Talented Italian American Rapper Cold Sholda Aims to Build a “New Rome”

Fast-rising music artist Cold Sholda celebrates Julius Caesar with the release of the CAESAR album.

Cold Sholda, otherwise known as Sebastian Zinna, has continued in his pursuit of creating a new wave for himself with the release of CAESAR. The new album is a celebration of one of the greatest people and generals to ever live—Julius Caesar. Zinna creates a one-of-a-kind masterpiece that blends real-life Brooklyn Italian street stories with Ancient Rome.

The music and entertainment industry has evolved over the years, growing to become a multi-billion dollar market. Several talented acts have emerged in recent times to deliver great tunes to music lovers worldwide. However, many of the songs coming out of speakers have seemingly deviated from the true essence of making music, which is where Cold Sholda is looking to make a difference as substantiated with the CAESAR album.

The latest project aims to deliver a unique listening experience to music fans while offering an unprecedented approach to the business. The rap act aims to carve a niche in the industry, with his diverse background influencing his style and lyrical delivery. Growing up on the tough streets of Gravesend, Brooklyn, Cold Sholda broke away from the norm, channeling his energy and putting it towards rap, spitting powerful bars on banging beats, with a comparison with the likes of Nas, Canibus, and Wu-Tang Clan.

The CAESAR album contains thought-provoking yet entertaining tracks, with Cold Sholda showing his respect for the exemplary leader. The album was released on Julius Caesar’s birthday as part of the celebration of the life and times of the general.

The project also resonates with Cold Sholda’s mission with his New Rome Movement, an initiative created to promote unity amongst fellow Italian artists while trying to help educate the youth that they can be more than gangsters. Cold Sholda seeks to motivate Italian youths, drawing inspiration from the great individuals that have come out of the country while ensuring that they remain true to their origin and tradition.

“I want to give hope to all young Italians everywhere, that if we stick together and defend our culture, we can build a New Rome,” said Zinna.

CAESAR is available on Spotify and other major streaming platforms for lovers of conscious, impactful music worldwide. For more information about CAESAR and Cold Sholda’s New Rome, visit his page on Instagram.

Nocturnal Makes Waves in the Music Industry with the Release of His New Single “Run It Up”

Securing a highly reputable position in the summits of the music industry has become relatively more straightforward over recent years, thanks to the rise of technological advancements and the advent of social media. Now, aspirants from all walks of life possess the potential to climb the pinnacles of a highly competitive industry so long as they remain steadfast in translating their visions into reality and expanding their influence across the trade. Indeed, the journey to success has become relatively smoother, but one cannot deny that some artists who are born to privilege are more likely to dominate the music scene, leaving independent musicians struggling to distinguish themselves apart from their competitors and rise above. Nocturnal, a rising artist in the realms of music and entertainment, proves that success is within arm’s reach even for those who hail from humble beginnings.

Nocturnal is an up-and-coming artist and rapper who originally hails from New Haven County, Connecticut. Packed with a dream to transcend limitations and go beyond borders, this emerging self-starter is set to take the industry by storm.

Over the years, this must-watch force has managed to impress a number of established authorities, powerhouses, and peers because of his distinctive artistry and incredible affinity towards beats, rhythm, and lyrics. While memorable melodies heavily characterize this talented artist’s discography, the powerful messages that Nocturnal sends across have allowed him to drive change and impact lives. On top of that, anyone who dives deep into his tracks will soon realize that they have a recurring theme of inspiring people to become the best versions of themselves.

“I want people to stop caring about what society thinks about them and encourage aspirants to strive for excellence,” the rising star shared.

A lyricist with a lot of pain, vulnerability, and authenticity mashed in his music, Nocturnal transcends limitations and exceeds expectations by producing songs that truly relate with various listeners around the world. Each track is created to convey raw emotions that empower individuals to continue striving for greatness despite the odds. As a matter of fact, the recent release of his single, “Run It Up,” talks largely about his struggles as an independent artist who is constantly being overlooked by prominent labels across the industry.

“This project really hits close to home,” Nocturnal shared.

The promising milestones that Nocturnal has achieved over the years cannot be solely credited to his body of work. As a matter of fact, much of his successes can be attributed to one of his best friends who passed away years ago due to an accident.

“He was the one who always encouraged me to pursue music, but I never listened to him,” Nocturnal said. “After he died, I decided to take music seriously and dedicate my career to him,” he added.

With no intentions of slowing down any time soon, it is clear that this is only the beginning for this rising star. As a matter of fact, Nocturnal is expected to release two to three tracks later this year, showcasing his passion and prowess towards his craft. With his rise to fame, he hopes to inspire many aspirants, encouraging them to step out of their comfort zones and rise above.

To know more about Nocturnal, you may visit his Instagram or Twitter page. Be sure to stream “Run It Up” and check out the visual on YouTube.

 

Scott Hughes Creates New Avenues for Book Lovers and Promotion of Authors

Books are the best friends and companions for many people. When a book is loved by readers, the author, too, is often adored. One thing up-and-coming authors seek is a chance of getting fair reviews of their books, which are products of their intellectualism.

Making it his mission to increase readership of books online and also promote their authors, Scott Hughes created OnlineBookClub, which now has grown to be incredibly popular both among book readers and book authors.

This Online Book Club, based out of Manchester, Connecticut, has opened up new avenues for authors to come into notice of readers, get reviews of their books directly from the readers and also critical acclaim by a section of them. Many authors earlier missed this opportunity to get directly connected to the readers.

The credit for the start of this online noble venture goes to Scott Hughes, who was born in Manchester, Connecticut, where he still lives today.

The stunningly simple concept developed by Scott Hughes turned out to be highly successful, as the club today has an enviable membership numbering over two million people. The pace of growth of this number is also quite high, making it extremely popular among the book readers.

We find that it makes sense for the novelists, fiction writers, and all other authors to feel happy about the club, as it has opened up a new vista for them to gain a readership fan base in the field of literature. This is something that the authors had been waiting for, and Scott Hughes made it easy for them.

Interestingly, Scott Hughes himself is a writer too. His book Achieve Your Dreams was a great success. It clocked a very impressive 4,000 downloads in the first week it was released on Kindle.

It goes without saying this made Achieve Your Dreams an instant bestseller.

Scott Hughes enjoys the global distinction of having promoted well over 10,000 authors across the globe through his platform. Scott Hughes and his company is working as a resource-point for the upcoming and established writers, bloggers, business owners, and entrepreneurs.

This is due to the reason that those who are interested in technology, literature, science, or marketing can connect with Scott Hughes on different social media platforms to send a message or question to him about anything and everything concerning the books.

Scott Hughes will help them to the best of his ability and knowledge. For the authors, it is a great help, as it acts as a major platform for review of their books as the reviewers regularly comment on the reviews, sharing diverse opinions on novels and all other sorts of books on this website.

As such, reviews are very fair and honest, the authors can get a reflection of the mood of the reviewers and their critical acclaim for the theme or topic of the book, be it a fiction story or fact-based scientific book. For the avid book readers, there just cannot be any better way than this online platform.

Another interesting fact about the club by Scott Hughes is the fact that it also acts as a means of advertisement of the books, their titles, and authors globally. The authors are also reaching a vast number of readers directly through this professionally run organization.

An author may have written a novel with a very interesting theme or plot and a scientific writer may have written a book on a scientific issue, but they don’t get critical acclaim or justified reviews of their intellectual product. Here, OnlineBookClub can help and encourage them to write further.

Ruben Alvarez Is Branding

Every so often, a new face appears in the market who is going to become the next big name for the industry. Personal branding has become one of the biggest trending hot words of this decade, with everyone willing to teach it, but few being effective at it.

Ruben Alvarez is the Founder and CEO of The Marketing Hunters, a business who is focused on elevating the brand of businesses. They have recently made a shift into working with highly ambitious individuals on their personal brands.

“The personal brand is what elevates everything you are doing. It allows the business or the person to become real and relatable,” says Ruben Alvarez.

“People who invest into their brand are able to charge higher prices and close deals at least two times faster. Why? You have seen more time than your competition and while they are only asking for money with each interaction, you are offering more than just that. It is difficult to transition from the outdated way of doing things to now. I get that. However, that does not excuse not doing it. At some point, shifts are needed. The people who are early adopters are going to be the winners. The good news is we are still in the early adoption stage.”

What makes a good brand? Even better, what separates everyone’s good brand from your great brand?

“Most people are going to do the bare minimum for their brands,” continues Ruben. “It will most likely be just them putting out a generic message that most people have already heard. I believe that if people who are making a brand stopped and looked at whatever they are about to post or create, they would realize they themselves would not support this.”

“A great brand is built on the support of other people. It starts there. But do not get confused. Just because you support others, does not mean you will take off. Give people a reason to support you. Be ambitious. Surprise your followers and often. When you allow others to get bored with you, that is when the personal brand fails. The average and the mundane, that is a good brand. The great brand is exceptional and extraordinary. It is the people who travel to mars. We are looking for the underdog who can make it to the top.”

What advice would you give to anyone who is stuck in their branding?

“As much as this is a generic answer, try harder. Be more creative. If you cannot, then hire someone. The longer you take to overthink this, the easier it is for the person who wants to take up the same market space as you.”

Ruben adds, “Branding is essentially marketing and it all revolves around creativity. When your creative brain gets to work and you are able to get mass amounts of people speaking about you and what you are doing, that is when magic happens. There is one major requirement for people to start talking about you. You need to win. I’ll leave it at that. Interpret it as you want. That is the key.”

To find out more about Ruben Alvarez or his company, visit The Marketing Hunters: Digital Advertising.

Pareja Family Foundation on Promoting Inclusivity and Closing the Gender Gap in the Tech Industry

Significant strides, which are aligned with the advancements in the social and political landscape, have been made by industries all across the globe. Apart from emphasizing diversification and representation, a heavy premium has also been placed on breaking the barriers preventing women and minorities from securing a spot in their target fields. However, the world of tech, in particular, remains characterized by its considerable gender gap, a concerning reality that pushed the Pareja Family Foundation to take on the mission to build a culture of inclusion and belongingness in the space.

Pareja Family Foundation, which operates under the goal of cultivating leaders, providing tools and opportunities for women and minorities, and increasing their earning potential, is the brainchild of Leo and Ariana Pareja. As both children of immigrants, they are intimately familiar with the struggles that people who were not born to privilege often contend with. The Pareja’s have been lifelong entrepreneurs that took them from owning several small businesses to a venture backed tech startup with over 40 million venture capital.

The power couple’s latest move in the tech industry can be credited for the birth of the Pareja Family Foundation. This venture exposed them to the ins and outs of the sector and the experience sparked the passion that would eventually fuel the creation of their purpose-driven foundation.

 

“The entire tech industry is changing. More and more companies are no longer requiring a 4-year college degree and the old antiquated idea of hiring people based on what college they attended is no longer a thing. The opportunity to enter the tech space is no longer limited by someone’s ability to afford college, which opens up the career path to a whole lot of folks who have been previously left out.,” shared Leo Pareja, expounding on the impetus behind the establishment of PFF. 

Currently, the Pareja Family Foundation is addressing the gender gap issue in the workplace through two initiatives, one of which is an apprenticeship program called Breaking Bias. A twenty-four-week boot camp that comes at no cost to the students, it serves as an avenue for women and disadvantaged minorities without a formal college education to learn how to jump-start a career in tech and secure positions in some of the most sought-after institutions in the federal government and technology sector.

WWL or Women Who Lead is another purpose-driven endeavor by the Pareja Family Foundation. At its heart is the recognition that gender income inequality, work-family balance, gender bias, and harassment are just a few of the many challenges that women face every day in the workplace. To guide women re-entering the workforce in navigating these waters, WWL connects them to small business owners, executives, managers, and other established authorities who can serve as mentors. 

For Leo and Ariana, the Pareja Family Foundation is no mere venture—it is a driver of change and an advocate for what women and minorities deserve. “We are helping women escaping domestic violence, women who have lost their businesses due to COVID-19, and young, energetic kids that live in low-income neighborhoods just like the one I grew up in to have a shot at making a six-figure salary,” added Ariana. 

In the years to come, the Pareja Family Foundation aims to intensify its efforts in bridging the gaps in the workforce. Through its programs, it hopes to make a difference in countless lives and enable success for more women and minorities. 

Learn more about Pareja Family Foundation by visiting its website.

 

SKRT and Its Quick Ascent to the Top Of Jewelry Industry

Nothing improves a person’s outfit and swagger better than beautiful, sparkling jewelry. Knowing this, many jewelry shops sell them at exorbitant prices to take advantage of the market, but not SKRT. The jewelry company based in Miami, Florida, offers a wide selection of jewelry and watches, with the pledge to deliver high-quality bling that will not break the bank.

Founded by innovative entrepreneur Dean Bar Haim, the company prides itself on a wide array of “iced out” selections. It has a brick-and-mortar store located on Biscayne Boulevard in Miami as well as an online shop that caters and ships to international customers. Both stores carry the venture’s signature gold-plated jewelry with cubic zirconia stones. 

SKRT specializes in crafting customized jewelry such as chains, necklaces, bracelets, and many more. Anyone can ask for a personalized design, with the most common request being names and significant numbers. Another type of accessory that the company makes is unique, exciting, and eye-catching creations that include pendants designed into pop culture icons, such as Gengar from Pokemon, Goku from Dragon Ball, Stewie from Family Guy, Mr. Monopoly, and Iron Man, among others. 

At the same time, it also has options for individuals who prefer sleek and classy shapes or style with their Cuban link, Bugatti link, and tennis jewelry. Most of their products are seen being showcased on the company’s official Instagram account, which has an impressive follower count of more than 214,000. 

What sets it apart from other jewelry companies is its offer of a lifetime guarantee to its paying customers. This one-of-a-kind promise is a testament to the company’s confidence and faith in the quality of its products, which are made from only the finest materials like 316 stainless steel that are also found in other premium products such as Rolex watches.

In line with its mission to provide bang for the buck jewelry and watches, the business has a “buy now, pay later” arrangement that allows a buyer to split the payments into four hassle-free installments that do not require any credit cards. It even ships worldwide for free, so buyers across the globe can also experience affordable luxury items from SKRT.

Its clientele is not only limited to people on a budget; it also caters to numerous affluent individuals, hip-hop artists, actors, and social media influencers. Some of the elite personalities who are patrons of the company are Latin singer El Gran Alcover, hip-hop artist Oh Trapstar, actress Natalie Friedman, and entrepreneur Xerxes Frechiani. 

Striking the perfect balance between style, quality, and a reasonable price tag has been instrumental to the immense achievements of the venture. Without a doubt, Dean Bar Haim has successfully brought his brand into the spotlight, and more people, especially celebrities, are becoming interested in owning and wearing an SKRT original. In the future, he plans to take the business to greater heights and catapult it to the forefront of the jewelry industry.

Learn more about SKRT by checking out their official website and Instagram page