Udit Ghosh Shares How Sucess Of Any Brand Lies In The Trust Of Its Audience

NY Weekly Staff on September 27, 2022

The audience’s trust is one of the most valuable assets a brand should maintain since its success depends entirely on that trust. 

Building a brand’s trust and reputation has become an essential practice in marketing. What drives customers to purchase a product or service is solely dependent on the brand’s reputation. The stakes are incredibly high today. Because of the internet, a single negative review can either build or destroy a brand’s reputation, ultimately determining whether or not your customers trust your brand.

A brand’s long-term success depends on maintaining its customers’ trust. Reviews, testimonials, and complaints are easy to find, and social media helps with this search. This affects a customer’s purchasing behavior. If your brand works diligently to establish trust and credibility, it will undoubtedly grow to become a success. Thus, it becomes the responsibility of marketing managers to take steps to maintain this trust. Udit Ghosh, who has helped hundreds of brands build trust and credibility through his branding and PR techniques, explains why a brand’s success depends on its audience’s trust.

The Reasons To Establish Trust.

When Udit started his first business, he assisted several businesses in generating leads. This was when he realized that, while many of these businesses were producing high-quality results, they were being underpaid for their services because they lacked the trust of their clients. This made it even more difficult for businesses to attract new customers and charge a premium for their services. That is when he decided to launch a digital marketing firm to assist individuals and businesses in growing their businesses through digital transformation and social media.

The marketing expert began assisting his clients’ brands in becoming credible by establishing trust and reputation. He says that when customers trust you, they want to do business with you, which gives you a competitive advantage in the long run. Trust also fosters customer loyalty, which extends beyond the product or service quality. Once a customer sees that a brand is authentic and transparent, a connection is built between that brand and the customer, which leads to earning their trust in it. This customer trust paves the way for a brand’s growth and success, even in a crowded market.

One of the best ways to build this trust among your clients and customers is via public relations, suggests Udit. PR helps brands build credibility and reputation via media outlets, where brands share their insights and expertise. This lets the audience see the brand in a new light. As a result, the once unidentified brand becomes known for its values like transparency and authenticity, which ultimately gain the prospects’ trust.

The co-founder of Tick Tiger says that once a customer becomes a supporter of your brand, they will undoubtedly start advocating for it. Why? Because they had a positive experience and are eager to share it with others. This turns into a tactic called “word-of-mouth marketing,” which ultimately attracts new clients! Of course, the goal of every business has been to onboard new customers and retain existing ones!

What Change Can You Expect?

To date, Udit Ghosh has worked with over 100 brands and entrepreneurs worldwide to build their online credibility and authenticity and sequentially customer trust through his PR techniques, which has resulted in increased business growth and revenue. Udit believes that trust is earned over time and that none of your clients will hand it over. PR accelerates the process of earning the customer’s trust by helping brands share a coherent marketing message. 

Udit Ghosh now aims to provide new opportunities for struggling entrepreneurs and brands to foster customer trust through digital transformation and PR so they can also succeed in the digital era. He believes that no business cannot afford to lose trust and credibility in this day and age. Ultimately, Udit believes trust is vital to a brand’s sustainability. As a brand, you can build this credibility and trust through the right applications of PR. 

Joshua Shull Believes Working From the Office Improves Innovation, Employee Development

NY Weekly Staff on September 27, 2022

Few subjects have provoked more debate in western nations since pandemic restrictions were lifted than home working. Remote working, as it is otherwise referred to, saw an enormous increase in popularity as social distancing became a critical way communities battled COVID-19. Many would not have predicted that its relevance would remain sky high for months and even years after vaccines first entered the arms of the most vulnerable. Yet some employees contended that working from home led to lifestyle improvements that were previously unattainable, such as reduced childcare costs. However, in a LinkedIn post, Joshua Shull has argued that the advantages of stimulated innovation and cooperation in a dedicated working environment outweigh those experienced during the pandemic.

Shull has previously garnered headlines for championing company culture to build healthier businesses and for his willingness to let go of sub-standard real estate agents in favor of more motivated ones. The primary case study in which he practices his philosophies is the running of Shull Homes, an Arizona-based real estate brokerage and contracting company. But more recently, he has published his views on social media, prompting debate and discussion of his often provocative ideas.

“I’d argue production was pinched, and morale was brought to new lows,” he said, referring to the working-from-home period during the pandemic. “Employers savored the benefits of lower overhead costs, but in exchange for what? As a business owner, I’ve discovered quickly the value of a ‘place of business,’ and this is where the meat of my topic begins.”

The main point of Shull’s post was not to point the finger at work-from-home advocates, as in countless articles elsewhere. Instead, it aligned more with his usual favored topics, including hands-off leadership and employee self-development. In the post, he made a positive case for in-office working rather than a negative one against employee flexibility.

“The office I’ve created is a place of opportunity for anyone that walks through its doors,” he added. “(It’s) a hub for professionals to bring their ideas in front of other creative minds to challenge them,” before going on to comment that “The synergy of highly ambitious people working together can never be matched by executive appointment or an autocratic thumb.”

Shull Homes has previously received coverage for its ambitious post-pandemic recruitment plans and unorthodox working environment. Its founder is likely the most prominent force driving its distinctive approaches to everything from open failure to client relationships. The latter has been described as hybrid, but with his latest social media activity, we know that Joshua Shull is firmly in the camp that the best outcomes for employees and employers lie in the office.

AO Digital Expands Enterprise Portfolio

NY Weekly Staff on September 27, 2022

Countless entrepreneurs have risked going into the demanding environment of e-commerce with great expectations. Ultimately, everyone’s goal is to build their empires as they leverage the benefits of contemporary technology and customer behavior. But unfortunately, these entrepreneurs go into new terrain while maintaining an old business mindset: start your own. AO Digital does not subscribe to this approach. Instead, they defy the standard by acquiring unscaled businesses and bringing them to life.

AO Digital specializes in collecting digital assets positioned to exit. As a result, the initiative has a massive influence on the market which administers and grows a portfolio of converting data and infrastructure to rehabilitate brands, boost business value, and transform online assets to meet the objectives of private equity buyers for a guaranteed exit.

Aside from providing guaranteed exit options, AO Digital invests in training entrepreneurs about the best ways and models for scaling their business  portfolios. The firm capitalized on its ability to fill a critical demand by educating the industry about drop shipping and e-commerce. Almost every single investor they have met has been sold a pipe dream about Amazon, drop shipping, and how it can make them wealthy overnight, which is far from the case.

AO Digital success has widely been due to the leadership of Alexander Olave, with his reputation for reviving struggling e-commerce enterprises. It approaches the aggregation process the same way a real estate investor approaches their investment portfolio. The company seeks to rehabilitate agency enterprises, allocate the required infrastructure to boost enterprise value, and exit assets to a ready-to-pull-the-trigger  to a Private Equity buyer.

AO Digital is making a meaningful impact with its unique skill in assisting entrepreneurs in securing actual investment opportunities in current e-commerce firms. It has a solid track record of being the top-of-mind aggregator for acquiring companies with strong cash flows and real exit value. By offering exceptional services to its increasing clientele, it is actively transforming the e-commerce scene and propelling it to new heights.

The company’s investors may leverage their portfolio by acquiring actual equity assets, such as cash-flowing brands with annual sales ranging from $300,000 to $1 million. Investors may use these brands as digital real estate in the digital marketplace, earning real estate profits without needing real estate timescales. Alexander was driven by a desire to educate the market and offer them a legitimate investment opportunity in the e-commerce area that will provide results for years by investing in an equity-backed asset with actual exit value.

AO Digital beats its competition because of its established contacts with Venture Capital and Private Equity, which enable the firm to guarantee an exit buyer every time. Consequently, no digital asset sits idle in its portfolio and is swiftly returned to investors. With its growing reputation and top-of-line service, AO Digital is becoming a revolutionary figure that many in the industry would struggle to match.

The Often Overlooked Risks of Trading Options

NY Weekly Staff on September 27, 2022

Options trading is often known for spikes and dips, especially in a trader’s portfolio. Investing in options is an exceptionally risky way to make money. Options are very different from stocks, which are straightforward pieces of ownership issued by public companies.

 The concept of options explained: 

  • It is a contract.
  • The contract gives the buyer the right (not to be confused with obligation), to buy or sell the underlying asset by a certain expiration date at a specified price. The specified price is called “strike price”. 
  • You can buy or sell a call option; you can also buy or sell a put option. 
  • Call options: In these contracts, the buyer wagers that the market price of the underlying asset will rise above the strike price, while the seller wagers that it will fall below the strike price.
  • Put options: A put option buyer ists that the market value of the underlying asset will drop below the strike price, while a put option seller ists that it won’t.

An option is less like buying shares in a company and more like renting an apartment or buying a house, getting it under contract and selling it to someone else without ever living in it.  

Why do most option traders fail?

 More than 70% of option traders lose. Just like in any other financial markets, most of them don’t know how to manage the risk. “We just trade with a big empty stomach, and if we lose, we will trade again with the same posture.”

 Even many professional traders, and those who have gotten some degree from a financial school fail too. But it’s not that everybody fails, someone has to win it all. Smart investors always try to minimize risks and hunt for opportunities. They always have a backup plan and find the weaknesses in their investment. These traits lead to consistency, the most important asset.

 Risk is an inevitable part of the financial markets, but some instruments carry more risk than others. Options are one of the riskiest instruments in the market. Regardless of what you are trying to accomplish in the market, be it making some extra money or enhancing your portfolio, options trading requires that you be aware of its risks.

 Risk 1: Premiums add up: You need to be comfortable with the possibility that you might have to pay the premium for nothing. The underlying asset could move against you, and the contract will be forced to expire. If you are comfortable with the risk, you know what you are doing. But paying premiums in vain time and time again could actually add up to cause a big overall loss. 

Risk 2: No option for no risk: For an option trader, there is no option for having no risk. There is a certain amount of risk if you buy/sell a call/put option. But there is also a risk if you miss the trade opportunities (make no trade at all). For most people, the shapes of risk are different, but the size is similar, but not for all. Investor Carlos Then, with his risk-management techniques, multiplied his initial investment amount by 210 times trading options not even a year ago. Risk exists one way or another, but the great investors manage to take calculated risks, rather than haphazard ones. 

Risk 3: Fees, fees and fees: You must pay a commission to your broker in addition to the premium you must pay for your options. As a result, before buying an options contract, it always makes sense to compare expected costs with possible earnings (and losses). If not, you risk having a loss that is higher than you anticipated or a gain that is smaller than you anticipated. The more you trade, the more you lose.

 Risk 4: You are not buying an asset: Unlike buying a company’s stock, it is easy to mistake a call option for an asset. However, all that you have bought are rights. Although this is not something concerning, a psychological effect of buying rights instead of assets sometimes hits. If you buy a call option, you buy the right to buy the stock. If you buy a put option, you buy the right to sell. Unlike holding a stock, it is not an asset, just an investment.

 Risk 5: You can get emotionally attached: While some traders swear by them, there are others who fear that the emotional side of trading is a negative thing that cannot be avoided when trading options. This is a weak point for many investors. Being able to handle your emotions is one way that traders differ from others in general. Options are a roller coaster of emotions, and there’s a lot to handle.

 Risk 6: Option market manipulation: Sometimes the options market is manipulated by a certain party, be it a company or individual. Manipulation of the stock also results in an option price change. It may be worth your time to research certain options, as this can help you choose whether to invest in them. Illiquid options are even easier to manipulate. Again, it is recommended to perform your due diligence before opening a trade position.

No trade is perfect and you can lose money in any market. The key to success is being able to manage your risks and make a profit in the process. This means calculating your costs and making sure that you have a plan for each trade that you put on.  

“It’s not the mathematical skill that’s critical to winning, it’s the discipline of being able to stick to the system. There are very few people who can withstand the losses emotionally and still stick with the system. Probably only one in five hundred people has the necessary discipline to be successful. “

 -Blair Hull, one of the most successful option traders

 Blair Hull’s time did not have rules written in stone, and modern-day option traders  like Carlos Then, don’t have things written in the cloud. They have a plan for when things are going as planned, and one for when things are going wrong. And they are disciplined with their plan—it’s their recipe for success.

Home Of The Blues: Poems For The Spirit, Heart, And Soul—A Spirited Publication By Joe Griffin

NY Weekly Staff on September 27, 2022

Celebrated poet Dr. Joe Griffin captures blues in a relatable and energizing way. From blues as a lifestyle to the power of love and overcoming challenges, his poetry speaks to the daily struggles and joys we all experience.

Dr. Joe Griffin was born in Clarksdale, Mississippi, otherwise known as the Home of the Blues. Despite coming from humble beginnings and growing up in one of the poorest regions of the United States, Joe’s love for poetry, academics, and sports helped him escape the Mississippi Delta’s harsh conditions. He earned his undergraduate degree in English Literature from the prestigious Belhaven University (college) and HBCU Coahoma Community College and a master’s from Delta State University, eventually leading him to become a well-respected principal in Meridian MS and Moss Point. In addition to his academic accomplishments with a Ph.D. in educational leadership and research, Joe has also served as an Assistant Coach for basketball, football, and track at the Coahoma County High School. He is a respected member of the literary community, and he continues to use his platform to give back to his home state of Mississippi.

Joe Griffin’s Commitment To Making The World A Better Place

Joe Griffin is a member of the International Free and Accepted Modern Masons (IFAMM), a Christian organization that has existed since 1950. Griffin became interested in the organization and was impressed by its commitment to charitable work and its focus on personal development. Griffin says that being a Mason has helped him become a better human, and he is proud to be part of an association committed to making the world a better place.

Home Of The Blues—A Hope For The Hopeless

In his new book, Home Of The Blues: Poems For The Spirit, Heart, And Soul, Joe Griffin seeks to inspire readers to follow their dreams and overcome life’s challenges. Griffin is no stranger to adversity himself. Throughout his career, he focused on helping others reach their full potential. Despite the obstacles, Dr. Joe Griffin never lost sight of his goals.

“I want people to believe that they can achieve their dreams, regardless of how hard life gets,” Joe says

With his new book, Griffin hopes to provide the encouragement and inspiration necessary for others to achieve their own success stories.

Promoting Quality Education Through Instructional Leadership

Dr. Joe Griffin has spent the last two decades teaching English and directing schools to develop and implement programs, enhancing the overall staff performance and students’ grades.

Through his work and expertise, Dr. Joe has helped schools establish communication channels between teachers and administration, promoting a more collaborative environment beneficial for all parties involved. He believes instruction leaders must be able to motivate those around them to achieve common goals and need to be able to listen to different points of view and find common ground. Most importantly, they must have a clear vision for what they want to achieve and communicate that clearly to those they lead. When done effectively, instructional leadership can tremendously impact a school community. As someone who has practiced it for many years, Joe has seen first-hand the positive difference it can make.

He’s successfully educated and professionally trained the staff through instructional leadership, leading to better students’ overall performance.

Rise, Grind & Shine

As someone from humble beginnings, Joe has dedicated his life to helping others reach their full potential. Joe’s poetry is filled with stories of overcoming adversity and achieving success. He hopes his readers will be inspired to pursue their dreams and realize that anything is possible. With his guidance, support, and leadership, anyone can reach their full potential and lead a fulfilling life.

“The blues is about being resilient against adversities,” he says. “It’s about refusing to give up, no matter how challenging things get.”

Joe’s journey through life has been one full of ups and downs, good times and bad, and throughout it all, the blues have been a constant source of strength and inspiration. In Home of the Blues, Joe captures this journey in a series of personal and universal poems. From the first chapter, “Affirmation (for the spirit),” which chronicles strength, motivation, and joy, to “Prayers for the soul,” which celebrates the power of love to heal the soul, these poems offer a window into the human experience. In addition to reflecting on Joe’s journey, the poetry also provides a blueprint for us all to follow when facing our challenges. Just as the blues can lift us when feeling down, they can also give us the bravery to keep going when times are tough.

Blues—The Story Of Our Lives

As a respected professor and celebrated poet, Dr. Joe Griffin is a strong advocate for the power of music, and he believes that the blues can help people find the strength they need to face life’s challenges. He has seen first-hand how music can change people’s lives, and he wants to share that with as many people as possible. The book’s last section is dedicated to motivation; in it, Joe shares his story of overcoming adversity. He hopes his story will inspire others never to give up, no matter how difficult things may seem.

The Sterling Exp is Set to Drop Their New Album “The Renegade”

NY Weekly Staff on September 27, 2022

Sometimes you are lucky in this life and are blessed with a unique talent. Something that sets you apart from everyone else. We are all unique in our ways, and music is often a skill that represents this uniqueness symbolically. When I hear great music, I often hear the artist’s inspiration, but the best music stands on its own and is hard to compare. When I heard about Sterling, I was taken aback by his raw talent. Artists like him are often overlooked but never unnoticed. I see a bright future for Sterling, with the start of his new band and an upcoming band, The Sterling exp, and their album “the Renegade.”

Sterling has seen a lot of success so far in 2022; with the release of his music video “Butterfly” on YouTube last May, he began gaining more international attention in the U.S, Germany, and the UK. “Butterfly” has amassed over 180,000 views on YouTube since May and has continued to resonate with the people who listen to this style of music. The Sterling exp will take over this niche old-school genre with an added modern flare. If the following songs are anything like “Butterfly”, we are in for something special with this band.

The Sterling exp is a band made up of 5 highly talented musicians, Sterling on vocals, Edward “Hott” Cleveland on drums, and co-producer Orig, drummer for Eric Gales band. Sheldon “Shelladelic” Fisher (incredible guitarist) the upcoming track “Dance little Sister has (Eric Gales) on guitar and drums. Bass is Micah Moffett just off the Maxwell Anthony Hamilton and Joe tour. These are all respected artists and incredible musicians in their own right, but when you bring together the talent of 5 people and do it properly, you can see a lot of success. 

This band is about the real soul and authentic music. No modern synthetic music is on the radio today—natural, soulful vocals mixed with classic instrumentation. The Sterling exp will make an even more significant wave when they release their upcoming album, “the Renegade.”So, suppose you are a fan of soulful psychedelic music that is nostalgic and made to the highest quality. In that case, I suggest you go give The Sterling exp a must-listen and make sure you watch their music video for “Butterfly” while you await the new album. 

https://www.youtube.com/watch?v=h5Oi0oXUJu8

Instagram: @lonsterling 

Toronto’s Lil Kizzle Announces Signing to Morojele Music Group with “Don’t Step” Single

NY Weekly Staff on September 27, 2022

Youthful acts in the globe of music usually ascend from their acclaim as social media sensations. However, a rarity in today’s industry customs are artists who build their success from the ground up. 

Toronto’s rising artist Lil Kizzle knows a thing or two about getting it out of the mud. At the age of three, Lil Kizzle was put into the foster system and spent most of his life as an orphan after his parents became incarcerated. However, he maneuvered his way through friendships and several hobbies and by 2019, Kizzle befriended Mofano, another minor who accompanied him in his group home. Mofano, nephew to Morojele Music Group CEO– Tyce Morjoele, took a fondness for Kizzle and reignited the flame, cementing the confidence Lil Kizzle needed to know he had the talent, passion, drive and work ethic to be great.

Today Lil Kizzle announced his alliance with urban music label Morojele Music Group via debuting a high-energy music video and newest single, “Don’t Step.”

The teenaged heavy stepper trekked into this week’s drops’ moving correctly. However, the Lighter Juice shot and directed music video only begins to capture the energy of his untamed bars. In the single, the rapper clamors, “Can talk my sh*t ain’t no rookie like Veeze, Money boy money man me.”

With great esteem for the late American rapper Young Dolph, Kizzle’s pen is on theme with the King of Memphis’ freewheeling, raw and hustle-infused discography.

Kizzle also soaked up inspiration from the morality of the rapper and other artists such as Babyface Ray, Jay-Z, and Lil Baby, all stem from similar upbringings and resources within their communities. According to industry rep Selena Reyes, Kizzle is ‘setting himself up to be able to give back to a plethora of charities and children living in similar conditions.’ 

Though he has never attended a concert or hoofed on a professional stage, the artist is preparing to join the label on its 2022 “Proceed With Caution” Canada-wide tour this Fall alongside SBO Swampy, Mykell Messiah, Grymee, and Flash Milla.

Check out his debut music video, “Don’t Step,” here.

On the Leading Edge of Technology, Dr. Sadri Pursues Progress in Ophthalmology.

NY Weekly Staff on September 27, 2022

Science is growing faster than ever. Technology is increasing, equipment is more precise than ever, and the breadth of knowledge available to doctors and innovators makes progress an exciting adventure. Dr. Ehsan Sadri is co-founder of Visionary Ventures. This venture’s capital fund focuses on a progressive approach to ophthalmology, investing in start-ups that present novel solutions for patients. 

He is a first-generation Iranian American and the first in his family to become a doctor. He is a board-certified laser eye surgeon based in Newport Beach, CA and has been practicing since 2004. Visionary Eye Institute was founded on the heels of the pandemic. “I’m always fascinated with how to make patients see better and have the best experience,” he says of his passion for innovation. 

Dr. Sadri and his associates utilize the venture fund to help influence the direction of ophthalmology, recognize patients’ unmet needs, and fill in the gaps in care. His passion for helping people to regain clear vision grew organically into something that will impact a broader group of patients than limiting it to those who walk through the doors of his clinic. Dr. Sadri has taught over 300 peer-reviewed lectures around the world. 

He also hosts a nonprofit that works internationally to provide free eye surgeries for people who cannot afford them. 

His unique approach to business has helped him leverage his mentality in a way that supports forward motion and progress. He believes in the “lunchbox mentality” that helps him stay grounded and focused on doing the hard labor of love within his industry. “Success means ‘the progressive realization of a worthy ideal…’” He quotes Earl Nightingale as he references his desire to provide novel solutions for vision patients throughout the industry.  

Dr. Ehsan Sadri is well-respected and considered a thought leader in his field. He speaks at many Ophthalmology conferences and focuses on progressive, leading-edge techniques and technology to best serve vision patients. His experience and expertise allow him to educate eye surgeons on vision preservation and correction. He plans to incorporate additional eyecare products into his repertoire, including sunglasses, eye creams, and blue-blocker glasses. 

To keep up with Dr. Sadri, check him out on Instagram at @DrEhsanSadri, visit his clinic at https://www.visionaryeyeinstitute.com/ or check out his venture capital fund at https://visionaryvc.com/. 

Groundbreaking Financial Services Platform Techreo Continues Expansion into Bolivia

NY Weekly Staff on September 27, 2022

Techreo has established itself as the leading provider of mobile financial services in Mexico, with over 125,000 customers and thousands joining the platform daily. The innovative technology company is now continuing its geographical expansion by launching its mobile app in Bolivia in the following months.

The announcement of their expansion comes on the heels of a recent capital raise of $5.6M, a significant indication of the excitement and enthusiasm surrounding the groundbreaking platform. Expansion plans include moving into new locations and continuing to build the suite of products available to their growing user base.

As Techreo founder Iliana de Silva explains, their ultimate mission is to provide a single platform for customers to receive all of their financial services – to send and receive payments, apply and qualify for loans, receive helpful financial advice, and more.

“What sets us apart is that there is not another application on the market right now that has the features we offer,” de Silva says.

Those features include the recently launched micro-insurance program, delivering essential protection for health, home, and family. Additionally, Techreo opened its financial education portal, separating itself from competitors as a services platform and a place where users can learn fundamental business principles while improving their personal and professional finances. 

Ultimately, Techreo plans to become the leading resource for the historically underbanked Spanish-speaking consumers in America. They have created a platform to revolutionize customers’ business through their smart devices.

“We are focused on the underbanked,” de Silva says. “Other FinTechs are targeting the top of the pyramid, people who already have a bank account – which they require you to use their app. All you need to use Techreo is your national ID, and from there, you can create an account and access our different services and products.”

Already backed by a leading financial institution in Mexico, Techreo is planning another capital raise to continue its rapid expansion throughout Mexico and into other countries. Their goal is to raise $10M in the subsequent funding round, allowing them to continue developing their app, building out new products and services, and connecting with increasing users.

They recently launched a successful referral program that has generated a 70% increase in new customers in only a few months, with those numbers increasing monthly. 

Techreo is a rare FinTech positioned not only to help consumers change how they approach their financial services but a company that is committed to genuinely transforming the lives of its customers. Moreover, by directing their technology toward the historically underserved, Techreo is making it possible for potentially millions of future users to have a safe and secure place to bank, earn money, and grow their wealth. For these reasons, Techreo is fostering intense excitement within the FinTech space, leading the way with its revolutionary financial services platform.

To learn more about Techreo’s mission to serve consumers with innovative mobile financial products and services, visit www.techreo.mx 

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