Gravitas Sales & Marketing: Delivering Tangible Sales Results for Start-ups and Small/Medium Sized Companies

Gravitas Sales & Marketing is a UK based media sales representation company founded at the end of 2017 by Rick Plata. Rick has the valuable combination of an analytical and strategic approach as an advertising agency Media Director, coupled with commercial acumen, proven sales track record and team leadership skills as a VP / Sales Director in the TV, Digital, Content Production and Image Licensing arenas. This knowledge is complemented by his entrepreneurial experience as CEO / Commercial Director of a start-up, premium fashion and beauty digital destination. 

Rick has held board level positions in Europe, Africa, Latin America and North America. The companies he has worked with range from NBC Universal, Fox and Bloomberg to Omnicom and Getty Images.

Having worked on both sides of the fence Rick identified a gap in the market for a bespoke international media sales representation company. The primary reason being that the larger sales and representation agencies service their smaller clients with mid-level and junior staff, which adversely affect a client’s potential sales revenue.

Gravitas

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Gravitas clients benefit from being managed by an experienced, hands-on, knowledgeable sales professional with an extensive network of senior level contacts. Gravitas provides sales and marketing services primarily to start up and small / medium  sized companies, with a focus on delivering tangible sales results.
Visit the website www.gravitassalesandmarketing.com for an overview of the company. 

Gravitas have an eclectic group of clients that range from BBC TV to Luxury Magazine, a US based upscale premium magazine. Until the COVID pandemic started, Gravitas worked on Virgin Galactic and the Zero G Colony ‘LADY GAGA LIVE FROM SPACE’ event in 2021. This would have marked the first time ever; that a recording artist would sing live from Space. 

Gravitas work on a combination of a monthly retainer and commission.

Contact:

Rick Plata

CEO and Founder

rick@gravitassalesandmarketing.com

Telephone: +44 7771 846 023

“Man, You Are Crazy”: A Timely Book on Breaking the Stigma about Mental Health Among First-Line Responders by Detective Chris Anderson and Kevin Donaldson

Detective Chris Anderson and mental health advocate Kevin Donaldson are set to release a groundbreaking book in the fall of 2023 titled “Man, You Are Crazy”. This book is a timely and crucial read, shining a light on the often-ignored mental health issue among men in the first-line responder community.

Man, You Are Crazy

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As someone who has worked in law enforcement for over two decades, Anderson has seen firsthand the toll that the job can take on mental health. He knows that this issue is particularly prevalent among first-line responders, who face unique challenges in their line of work. This inspired him to team up with Donaldson, a retired police officer and mental health advocate, to write “Man, You Are Crazy”.
The book draws from the personal experiences of both authors, as well as interviews with other first-line responders who have struggled with mental health issues. In addition, the authors explore the stigma that surrounds mental health in this community and offer practical advice on how men can seek help without feeling ashamed or weak.

Anderson and Donaldson hope their book will encourage men in the first-line responder community to prioritize their mental health and seek help when necessary. They believe this is crucial, as the consequences of not seeking help can be severe.

According to a study by the Ruderman Family Foundation, first-line responders are more likely to die by suicide than in the line of duty. Additionally, the study found that police officers and firefighters are at a higher risk of suicide than the general population. One of the leading factors is the stigma surrounding mental health issues in these communities.

“Man, You Are Crazy” offers a much-needed perspective on this issue, bringing it into the open and starting meaningful conversations about how we can better support those in the first-line responder community. In addition, the authors hope that the book will help break down the stigma surrounding mental health issues in this community and provide practical solutions for those struggling.

Man, You Are Crazy

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The book also provides valuable insights for family members, friends, and colleagues who want to support their loved ones in the first-line responder community. In addition, it acknowledges the unique challenges first-line responders face and offers guidance on how to provide support best.
In addition to their book, Anderson and Donaldson advocate for better mental health support for first-line responders. They believe that there is a need for more resources and funding to address this issue, and they are actively working to promote change.

Overall, “Man, You Are Crazy” is a powerful and important book that should be widely read. It tackles a critical issue that is often ignored, providing hope and practical guidance for those struggling with mental health issues in the first-line responder community. With its timely message and insights, this book has the potential to save lives and make a real difference in the lives of those who serve our communities.

Climb Kilimanjaro Before the Glaciers disappear!

Are you thinking of climbing Kilimanjaro and conquering its peak? Well, if that’s the case, you better consider doing it rather quickly before Africa’s famous glaciers disappear!

You may wonder how this is possible since African nations are the ones contributing less to the climate’s deterioration and the worldwide rise of temperatures that occur in the last decades, a phenomenon that is going to be the number one issue in the years to follow. Well, this article will give you a clearer picture along with some tips to organize your trip while you still have time.

So, follow through.

WMO’s report predicts a bleak future for Africa

A great concern is triggered by the World Meteorological Organization’s latest report on Africa’s climate state. The report predicts that Africa’s well-known glaciers (in Mountains Kilimanjaro, Kenya, and Rwenzori) will disappear by 2040, and the effects of climate change are expected to reduce Africa’s GDP by 3% by 2050. Africa’s future picture is presented to be really bleak since the continent will have to adapt to more and more frequent natural disasters like floods and droughts, as estimated by the World Meteorological Organization (WMO).

As Petteri Taalas, the WMO’s general secretary, stated in a foreword to the report,

“the rapid shrinking of the last remaining glaciers in eastern Africa, which are expected to melt entirely in the near future, signals the threat of imminent and irreversible change to the Earth system.”

How Africa is Impacted by the Climate Change

The bizarre thing is that despite the low merit that African nations have in global greenhouse gas emissions (it has been measured to be less than 4 percent), they suffer the most from the world’s current climate change. Environmental pollution and the greenhouse effect create a domino effect on the continent; floods are getting worse, droughts are becoming more intense and last longer, and temperatures continue to escalate in the thermometers.

As a result, Africa’s glaciers, nature’s creation that has long been an object of awe, are receding at a high speed, a condition that will lead to their disappearance within two decades, according to another relevant report issued by the U.N. This in turn, will affect the living conditions of millions of African residents the majority of whom live under a $1.9 a day. People will have to face even more challenges in the future to obtain food for their families, along with struggling with political instability and economic or health crises. Famine stemming from climate shift, in particular, is expected to threaten more than 1.5 million Africans and force so many others to leave their homes due to climate disasters.

The extinction of African glaciers — that rise above the otherwise steamy tropics of the continent – and that are found in Tanzania (Mount Kilimanjaro), in Kenya (Mount Kenya) and between Uganda and the Democratic Republic of Congo (Rwenzori Mountains) is already happening day by day, inch by inch and will culminate soon if urgent measures are not taken. Mount Kenya, in particular, is expected to vanish a decade earlier, being the physical manifestation of human-induced climate change and one of the first entire mountain ranges to lose glaciers.  

Tips to Consider if Thinking of Traveling to Kilimanjaro

Going on a mountain climb to Kilimanjaro can be a revitalizing and a once-in-a-lifetime experience. To make the most of it, however, take into account the following tips:

  • Since you are going to climb, make sure you have a government-approved guide, and you do it within a group. It will be safer and more amusing; Tanzanian porters tend to keep spirits high with Swahili songs and humor.
  • Climbing Kilimanjaro Company comes with guides, porters, and cooks, while supplementary equipment like tents and emergency gear (e.g., stretchers, supplemental oxygen, and hyperbaric chambers) are also available.
  • To enjoy the best view, organize your trip during summer and especially in June, which is the clearest month. But, dress very warmly because, despite the good visibility, the cold is more intense, with rainy and snowy days of severe wind chill.
  • There are some Kilimanjaro climbs that need only up to five days. However, a slower climbing pace allows you to better acclimate to the altitude and thus increases your chances of conquering the summits.
  • Treating yourself after the climb is equally important. Following your mountain adventure, you can choose to go on one of the Tanzania Safaris in Tarangire National Park or at the Ngorongoro Conservation Area. And if you have more time, you can always prefer to enjoy the wild fauna on a longer safari. The choice is yours.
  • Last but most important, do it soon because, as things are unfolding, unfortunately, there won’t be any glaciers left to see.

Stephan Dorner and his prime contributions to his companies―accomplishing exceptional international sales and business development

Stephan Dorner is a founder member and Senior Global Business Development Manager at Linear Supply DX, a Los Angeles-based point-of-care testing company established in 2020. Stephan joined the company with experience in International Business Development to kickstart and develop the company’s client base in and outside of the United States for the production of rapid COVID-19 and other diagnostic tests. 

Within the first six months after the establishment of Linear Dx, Stephan was successful in opening a large number of big accounts with medical facilities in more than 15 states in the United States, as well as in Japan, Jamaica, Israel, Germany, and the United Arab Emirates. The corporation was also in negotiations with the government and city offices, religious organizations, a variety of prisons, significant enterprises such as the NBA, franchises, holiday resorts, and several North American airline carriers and cruise companies. 

Mr. Stephan Dorner

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In addition, Stephan played a pivotal role in the negotiations between the Pilots and Airline Workers Union of Canada and the Canadian government in Ottawa. The purpose of these meetings was to propose that the Canadian airline industry purchase and use Linner Supply DX tests exclusively. Stephan spearheaded the negotiations that led these discussions. Linear Supply Dx has initiated a one-of-a-kind service that focuses on high-quality and rapid testing supplies, reliable services, and streamlined solutions to meet the testing needs of its customers not only in California but also in approximately 25 other states and ten other countries. This service was made possible by the robust global network of scientific partners and labs that the company maintains. The company had a total income of $5.5 million for the combined period. They provided over 150,000 antibody tests and 400,000 antigen testing and provided and performed over 100,000 on-site tests. These achievements prove Stephan’s dedication to advancing Linear Supply Dx’s position in the healthcare industry, hence assisting the company in becoming one of the most innovative businesses in the industry.
Stephan was appointed to develop connections in Japan with local gaming companies and media streaming businesses following MEC’s acquisition of Eden Games and Streamhatchet due to his remarkable work as an international sales representative. Stephan played a vital role in creating these commercial ties in Japan, thanks to his Japanese language ability and first-hand knowledge of business operations as a resident of the nation. He introduced the company to several large and small gaming developers, including entertainment conglomerates and video game developers and publishers Konami (Yu-Gi-Oh, Dance Dance Revolution, Pro Evolution Soccer) and Sega (Sonic the Hedgehog, Yakuza, Total War), as well as leading toy manufacturer Bandai, among others, with whom he developed strategic relationships. In this critical role, he explored numerous partnerships and potential joint venture options in the Japanese market, which was estimated to generate more than $1 billion in sales in 2019.

Living in Asia, and Japan in particular, made it challenging in the beginning to understand the significantly different cultural ways of conducting business, particularly in the field of Business Development, which requires the formation of long-term relationships based on trust and an understanding of one another. It took Stephan a lot of time and effort throughout his career to not only comprehend and be able to conduct business in an environment that is so dissimilar to what people in the western world are used to but also to transcend the language gap and the cultural and etiquette barrier.

Stephan Dorner hopes that the businesses he helps build will continue to expand in the years to come. Stephan aims his efforts at Linear DX will help the company thrive. He hopes that the company’s response to the pandemic would pave the way for widespread use of Point of Care home testing for various conditions, from sexually transmitted diseases and the flu virus to diabetes, liver enzyme levels, and cholesterol. Basically, the ability to conduct tests at home for a wide variety of conditions previously required a trip to the doctor’s office.

Stephan, a highly successful international sales representative and an exceptional business developer, emphasized the importance of remembering the fundamentals of business development and sales; which are founded on genuine human interaction and relationship building despite the proliferation of technological tools that purport to make doing business easier. While it’s simple to exchange contact information via social media or send a blind text, genuine connection, perseverance, and dedication are still required to forge lasting friendships and partnerships. Especially in business development, “making someone feel human and not just someone at the end of the phone or mail can make significant differences,” Stephan said.

Robert Costomiris & Marc Cox on Breaking the Mold in Distressed Asset RE Investing with MIOYM Group

In a world where the real estate industry is constantly evolving, it’s essential to have innovative minds that can disrupt the status quo. Marc Cox and Robert Costomiris, two dynamic partners, have done just that with their firm, MIOYM Group. The duo has established themselves as leaders in the distressed asset private equity space with a unique approach that sets them apart from the competition. In a marketplace where businesses are often solely focused on maximizing profits, MIOYM stands out as a beacon of hope, setting a new standard for socially conscious capitalism. They have taken a novel approach to the real estate market and are making a significant impact on both the financial industry and the communities they serve.

To learn more about their altruistic beliefs & their impact on the residential real estate market, we sat down with founders of MIOYM Group, Robert Costomiris & Marc Cox.

Unlocking the Power of Proprietary Technology

The group’s proprietary technology, designed by their very own Marc Cox, is the driving force behind their success. This technology has the ability to uncover single-family residential properties in distress throughout the entire continental United States. By doing so, the organization can purchase these assets at a 60% discount, which is a significant reduction. This is where their role as a fix & flip company comes in. The firm takes on the challenge of renovating these properties, adding significant equity to their value, and bringing them closer to the value of similar homes in the area. This innovative approach to real estate investment has allowed them to establish themselves as a leader in the industry and set a new standard for socially conscious capitalism.The financing for these renovations is provided by debt institutions, who offer up to 90% of the capital required, with accredited investors partnering to cover the remaining 10%, often to cover closing fees not covered by the debt institution. These investors typically invest between $50,000 and $80,000 to earn a 17.5% return on investment (ROI) in a 12-month term, double what the S&P 500 typically yields in that same time frame.

Providing Homeownership Opportunities for Underserved Communities

Once the properties have been rehabilitated, Robert & Marc work to sell them to first-time homebuyers who might not meet the requirements for financing from larger banks. Their affiliated 3rd party credit repair team works with clients to improve their credit and they have the capability to refer out to an FHA lender who underwrites deals in favorable terms, allowing individuals and families to get into homes they never thought they could afford.

This innovative approach to business was inspired by Marc Cox’s desire to make a positive impact on communities. He saw the positive impact of renovating homes, but the benefit wasn’t extending to the residents. MIOYM solves this issue by getting residents into their homes, rather than gentrifying the community and selling to large portfolio companies. This socially conscious approach sets them apart from their competitors and gives them a unique edge in the marketplace.

Differentiating from Competitors with a Socially Conscious Approach

As one of the larger iBuyers in the industry, MIOYM Group competes with the likes of Zillow and Redfin, but what sets them apart is their conservative underwriting, leaving less downside risk. The intensive rehabs are far superior to the typical superficial renovations of other iBuyers, making MIOYM’s deep discounts and conservative approach all the more effective.

Costomiris attributes their success to their conservative underwriting, their margins due to their ability to buy homes at a 60% discount, and their clientele. He explains that because they buy homes at such a discount, they have enough margins so that rising interest rates don’t affect their profitability as much. They utilize far less debt than their competitors, allowing them to weather tough economic circumstances and come out ahead.

Well-Positioned for Future Growth in a Changing Market

Cox concurs, adding that MIOYM Group is well positioned in the market, waiting for inventory to ultimately come to market. He notes that the current economic climate, with the impact of the COVID-19 pandemic and the resulting payment defaults and foreclosures, has resulted in an abundance of inventory at a distressed price. 

The MIOYM Group is a shining example of sustainable, socially conscious capitalism and is proof that a business can not only make a profit but also make a positive impact on society. With their proprietary technology, conservative underwriting, and socially conscious approach, MIOYM Group is poised for continued success in the future, and their commitment to creating a better world for everyone.

Dollar Bill: The Story of the Resilient Rising Star of Hip Hop, R&B, Rap, and Reggae Music

Dollar Bill, also known as Alfred Alexander, is an up-and-coming artist making waves in the music industry with his unique mix of Hip Hop, R&B, Rap, and Reggae. His music amalgamates his life experiences, which have been anything but easy. Growing up in the Little Haiti community, the singer attended Miami Edison Middle and had to navigate the lawless streets and fend for himself, constantly fighting to survive the hardship.

Music became a way out for Dollar Bill, and he took to it with all his heart. He started playing the Trombone in school and eventually discovered his passion for recording music in what he considers a eureka moment. He also drew inspiration from choir music in Sunday Church.

His music reflects his struggles and reminds all those going through difficult circumstances that anything is possible with resilience and determination.

The rising star has managed to be seen and has collaborated with several successful artists, including Gold Money Glee,Larry Dogg, Desloc Piccalo, Franky Diamonds, D.J. Big Will from H.G.M.G. Ice Billion Berg, Young C The King, El-Nuri, Nelz Get Live, S.R.F. Nate, Grillem Black, Queen, Lil Bit Novachild, KB Leanin’ Xephiios and Last Name First among many others. His first feature was in 2020 when he collaborated with the reggae artist Jr. Pinchers. 

Today he works with Jr. Pinchers and has a working partnership with the well-known dance house star, Skillibeng. Together, they are in the process of making an Old Heads Remix even though Dollar Bill and Jr. Pinchers have some financial disputes and issues at the moment 

He draws inspiration from the legendary Tupac Amaru Shakur, his idol since childhood.

One can see this influence in the singer’s music, including ‘The Black Sheep,’ “Old Heads,” and “Benjamin Franklin.”

Dollar Bill’s music is a means of self-expression and a way to create a cathartic space for those struggling to find their way in life. His music speaks to the soul and offers hope to those who have lost their way.

Apart from his music career, Dollar Bill is also the C.E.O. of The Young Heirs L.L.C. This black-owned family business offers a range of products, including organic soaps, T-shirts, face masks, scented candles, sunglasses, hats, socks, and lip balm. The brand is a reflection of Dollar Bill’s values and his commitment to serving his community like feeding the homeless and working around the community also appearing on different podcast platforms with interesting topics 

Dollar Bill is poised to take the music industry by storm with a growing social media presence.

 He is an artist who is committed to his craft and has a deep understanding of the power of music to change lives. His journey is a testament to the fact that anything is possible with hard work and determination.

 His music reflects his life experiences and reminds him that anything is possible with resilience and determination. The Young Heirs L.L.C.’s brand demonstrates his commitment to serving his community and values. Dollar Bill is an artist to watch out for, and his journey inspires all who dare to dream.

Andy Lazris, MD, Calls Out The Healthcare System In His Podcast

Image Commercially Licensed From: Unsplash

The author of the acclaimed novel January 6th and The Millenial Horde (not to be mistaken with millennial) has plenty more where that came from. This doctor dispels assumptions about the healthcare industry with a series of fiction and nonfiction books, a very practical blog, and a podcast for fans on the go.

Who is He?

Andy Lazris, MD, is a primary care and geriatrics physician with twenty-five years of experience. He holds a bachelor’s in history and is currently pursuing a master’s in the same. He began writing with much experience working within the folds of American healthcare reforms and an industry built for profit, not for patients. Now a bestselling author, his online COVID-19 bookstore features 3D fictional books and more.

What’s His Take?

The prevailing opinion in the podcast is that the Hippocratic OathOath no longer wields the power it was designed for. At this point, it serves as a decorative piece of historical fiction. Rewritten many times, the basic tenets are:

  1. To stay current with medical and scientific findings
  2. To do everything within your abilities you can to benefit a patient while keeping aware of the fact that there’s meant to be a limit to the human ability
  3. To maintain care and compassion in medicine
  4. To ask for assistance from your peers when needed to serve the patient better
  5. To maintain the agreement of confidentiality  
  6. Not to “play God”
  7. Treat patients as humans first by acknowledging that the human body holds unexplored mysteries
  8. To prevent illness before treating it

The main takeaway from this is that doctors are to remain humble. While saving lives, they must remember that each human life is unique and has unique requirements. Two patients with the same illness should not have an identical treatment plan. Medical professionals must be conscious of their emotional state and well-being.

However, if you browse nonfiction book websites for a health care reform book, it becomes apparent that this isn’t the way policy is built. The OathOath holds doctors, as people, accountable for human wellness, but the government holds them legally responsible for adhering to profitable practices. While none of this is concealed, it’s not publicized either.

When one buys a Health care reform book, one finds that very few are willing to get into the finer details of medical industrialization and all it covers for. To an injured or ailing person, a doctor is a champion of healing. Without medical knowledge, why would they question their motives?

“Eat Well, Exercise, and Stay Away From Doctors” — Even The Good Ones?

The above is medical advice. The first thing that may come to mind is that there must be doctors in America who qualify as “the good ones.” This is true, but unfortunately, it’s irrelevant. Healthcare is heavily regulated, as it should be. 

Still, when the regulations directly conflict with proper practices, no doctor can overstep unless they’re willing to lose their medical license.

Medical overtreatment is a term given to excessive treatment that harms patient health. Medical miracles have brought practitioners to the point of seldom having to tell a patient that there’s nothing they can do.

 However, they’re mandated by Oath to stop and question.

A patient receiving end-of-life care may have options that would extend their life for a month or two but also make the last months incredibly difficult. Unless the patient is adamant that they want this, physicians should warn against it. Still, there’s been a swift incline in medical overtreatment, not because of the wrong doctors but because of a fear of lawsuits.

A doctor can treat a patient empathetically, only to find that after their passing, they’ve received a lawsuit claiming they didn’t do all they could.

How Did This Start?

When you Order non fiction books to read, check out Curing Medicare and the yet-to-be-published A Fork In The Road In Baltimore. These healthcare system-related books detail the history that created the political preference for the biomedical model: to treat patients strictly based on biological findings. But, of course, the most prominent advocate for this was Abraham Flexner.

Other Voices That Have Spoken Out

It’s not that there’s only one doctor in healthcare playing the role of the canary in the coal mine. Unfortunately, the voices that raise doubts about multibillion-dollar industries aren’t amplified very much.

Harvard Health, The New Yorker, Robert H. Shmerling MD, Andrew W. Gurman MD Robert Moffit (senior research fellow), Debra L. Ness, National Partnership for Women and Families president, and more voices have been raised in the last decade. Each presents the question of why healthcare reform doesn’t seem to do much for American health.
Fans of stream-of-consciousness and real-time updates can find them at Straight Talking Doc Unhinged, a medical podcast on Spotify that gives listeners an insight into what medicine looks like behind closed curtains. For those who prefer to keep realities at arm’s length, picking up medical fiction books from an online fiction books provider is also a great way to keep the mind open.

About The Author

Marcia Berwick is a retired journalist who ran an independent medical magazine for the last ten years of her career. While most facts were available to the public, they were glossed over and never advertised. In her retirement, she has continued to advocate for individuals, especially women, to do their research, not about medicine but the industry.