

Another important feature of MyTower is its proactive and preventive maintenance capabilities. By monitoring equipment and facilities in real-time, the platform can identify potential issues before they become major problems, leading to reduced downtime and cost savings.

The unified property dashboard is another valuable tool that MyTower offers, allowing property managers to access all property-related data in one place. This can include financial data, tenant information, maintenance history, and more, making it easier to manage properties efficiently and effectively. Finance and lease management are also made easier with the platform, as it offers a range of tools to help manage leases, track rent payments, and generate financial reports. This can help property managers stay on top of financial obligations and make informed decisions based on financial data. Employee and attendance supervision is another key feature of MyTower, which allows property managers to monitor employee activity and attendance, leading to a more streamlined and efficient workflow.

In addition to these features, MyTower also offers suppliers and contractors management tools, allowing property managers to manage and track vendor relationships, ensuring that services are delivered on time and within budget.

Finally, MyTower provides a platform synergy service, which enables seamless integration with other platforms and systems. This allows businesses to take advantage of the latest technologies and services, ensuring that they remain competitive and responsive to changing market needs.

The IoB revolution decreases cost while optimizing efficiency and functionality. Optimized resource utilization equally helps tenants and protects the environment. What’s more, it equips smart buildings for emergencies and non-resource situations, and can also trade and share resources with other property. 

The Story of the Tourist Who Started an American Business With No English

NY Weekly Staff on March 22, 2023

For many people around the world, life in America seems like total bliss. After all, the American Dream is known to many who wish to achieve that same prosperity and success that is continually being talked about, ever since the very foundation of the United States. Though it isn’t perfect, the U.S. is still full of economic opportunities, political freedom, and cultural diversity that is appealing to many people who wish to immigrate and make a life for themselves. 

However, upon their arrival to the States, many immigrants face the typical challenges of getting established in a foreign country. Learning English, the nuances of American culture, and where and how to live are all challenges that spook people into survival mode. That survival mode causes people to find their comfort zone and stay there, forgetting all of their dreams, goals, and aspirations they had when they first arrived in this glorious country of opportunity. 

But this wasn’t the case for the immigrant that we are spotlighting in this article, Lana Utnasunova. In fact, she wasn’t even an immigrant when she first came to America. She was a simple tourist who was visiting family when she saw the many opportunities this country had to offer. Our article tells the story of a tourist who came to the U.S., saw its many opportunities, and took advantage of them by starting her own prospering business. This is the story of Lana Utnasunova.

A Simple Tourist Turned Entrepreneur

A lot can be said about the U.S. government and economy, but one thing remains true and that’s the worldwide knowledge that this country is the place for entrepreneurs and those with fresh, new ideas. This is exactly what Lana saw as a mere guest, visiting her sister for the first time in the U.S. Her new surroundings seem to fit her perfectly as if the country was awaiting her arrival for a long time. So, what had been meant to be a temporary visit became a permanent living arrangement.

“Failure is Just A Stepping Stone to Success”

Like most of the American population, Lana quickly set out to find her first job, which brought her to the hospitality industry, working for a local hotel. In her new role, she had the chance to practice her English-speaking skills with her coworkers who were also immigrants. This gave her the confidence boost she needed to eventually step out on her own in search of her own path toward success.
Story of the TouristIt was during her career in hospitality that the idea of owning a business came to Lana. Her search for business ventures is perfectly depicted by a quote by the great George Bernard Shaw, who said, “the people who get on in this world are the people who get up and look for the circumstances they want, and if they can’t find them, make them.” 

Lana truly set off to create her own circumstances in which she could grow and prosper. Her business ventures are consistent with many twists and turns, successes, and failures. She started by opening a cleaning business that was initially hard to get off the ground and even harder to operate. Eventually, the cleaning business was shut down. 

But that didn’t stop Lana from fighting for her dreams and goals; she knew that with enough attempts, her dreams would eventually be a reality. With the help of social media, she then moved on to developing a jewelry business branded “Lana Moon”, selling one-of-a-kind earrings under the brand name. 

Moving closer to the beauty industry, Lana also ventured into selling eyelash extensions with her friend. The business had great potential, but Lana quickly realized that any business takes considerable effort and unwavering commitment from both partners. 

The Founding of Maison Beauty Boutique

After a third failed business attempt, many people would have given up and settled for a traditional day job where the risk of loss and failure is significantly lower. Being the entrepreneur that she is, Lana plowed forward. She spent little time dwelling on the business ideas that didn’t work out because the desire for financial freedom was greater than her fears. 

Lana’s inner circle of friends and acquaintances became filled with like-minded entrepreneurs by the time the eyelash business came to a close. It is from within this circle that a friend of hers approached her with an offer to buy his hair salon. Though this proposal took her aback, Lana accepted it with great enthusiasm and set off to open Maison Beauty Boutique, a beauty salon dedicated to providing the highest quality cosmetic services in New York. 

Maison Beauty Boutique: Where Beauty Services Meet Transformative Experiences

When patrons visit Maison Beauty Boutique, they get more than just a beauty service; they get a renewing, transformative experience. From the moment you walk through the door, you will be greeted by a team of friendly staff who will see to your every need. This boutique is complete with professional aestheticians and hair stylists who are some of the best in the city. Their team of specialists will ensure that every single client receives the results they desire. Maison Beauty Boutique provides beautiful, transformative results for each happy client who comes through the door. 

This beauty salon is continuing to gain a positive reputation within Brooklyn, gaining many new and repeat clients who continue to praise its many services for their quality and expertise. Whether you need a hair coloring treatment or an eyelash lift, Maison Beauty Boutique is the place to go for the following services: 

  • Haircut & color services 
  • Hair and scalp treatments
  • Hair extensions
  • Makeup 
  • Services for eyelashes and eyebrows
  • Permanent makeup

What’s in Store for Lana and Her Boutique?

The impressive growth that Maison Beauty Boutique continues to have speaks volumes about the dedication and leadership Lana has for her business. It is evident that her search for success in America brought her to a business that fit her skills and personality like a glove. Her future goals for the boutique are simple – to be the best and busiest salon with the best stylists and masters in New York. We’ve reviewed Lana’s track record thus far and we know that with her determination and iron will succeed, and this vision will soon come to fruition. After all, here in America, we know that “Success is the progressive realization of a worthy ideal,” as defined by the great American philosopher, Earl Nightingale. 

To get the best beauty services in town, visit Maison Beauty Boutique and get ready for your own beautiful transformation. 

Learn more about Lana’s journey by following her on Instagram. 

1 https://www.huffpost.com/entry/arianna-huffington-shopify_n_4952374

2 https://singjupost.com/the-strangest-secret-by-earl-nightingale-full-transcript/?singlepage=1 

3 https://singjupost.com/the-strangest-secret-by-earl-nightingale-full-transcript/?singlepage=1 

Culture Meets Fashion: Shamek’s Unique Designs Are Inspired By Saudi Arabian Heritage

NY Weekly Staff on March 22, 2023

In recent years, the fashion industry has increasingly emphasized the significance of cultural diversity and representation. Fashion becomes more globalized as designers and brands embrace the various cultural perspectives and experiences that shape our world. Despite intense competition, Shamek, a streetwear fashion brand from Saudi Arabia, has successfully integrated cultural elements into its collections. The brand maintains its authenticity and dedication while staying on-trend with the fashion world.

Cultural exchange through fashion

Shamek was founded by Majed Alshehri, an established Saudi Arabian painter and designer with a strong national presence. Majed’s passion for art started early, and over nearly three decades, he has composed a wide range of paintings. His signature aesthetic is characterized by vibrant colors and dynamic energy, which he has skillfully transferred from the world of art to fashion.

Shamek’s designs are deeply rooted in the rich cultural heritage of Saudi Arabia. From the intricate floral motifs to the use of luxurious fabrics like silk and velvet, every piece is a work of art that pays homage to the country’s traditional patterns, fabrics, and embroidery techniques.

According to Majed, Shamek is dedicated to preserving and promoting Saudi Arabian culture through fashion. “I wanted to bring that beauty of Saudi Arabian heritage to the forefront of the fashion world and to show the world the incredible creativity and artistry within our culture,” he shares. 

Cultural diversity leads to commercial success

The brand’s success is a testament to the fact that fashion can be a powerful tool for cultural exchange and understanding. By incorporating traditional Saudi Arabian elements into its designs, Shamek promotes its culture and educates the world about it.

Moreover, this approach has proven profitable, as market statistics show strong demand for culturally diverse and inclusive fashion. According to a 2021 report by McKinsey & Company, fashion brands that prioritize diversity and inclusion in their marketing and product offerings have a 50% higher likelihood of outperforming their peers financially.

Additionally, a survey conducted by Nielsen found that 79% of consumers prefer to buy products from companies that show they understand and respect their culture. By incorporating cultural elements into its collections, Shamek has created a unique and authentic brand identity and tapped into a growing market trend toward inclusivity in fashion.

Saudi Arabian heritage meets modern elements

While Shamek’s designs are heavily influenced by tradition, they are also infused with modern elements to appeal to a broader audience. Majed explains that the brand’s streetwear collection – shirts, jackets, pullovers, trousers, bucket hats, beanies, and accessories – combines tradition and modernity. It incorporates modern elements into its designs through bold and trendy designs and colors. 

Majed adds that Shamek’s designs are carefully crafted to appeal to both men, women, and children, no matter how wide their range of tastes is. Whether bold and daring, sleek or sophisticated, Shamek ensured that there was something for everyone. 

Preserving culture and promoting sustainability

Shamek’s commitment to preserving Saudi Arabian heritage goes hand in hand with its dedication to sustainable and ethical practices. The brand uses eco-friendly fabrics and production methods while closely collaborating with local artisans to create its designs, providing them with fair wages and opportunities for economic empowerment.

“We believe that fashion can be a force for good. By using sustainable and ethical practices, we are not only helping to protect the environment but also supporting the local communities and artisans who are the backbone of our industry,” Majed shares. 

This commitment to cultural preservation, sustainability, and innovative design has garnered significant recognition and success for Shamek. With a customer base of over 60,000 people, the brand continues to make waves in the fashion industry. Majed emphasizes that Shamek’s goal is not just to be known for its designs but also for the cultural heritage that inspires them.

Shamek’s plans and vision 

Shamek opened its first retail location, the first Saudi clothing department store, to showcase its unique pieces and offer customers a greater selection of options. In February 2022, it launched its latest collection for FW 22/23. This collection combines traditional Saudi Arabian design elements with streetwear style to create a fresh approach to fashion that blends classic and modern elements. The brand aims to expand its reach while remaining true to its cultural roots as the region’s first and largest fast-fashion Saudi streetwear brand.

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