Home Health Aide Training Institute CEO Maria Santiago Has Advice for Improving the Home Health Field’s Empathy Gap

“If it was the end of their life, how can we make this the best for them?” This is the question that Maria Santiago based her Home Health Aide Training Institute around.

The CEO and Director of Home Health Aide Training Institute has been in the home health industry for years and launched her own home health aide training institute to allow aspiring aides to get certified and placed in positions where they can serve.

She sees her role as serving two groups equally, her students who want to work in the field and the patients who desperately need their help. 

They aim to train students with enough heart and compassion to get patients through the lowest of times, providing the empathetic, skillful, and respectful home health care they deserve.

 

“I train my students to ensure that their patient is properly cared for in all aspects, both physical and emotional,” said Santiago. 

3,000 students and recently received the lifetime achievement award from U.S. President Joe Biden for caring for the community and world.

 

A gap in the emotional side of things is one of the most troubling aspects Santiago has noticed in her industry. Below is Santiago’s best advice for fixing the empathy issue in the home health industry. 

Fight Burnout

“One of the reasons I think aides don’t have empathy for clients is because they’re not fully engaged in the care they’re giving, and it’s really not their job of choice. They’re either using it to get financially secure in their lives, or they are just burnt out,” said Santiago. 

Another variant of burnout is a phenomenon called compassion fatigue, where aides who work in fields that require empathy witness so much illness, tragedy, and sadness that they can’t process it and begin to shut down emotionally.  

Burnout is also brought on by overworking, which is related to the ongoing lack of hospice and palliative care workers and the related compassion fatigue that the job can catalyze.

“Sometimes client aides are great, but after a while, they get burnt out and they neglect to care for themselves. And they pass that empty vessel to the clients they’re caring for,” explained the CEO.”

So, it’s important for aides to build some ‘me time’ into their schedules to limit burnout and allow them to truly focus while with their clients.

Embrace a Higher Power

Santiago runs her institute with an eye toward being spiritually in tune. With a belief that everyone has a journey created by God, 

“I had a patient — a former nun — that had naval cancer, and one particular aide would stay with her and literally pray with her — take her to church and pray for her soul. For the patient, at her time of transition, she felt so provided for. The care the aide exhibited was just second to none,” said Santiago.

It’s About the Little Things

The CEO has a never-ending list of heartwarming stories from the last six years. She shared one case of a man with tongue cancer, and his caregiver would spoon-feed him ice cream every day and give him a choice of five flavors. He could not speak or eat on his own. “She didn’t have to do it, but she wanted to,” said Santiago. 

Though these tasks aren’t strictly part of the job, they offer so much comfort to those suffering, and it’s this spirit that Santiago tries to instill in all of her students. 

Do it With Heart

“The reason why I wanted to have an institute is to share an understanding of how to care. I feel that students come to our school with heart, but I teach them how to care for people. Going into this profession with your heart is important,” said Santiago. 

Taking blood pressure, transporting patients, and administering medications can be taught, but heart needs to come from inside.  

With Santiago’s advice, the home health industry could become a more heart-led and empathetic place. 

 

About Maria Santiago

Maria Santiago is the CEO and Director of Home Health Aide Training Institute (HHATI), which trains certified nursing assistants and-certified home health aides. She recently won the Presidential Tribute of Excellence Award and her team has taught over 3,000 students to date. For more information about getting involved in home healthcare, please visit www.hhati.com 

Growth Supplement Line Helps Children Reach New Heights

A study from the American Academy of Pediatrics showed that many US adolescents are lacking nutrients essential to bone growth. Now, a nutrition startup is aiming to address this crisis with a line of capsules, gummies, and protein powders containing essential herbs and nutrients that kids and teens alike need to stay healthy and mitigate — or outright avoid — growth deficiencies.

“We started TruHeight as a way to bring comprehensive and convenient nutrition to kids and teens who want to grow to their full height potential,” says one of the company’s founders. Both creators of TruHeight speak to the experience of being shorter than their peers and dealing with growth deficiencies from childhood through adulthood. Consulting with a number of doctors and specialists to understand growth deficiency, the team developed a list of essential nutrients that most young Americans are under-consuming.

“An astounding 70% of US adolescents are lacking nutrients essential to bone growth,” says the TruHeight team. “Our mission is to provide these nutrients while also educating on the lifestyle and practices needed to grow tall and healthy.”

Each TruHeight vitamin supplement aids in sleep, diet, and other factors that can help children’s growth and physical development, as well as help prevent obesity and depression. The team also launched a protein shake earlier this month on November 11th. 

Research shows that about 60 to 80 percent of the difference in height between individuals is determined by genetic factors, whereas 20 to 40 percent can be attributed to nutrition and sleep. The team at TruHeight says that, although people may think it’s impossible to “grow”‘ your height, TruHeight’s science is sound, and customers are already sharing testimonials to that effect on its website. 

“Our supplement was developed and formulated after researching a large range of medical studies,” the team remarks. “Our team of scientists and doctors take a scientifically rigorous approach to research and the use of potent natural ingredients in our products.”

TruHeight’s manufacturers are NSF and GMP certified. All of their products are made in the USA, and each ingredient is meticulously third-party tested to ensure purity and effectiveness. As to what, exactly, is in a TruHeight capsule, the company lists four primary, scientifically proven ingredients: 

1. Calcium

Calcium has long been associated with natural bone growth and density development. It is also an essential part of any healthy diet, but TruHeight goes a step further, using an ingredient called Calcium Citrate, which has a greater absorption capacity compared with the calcium found in most supplements. The result, the company says, is an increase in the speed of bone growth.

2. Collagen

Many probably think of collagen as something that older people take for cosmetic purposes, such as restoring thinning lips, but the team at TruHeight stresses that young people need it, too. “Collagen is actually a protein that represents more than 90% of bones, which is why it is such a vital nutrient,” TruHeight’s team explains. “The addition of collagen to our supplement helps to improve bone density and maintain bone strength.”

3. Vitamin D

Like calcium, Vitamin D is also essential for building strong bones and muscles. The most natural way to get it is prolonged exposure to sunlight, yet many kids aren’t getting enough these days because they spend too much time indoors — especially after the pandemic began in 2020. Without Vitamin D, however, young bodies cannot effectively absorb calcium, which is essential to bone growth and development.

4. Ashwagandha

By far the least commonly-known ingredient in TruHeight’s formula, Ashwagandha is a medicinal herb that improves sleep quality and reduces stress. Both are equally important qualities, as proper sleep and lower stress levels help the body grow in a healthy, natural way. A good night’s sleep can also help prevent obesity and depression, both in children and adolescents. Being fit and feeling positive is essential to developing active lifestyles that promote growth and healthy bone development long into adulthood. 

The creators note that all of TruHeight’s ingredients have been shown to be safe in researched studies, and its products are manufactured locally in the US. To date, the company says that it has not received any reports of adverse side effects. 

“We probably won’t [receive reports like these] because TruHeight is an all-natural blend of herbs and vitamins,” one of the company’s founders notes. “Our products don’t contain any stimulants, HGH, or steroids.”

For younger kids, the company recommends dissolving capsules into water or a nutritious smoothie, but it also offers chewable gummies and also a protein shake. Typically, customers can expect to see results between 3-6 months after adding TruHeight to their diet. It will work for any gender, and no prescription is needed.

With depression, self-esteem and bullying still prevalent among adolescents, TruHeight’s purpose is to help young people feel confident by achieving their full developmental potential. 

“We believe that when you take charge of your health and your growth, you also grow in other ways: in confidence, inner strength, and in feeling more empowered to help others around you grow too,” TruHeight’s founders observe. “Not growing as fast as our classmates is stressful and scary. We experienced that ourselves. We tried conventional treatments, but we wanted a natural way to take control of our growth, so we made one.”

Point of Impact: Community Pharmacies and Patient Care

By Lindsay Dymowski, President — Centennial Pharmacy Services

According to a 2019 white paper by S. Michael Ross, MD, MHA, suboptimal medication management is costing the healthcare industry more than $528 billion annually. Far more important, 275,000 lives end prematurely every year because of poor adherence. 

Yet, thanks in part to the pandemic, we now have a unique opportunity for healthcare providers to teach patients how to properly manage their medications. Doing so will improve the quality of their health, save them and their providers huge amounts of money, and even get them off of the medications they “need” when others are improperly administered — or not administered at all.

The first step is for those who know the most about medication management to become far more involved. Simply put, we pharmacists and our technicians must be allowed to treat our patients like patients, rather than customers.

Medication Metrics

Lives matter, and so, of course, do the numbers we use to manage them. Proportion of Days Covered (PDC) has long been the preferred metric by which to measure medication adherence. If we can increase PDC, readmissions will decrease automatically, as will a big chunk of that unnecessary spending.

In order to increase both PDC and adherence, however, we must develop more patient-centric medication management models with input from the dispensers. As a pharmacy owner for over 10 years, I know how much my colleagues and I care about our patients’ needs. We also know more than anyone about the barriers they face vis-a-vis adherence. 

Cost is a huge factor for patients these days. The industry needs to look beyond PDC measures and consider how many medications patients are not picking up their medications because of the high price tag. Community pharmacies have established workflows to find alternatives if a patient can’t afford a particular medication — with their doctor’s input, of course — but time-pressed corporate pharmacists and techs will often set those scripts aside.

Community pharmacists want to make it easier for patients to manage their medications and their medical conditions on their own, though we are well aware of the challenges, not the least of which is human behavior. Most patients do not want to change their routines, particularly when it comes to taking medication. Onboarding them into an adherence packaging system is unlikely as it requires some external guidance. The good news is that once their adherence package is operational, a new habit is established and (usually) embraced. 

When administered by pharmacists, these adherence programs have proven remarkably effective. According to a study published in The American Journal of Managed Care, community pharmacy-based post-discharge transition-of-care (TOC) programs can significantly reduce readmission rates. We see progress every day, though this is not always visible from outside the pharmacy. Unless a community pharmacy is specifically part of a big study, the industry does not consider its results. It’s the old conundrum of the tree falling in the forest; community pharmacists are clearing a path to better outcomes, but no one can hear it, so it must not be happening.

Payment and delivery models such as ACOs and PCMHs.

Speaking of metrics, cost is another important issue on both sides of the pharmacy counter. There have been a number of efforts to make pharmacies value-based, most notably accountable care organizations (ACOs) — which were first authorized by Congress in 2009 — and patient-centered medical homes (PCMHs). ACOs are groups of healthcare providers, including hospitals, that partner in order to provide high-quality care to a defined population, which then shares in the cost savings. PCMHs provide primary health care, including medication, under one roof.

These are promising new models for saving costs that should ultimately benefit the patient, but pharmacies should share in the rewards, too. For example, in addition to the price of the script, ACOs and PCMHs could pay a per-patient/per-month fee to the pharmacy for creating value. This value could be measured directly, such as hitting a PDC target, or indirectly, such as the estimated cost savings of lower readmissions. Otherwise, pharmacists will be relegated to the role of glorified retailer. In the context of a national pharmacy chain, this means that patients will too often find themselves treated like any other customer who walks into the store.

There are many opportunities for involvement beyond financial incentives. Post-Covid, patients are using the pharmacy in new ways, including for vaccinations and point-of-care tests which are now routinely done within pharmacies, and local governments have taken notice. We are participating in test-and-treat programs, while state legislatures consider both giving us provider status and increasing the scope of practice for technicians.

These are positive steps forward, but there is so much more we can do. Community pharmacies have evolved from dispensaries to high-impact points of accessible care. We are already gathering essential information about our patients every day, while delivering better clinical outcomes, higher cost savings, and healthier patients. 

— Lindsay Dymowski is President of Centennial Pharmacy Services, a leading medication-at-home pharmacy, and co-founder and principal of The Centennial Group, a pharmacy management company supporting community pharmacies and health systems.

Personalize All Your Gifts This Holiday Season with Macorner

It’s the most wonderful time of the year, and a company from the happiest place on earth is making it personal. California-based Macorner’s “elves” have been hard at work personalizing holiday gifts since before Halloween, and they’ll be getting busier as Black Friday, Cyber Monday, and the major holidays approach.

This will be the third Christmas for Macorner, a personalized gift company launched in the midst of the pandemic. Since then, the company has already fulfilled almost two million orders of unique and fun items for customers worldwide. Popular sellers this year range from home decor, apparel, and drinkware to accessories such as keychains and signs. 

“We have created a one-stop shop for your ‘corner,’ whether it’s decorating your living space or buying gifts for loved ones,” says Kris Vo, the company’s representative. “And we’re ready to play Santa again in 2022!”

Macorner’s specialty is custom drawings of loved ones, furry friends included. On its website, customers can start a project from scratch or choose from a variety of templates that emphasize family, friends, pet lovers, relationships and more. And they’re not just for Christmas and Hanukkah. “Personalized gifts are great for any occasion,” Vo adds, “whether it’s recognizing an employee, a co-worker or a family member’s milestone. People love to see themselves represented in the gift itself, and gift givers love the ‘wow’ factor.”

Thankfully, Macorner rolls out new products constantly, many in the home decor category. Although barely two years old, the company’s goal is to create a one-stop shop for customers to have fun and express themselves, whether on a Christmas Tree ornament, a wine tumbler, a pillow or a piece of clothing. “Since Covid, we are all living inside of bubbles, and our homes have become both cocoons and refuges,” says Vo. “We believe that it is just so important to fill our bubbles with friends and family and memories.”

One thing Macorner is not about is surprises, at least the kind that produce unhappy returns. On its website, a special AI-driven graphics tool shows the finished product before ordering, which is a little like being in a high-tech Santa’s workshop. But easier and hopefully a lot warmer! 

Macorner stresses that aspiring designers need not fear. They will have plenty of real live people-type help at the ready too. Throughout the holiday season, its agents will be providing personalized support 24/7, working as quickly as possible to answer questions and fulfill special requests.

“We know that it’s natural to get excited and maybe even a little anxious when you give a unique gift for the first time,” says Vo, “but we’ve made the process fun and stress-free. You or your loved one will receive a top-quality, personalized gift and everyone will end up feeling very nice.”

But, she says, don’t wait. Because gifting late is naughty, isn’t it?

Attention Grabbers, the Data-Driven Marketing Agency Established to Help Today’s Ventures and Entrepreneurs Stand Out

The growing accessibility of the economic landscape has allowed people from all walks of life to take a shot at success. Industries are no longer battlegrounds exclusive only to business people with years of experience under their belt or those boasting considerable resources and connections. However, with doors of opportunity blown wide open comes an influx of go-getters aiming to secure a place amid the competition. Highly cognizant of the challenges faced by ventures that want to rise through the ranks, Attention Grabbers has made it its mission to steer them toward the spotlight. 

At any given time, countless businesses and founders enter the entrepreneurial realm promising to meet the needs of today’s consumers. This inundation, which makes it difficult for any entrant to capture the attention of their target audiences, drove Aoife Roche to launch Attention Grabbers. Since its establishment, the go-to firm has served a long list of clients, helping them scale. 

In spearheading the efforts of Attention Grabbers, Aoife Roche capitalizes on her over a decade of experience in the corporate world and brings with her an awe-inspiring level of dedication, discipline, consistency, and hard work – the very same values that allowed her to bag the International Female Athlete of the Year 2020 award. The well-respected business consultant, who won the Bikini Model Championship in 2020 and 2021 and competed in more than ten shows in Ireland, the UK, and the USA, supported global organizations in digitizing their spaces.

Banking on a framework that she designed for optimal results, Aoife Roche planted in 2020 the seed that would eventually flourish into an acclaimed data-driven marketing agency. Currently, Attention Grabbers is emerging as a force within the marketing space, backed by an impressive track record and a portfolio that includes a client base that has generated over $1.5 million in online client sales over the last twenty-four months. 

The extent to which Attention Grabbers has managed to grow into a six-figure agency with locations in Los Angeles and Ireland is thanks to its strategic utilization of digital and traditional marketing techniques. Its signature cutting-edge and data-based strategies have also enabled this brainchild of Aoife Roche to help achieve the desired sales outcomes of its clients. 

So far, Attention Grabbers has catered to entrepreneurs across all industries, particularly those who have tried their hand at marketing their businesses but have failed. “You are not getting the attention you deserve. You’re doing everything you know how to do to stand out, but you’re getting nowhere. You have tried all the tricks – marketing, social media, sales funnels, and more – but nothing seems to work,” said Aoife Roche. “We have a team that can work with you to create a powerful message that grabs attention and converts browsers into clients.”

In light of the increasing competitiveness of the business world, Attention Grabbers will continue going all-out in the years to come. By combining cutting-edge data-driven marketing strategies with traditional customer interest and behavior-focused approaches, it looks forward to helping more clients achieve outstanding results. 

“A Good UX Design Means Better Business,” Says Goran Paun, Creative Director of ArtVersion Agency

UX design (user experience design) is a massive, multidisciplinary, and exciting field that shapes the products and services used daily. It can make or break a business or brand. A career in UX design is fast-paced, involves getting to the bottom of a problem, and requires various skill sets. 

As an entrepreneur, you only have a few seconds to influence consumers who visit your site, so you should prioritize investing in UX optimization to gain trust and brand recognition and guarantee user retention. Many companies are tasked with driving the significance of UX to stakeholders whose focus is mainly on the numbers. In this case, a cost analysis integrating statistics on UX ROI can be valuable in comparing before-and-after results against vital performance indicators.

ArtVersion Agency is a Chicago-based creative agency focused on branding, graphic design, UI/UX, and web design. The company was established in 1999 and currently employs in-house strategists, designers, and developers. It runs under the stewardship of Erin Lentz (Executive Director of Design), Petra Tomekova (Art Director), Cristina Chaidez (Communication Strategist), and Goran Paun (Creative Director and the Firm’s Principal). They are pioneers in the UX Design discipline and are trusted by many large organizations in brand design and digital transformation expertise. Erin stated, “We work with change agents, leaders, and innovators. We are the change-makers. We drive the industry forward and refuse the status quo.”

ArtVersion Agency has been making headlines with its success. Their team’s proficiency spans user research, brand strategy, and user experience design. Additionally, the team is accredited and nationally recognized, with over 100 prestigious awards on its shelves. “One of our highlights resides in our staff’s ability to grasp the concept quickly and develop measurable results,” they say. 

Regularly working with influential startups and established brands, the ArtVersion team identifies opportunities and develops strategies to generate organic conversions and user engagement through interactive design. “We help brands connect their ethos and solidify their legacies along the journey,” states Cristina.

ArtVersion’s creative director and firm’s principal shared, “As we conduct more and more of our daily business interactions online, it’s never been more critical to offer users a seamless, frictionless digital experience that aligns with their daily lives. Users have come to expect an optimized user experience as a basic requirement, and it’s now become a prerequisite implementation strategy across all platforms and devices.”

Goran added that visibly understanding why customers come to a site and what they need works in both the audience’s and the business’s favor, thus, providing brands with the rationale and pathways for enhanced user experience. Again, companies can now impact their business more efficiently by instigating targeted policies throughout their market and its digital ecosystem.

As creative problem solvers, the ArtVersion agency team designs intuitive, data-driven, and experiential solutions that apply innovation and inspire possibilities. They are well-known for their expert ability to simplify complex processes and promote clarity. Their beliefs and core competencies in user-focused design across multidisciplinary areas allow for seamless consistency and a greater focus on the details.

The team likes to consider itself a creative extension of any brand or organization they collaborate with. Delving into the deep details of what makes a brand unique is a driving motivation for them; thus, working closely with their clients is what they do best, not only to fully capture their vision through iterative practices but to build relationships and, ultimately, the best possible user experience. 

ArtVersion Agency boasts high-end clients like Hilton, Caterpillar, TransUnion, PepsiCo, Morgan Stanley, Toyota, and Volvo, among many other Fortune 500 companies. They aspire to do additional good work and share more of their journey in the future.

Jim Tucker, CFP® Provides Seven Essentials for Wealth Creation for Young Professionals

Entering the real world can be one of the most intimidating and confusing times for many recent graduates and young professionals. At this age, some people look for traditional jobs while others want to start their own businesses. To help guide this group to start out on the right financial footing, Jim Tucker encourages young professionals to focus on the foundations of financial planning, what he refers to as the 7 essentials of wealth creation: paying off debt; signing up for employer disability insurance; building an emergency fund; starting the parent talk; saving for retirement; maintaining health insurance and making the optimal real estate decision. 

 

Tucker received his MBA from the Harvard Business School and is a CERTIFIED FINANCIAL PLANNER™ professional. His firm, Tucker Bria Wealth Strategies, is based in Chapel Hill, North Carolina and serves clients all over the country. While his core client base is the over-50 crowd, Tucker has an affinity for the young professional. He remembers his journey just starting out in the real world. “It’s an exciting time of life, but one often filled with self-doubt and uncertainty. Job and career changes, relationships and location mobility were all part of my experience.” Tucker continues, “I was basically nomadic for the first 15 years of my post-undergrad life, living in 5 different cities from New York to California. Putting down roots was something I didn’t do until I was in my 30’s.” 

 

Tucker is upfront with the young professionals he speaks with. “None of what I am about to talk about is fun or exciting,” is how Tucker starts many of these conversations. His advice is to start retirement planning as early as possible. According to Tucker, there is a significant difference between starting to save for retirement at 25 as compared to 35. Although many fresh out of college have debts they want to pay off, Tucker strongly advises putting some money aside from each paycheck towards retirement savings. Over time, the compound effect will dramatically impact their long-term wealth.  

 

Nevertheless, the debt conversation is key. “I don’t talk to this group about creating a budget. This can come off as preaching. Instead, I ask them to envision what they want their life to look like in 2 and 5 years. We then set a financial road map to get there. Inevitably, how they spend their paycheck follows. The difference is that they see spending choices as their decision.”

 

Additionally, Tucker strongly advises young people to sign up for disability insurance, if offered by their employer. While often cost prohibitive if done privately, signing up for both short and long-term disability insurance through their employer, and paying for it with after-tax dollars, should be a cornerstone of all young professionals’ financial foundation. Similar to retirement savings, becoming disabled is either a far-off concept to be addressed when older, or something that happens to others. “Like all of us, young people don’t want to be a burden to others,” says Tucker. “Therefore, I couch disability insurance as a way to avoid becoming a financial strain to their family.”  

 

Tucker then pivots to a conversation about health insurance. “It’s really interesting to see the reaction of the under-26-year-old crowd when I share roughly what their parents are paying to keep them on their health insurance plan. I prepare them for the transition to paying for their own coverage. We talk about high deductible plans and health savings accounts. However, unlike starting retirement savings, I share that I’m not a fan of HSAs until the debt is paid off.”

 

Another topic that Tucker believes is often overlooked is having a financial conversation with their parents. Although it can be difficult to initiate, Tucker advises young adults to talk with their parents about the parents’ retirement plans and financial stability – a move he couches as contingency planning. He explains that financial assistance to parents can derail their own retirement planning or even interfere with their personal life. “Money conversations are tough enough for couples without adding the flashpoint of providing financial assistance to a spouse’s parent,” says Tucker. By discussing retirement savings and retirement health care planning with their parents early, both children and parents will be better prepared if their parents lose their job or require long-term care. 

 

While it may seem way too early to initiate a conversation, a young professional has a great opportunity to initiate this conversation under the premise of asking to gain their parents’ wisdom of what they did or wish they had done when the parent was younger.

 

Another basic financial planning step is to prepare for unexpected events by keeping 3 to 6 months of savings for emergencies. Most young adults understand this concept because they have heard of it. But Tucker shares how to do it. Specifically, Tucker encourages the young professional to keep this money just enough out-of-reach to think twice before spending it on a non-emergency. Tucker says, “Where the emergency fund is kept is key. Having it in a checking account or any easily accessible account where it can be lost to an impulse purchase is a no-no. The money must be shielded from Venmo or a debit card.” With interest rates rising, purchasing a 3-month CD is Tucker’s new favorite option.

 

Lastly, Tucker engages the young professional in a conversation about their living arrangement. “I run into far too many young professionals who are adamant that they want their own place without roommates,” laments Tucker. “Maybe I’m just wired to think that the easiest way to get off on the right financial foot for the young professional is to live with roommates. It’s the simplest way I know to pay expenses when young. I like this option better than living with parents, for the real-world experience of paying utility bills and making choices for things like TV subscriptions. But for most, it’s still better in learning about life’s financial trade-offs than the solo place.”  

 

For experienced advice and knowledgeable financial analysis, visit Jim Tucker’s YouTube channel or connect with him on LinkedIn

 

Jim Tucker, CFP®, CRPS® is a financial advisor located at 3100 Tower Blvd, Suite 117, Durham, NC 27707. He offers securities and advisory services as a Registered Representative and Investment Adviser Representative of Commonwealth Financial Network®, Member FINRA/SIPC, a Registered Investment Adviser. Jim can be reached at 919-381-5780 or at jim.tucker@tuckerbria.com.

10 Instagram Accounts to Follow

When looking at social media content, it’s a good idea to look at what other creators are doing and then adjust those strategies for your brand.  Check out ten of the best influencers on Instagram and see what they’re doing to make their content great.

1. Nicole (Classic) Metcalf

Laughter is a powerful medicine that can help people bond, triggering positive physical and emotional changes in the body. That’s why comedian Nicole Metcalf, known @classic_athletic on Instagram, is at the top of the list. She shares tips for staying healthy. She will be hosting her classic comedy show in Hollywood this year, starting early December.

IG Handle: @classic_athletic 

 

2. Dalma Daniela

Dalma Daniela is a celebrated Colombian actress, singer, and digital creator living in Los Angeles. As an acoustic rock singer in Barranquilla, @dalma.llinas released her first hit single in 2019, generating over a million YouTube views. Her ability to adapt and resolve are two of her most significant assets, and she is no stranger to challenging societal norms. In the independent film “The Sovereign,” Dalma stars as one of the main characters. The film will be released in early 2023.

IG Handle: @dalma.llinas 

 

3. Nina Naustdal

Nina Naustdal is a model, actor, singer, TV personality, and designer from Norway. @ninanaustdal is also an entrepreneur known for her award-winning achievements. She has been honored with nine awards over the past ten years as a businesswoman and designer. Her high-performance business mindset comes from her early years as an elite athlete, winning over 300 championships and medals. Nina is a well-known face in the media, appearing on red carpets worldwide. She also holds star-studded fashion shows around the world.

IG Handle: @ninanaustdal

 

4. Lele Pons

Eleonora Pons Maronese, famously known as Lele Pons, is known for comedy and being an entertainer who can do it all. @lelepons is a Venezuelan-American internet personality celebrated for her YouTube videos. She stars in a YouTube docuseries titled The Secret Life of Lele Pons, which provides an insider’s look at her personal life; she also hosts her podcast on Spotify titled Best Kept Secrets with Lele Pons. Lele Pons, a twenty-three-year-old multi-talented star, distorts the line between digital creator and traditional entertainer with her comedy, music, and content.

IG Handle: @lelepons

 

5. Salt Bae

Nusret Gökçe, famously called Salt Bae, is a Turkish butcher, chef, food entertainer, and restaurateur. The popularity of Salt Bae’s technique for preparing and seasoning meat is due to its extreme attention to detail. @nusr_et owns Nusr-Et, a chain of luxury steak houses. At a young age, he achieved his sole goal of opening and operating his restaurant. He worked his way up through the ranks to pursue that single goal.

IG Handle: @nusr_et 

 

6. Amanda Cerny

Amanda Cerny, who has nearly 24 million followers on Instagram, lives in Miami. @amandacerny is one of the most successful internet creators out there, who’s known for her comedic videos, acting, and modeling gigs. This 30-year-old creator, arguably one of the most influential female social media creators in the US, has amassed millions of followers on her Instagram account. Amanda was born in Pennsylvania and is a model, actress, and philanthropist.

IG Handle: @amandacerny

 

7. Zach King

Zach King is on a mission to bring surprise, awe, and wonder to your social media feeds. Over the past years, @zachking has used his platform to help the next generation of filmmakers and storytellers create more than they consume. He is most famous for his “magic vines,” six-second videos that look like he’s doing magic. He calls these digital sleights of hand. Zach King has been the internet’s favorite illusionist for over a decade.

IG Handle: @zachking 

8. PewDiePie

The world’s highest-paid YouTube star in 2016, the Swedish gamer born Felix Kjellberg is known for Let’s Play videos and comedic formatted videos and shows. @pewdiepie, who has earned millions of subscribers on his comedy and video game commentary channel, is one of the most popular YouTubers in the world. Although other YouTubers had previously used the platform to show off their gaming skills, he was arguably the first to show that YouTube could be the mainstream video site it is known today.

IG Handle: @pewdiepie

 

9. Cameron Dallas

Cameron Dallas may seem like another pouty-lipped male model, but he is different in many ways. Millions of teenagers follow Cameron’s every move on social media like a teenage crush. @camerondallas reasons Millennials are a different breed of fan than their predecessors. They use social media to communicate with their idols but don’t necessarily know what they do in their spare time. Cameron began doing it for fun, and he continued to do so. He also recognized an opportunity to create a name for himself by doing what he loves.

IG Handle: @camerondallas 

 

10. Shay Mitchell

Shay Mitchell, a talented and poised actress from Canada, has been a role model for millions of viewers for many years. While her modeling career was taking off, however, @shaymitchell was determined to fulfill her acting potential. The Instagram star, known for her roles in the series Pretty Little Liars and You, has more than 34 million followers on Instagram alone. Her passion is contagious and evident in everything she does, especially in acting and entrepreneurship. 

IG Handle: @shaymitchell

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Replace Your University Founder Michael Lush Helps People Finance Their Lifestyle Through Replace Your Banker

In the face of what they have achieved so far and the long list of achievements under their belt, many highly accomplished individuals take the option of sitting back and enjoying the fruits of their labor. Meanwhile, others choose to aim even higher, elevating their brands and businesses to greater heights in the bid to make a more prominent mark. In the case of Replace Your University founder Michael Lush, the impressive portfolio attached to his name serves as a reminder that he has more people to help and more gaps in the financial education industry to close. On a mission to maneuver today’s go-getters toward a financially stable future, the well-respected authority is intensifying the efforts of Replace Your Banker

An acclaimed entrepreneur, Michael Lush has built and cemented a reputation across several sectors not only for his acumen and technical know-how but, most significantly, for his passion for helping people build the life that they want. His brainchildren are the materialization of a deep-seated desire to support others as they make headway toward their goals. 

Far from where he currently stands, Michael Lush initially started a humble career in the mortgage industry. But, given his go-getter attitude, work ethic, and drive, it was not a surprise when he quickly rose through the ranks, emerging as the Director of Operations for one of the largest lending firms in the country.

However, in 2008, Michael Lush had to deal with the personal implications of a shaken financial landscape and find his footing after the 2008 financial crisis forced the firm to close down. While he eventually returned to take another leadership position, the real estate financing expert would leave the mortgage scene in 2014 to launch a business and design a course revolving around educating consumers on effective ways to purchase or refinance their homes. 

Replace Your Mortgage, the venture that would soon evolve into Replace Your University, aimed to steer people away from their dependence on real estate financing. “This is tough for me to say, even to this day, because this was my career for seventeen years but utilizing a mortgage is truly the most archaic and inefficient way to finance real estate,” said Michael Lush.

In light of the fair share of downsides that mortgages have to offer, Michael Lush established Replace Your Mortgage. Yet, another question came to the fore: how do I own a bank if owning a bank is a far better deal?

The creation of Replace Your Banker sought to answer that question. Focusing on teaching people how to create the single biggest benefit in the federal tax code as the bedrock on which to build their financial, retirement, and estate plan, this new addition to the line of go-to resources under the Replace Your University umbrella makes it possible for anyone to take loans from their own piggy banks. 

Along with Replace Your Mortgage, Replace Your Mindset, Replace Your Employer, Replace Your Dollar, and Replace Your School, Replace Your Banker is a clear demonstration – strategically provided by Michael Lush – of alternatives that exist in the current economic landscape. Their launch and the position they now occupy in the financial education scene speak of the vision and power of Michael Lush as a thought leader and industry power player.

The struggles of an inspiring artist – Musician Elisa Sintjago opens up about the industry’s dark side.

Since artists began to use social media to showcase their talent, it has become much more convenient for them to reach and amaze the global audience with their talent. A few become viral overnight, while some try hard to break the ground for years but cannot get the recognition they deserve. These days, people assume that it is so easy when they see an artist being praised for what they do. Ignoring the struggle, sacrifice, hardships, and discrimination they have endorsed to become who they are today. 

Even today, discrimination and gender equality are pretty visible in many industries. More specifically, women have to go through them a lot compared to men. Although every sort of discrimination is wrong, when it comes to the entertainment industry, it is a poisoned chalice for women. The #MeToo movement, let alone brought the hideous face of the entertainment industry and what they have to go through in front of the world. 

With incredible efforts by empowered women, such injustice in all industries has reportedly decreased. Among such influential women, Elisa Sintjago holds a special place as she always echoes the voice of women’s equality and justice. Being an inspiring model, music producer, singer, and entrepreneur, Elisa showed the world that women can do everything a man can. Her incredible struggle inspires women worldwide who have been victims of gender inequality.

Elisa believes women have always been the ambassadors of peace, glamour, talent, and hard work. They have been overshadowed by men in the name of culture, religion, or society for centuries. Even today, women are being underpaid and underappreciated for their hard work. Despite being from a first-world developed country like the Netherlands, the injustice and stereotypes against women were very visible to Elisa Sintjago. 

Talking about the discrimination women face in European society, Elisa said, “Being a woman, I saw injustice in many places, and since then, I knew I had to prove everyone wrong. Throughout my career, I have always encouraged women to do what they love and inspired them to be independent and true to themselves.” While bringing the attempts of other women into consideration, she further added, “with the efforts of our local women and the help of international women communities, we could see progress in many countries, including the Netherlands, which recently ranked 5th in the EU for gender equality.”

Born and raised in a loving musician’s family, Elisa had an incredible vision to conquer the world with her talent. She started modeling at the age of just 16. Due to her exceptional skills, she was hired by two of the most prominent magazines in the Netherlands and was given a contract by the renowned women’s brand Victoria’s Secret. Moving forward, Elisa stepped into the music scene with a firm self-belief and great ambitions. Starting her career with a band, Elisa performed all over the Netherlands and Europe. 

“I never wanted to settle in life. I always dreamed high and wished to become a role model for the next generation. Coming from the fashion and music industry, I was able to see many dark rooms. Women were being objectified, body shamed and degraded by their superiors.” Elisa mentioned. Experiencing all this by herself led Elisa to start her brand with a vision to own these so-called flaws. She launched a musical label, Dream House the Label, to help anyone launching their musical career, regardless of gender and looks. It is a record label that solely judges an artist on their talent. 

Furthermore, Elisa started a makeup company named Dollhouse Beauty Lounge. With her brand, she is helping women to feel empowered by owning themselves. Elisa also owns a swimwear brand offering plus-size outfits to embrace inclusivity while boosting their confidence. Elisa Swimwear is an international brand that offers both male and female swimwear designs. The brand aims to inspire the world to feel and look sexy again! 

Being a victim of body shaming, Elisa is spreading awareness among women not to change their bodies for anyone. “Your body is stunning and beautiful as they are. Always feel confident in your appearance and never let anyone forcefully change you,” says Elisa. Women empowerment is not just related to women but is an inspiration for everyone who has been a victim of discrimination. The journey of women like Elisa Sintjago shows that through hard work and dedication, anyone can dominate the industry, and seeing them fighting for the right cause can restore our faith in the future.