Sunday, February 25, 2024

Gravitas Sales & Marketing: Delivering Tangible Sales Results for Start-ups and Small/Medium Sized Companies

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Gravitas Sales & Marketing is a UK based media sales representation company founded at the end of 2017 by Rick Plata. Rick has the valuable combination of an analytical and strategic approach as an advertising agency Media Director, coupled with commercial acumen, proven sales track record and team leadership skills as a VP / Sales Director in the TV, Digital, Content Production and Image Licensing arenas. This knowledge is complemented by his entrepreneurial experience as CEO / Commercial Director of a start-up, premium fashion and beauty digital destination. 

Rick has held board level positions in Europe, Africa, Latin America and North America. The companies he has worked with range from NBC Universal, Fox and Bloomberg to Omnicom and Getty Images.

Having worked on both sides of the fence Rick identified a gap in the market for a bespoke international media sales representation company. The primary reason being that the larger sales and representation agencies service their smaller clients with mid-level and junior staff, which adversely affect a client’s potential sales revenue.

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Gravitas clients benefit from being managed by an experienced, hands-on, knowledgeable sales professional with an extensive network of senior level contacts. Gravitas provides sales and marketing services primarily to start up and small / medium  sized companies, with a focus on delivering tangible sales results.
Visit the website for an overview of the company. 

Gravitas have an eclectic group of clients that range from BBC TV to Luxury Magazine, a US based upscale premium magazine. Until the COVID pandemic started, Gravitas worked on Virgin Galactic and the Zero G Colony ‘LADY GAGA LIVE FROM SPACE’ event in 2021. This would have marked the first time ever; that a recording artist would sing live from Space. 

Gravitas work on a combination of a monthly retainer and commission.


Rick Plata

CEO and Founder

Telephone: +44 7771 846 023

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