In the ever-evolving automotive landscape, Theresa Contreras is a standout figure known for her cutting-edge designs, creativity, and unwavering dedication to excellence. As co-founder and lead designer at BAJA FORGED, Theresa has built a reputation for producing custom off-road vehicles that combine rugged functionality with artistic flair. Her story is a testament to the power of vehicle customization and staying true to one’s own vision.
The Life-Changing Power of Customization and Exploration
“Customizing your vehicle and using it to take you on adventures will change your life; it changed mine,” shares Theresa Contreras. To her, vehicles are not just means of transport; they are personal extensions that shape the journeys we take. Theresa’s personal journey with BAJA FORGED reflects this deeply held belief, as she builds vehicles that not only look striking but are designed to handle the toughest terrains, empowering others to discover new horizons. With the company’s tagline, “Signature builds & off-road products built to forge your own path,” BAJA FORGED is a call to adventure, a reminder that vehicles can serve as tools for self-discovery.
The Inception of BAJA FORGED
BAJA FORGED was born from Theresa’s unyielding passion for pushing the boundaries of automotive design. Specializing in transforming Ford Broncos and other trucks into powerful off-road vehicles, BAJA FORGED combines style, performance, and durability. Each build is crafted with meticulous attention to detail, ensuring that every vehicle not only looks the part but is also built to thrive in rugged environments.
Theresa’s journey into the automotive world started at her family’s shop, LGE-CTS Motorsports. Growing up in a hands-on, automotive-centric environment, Theresa and her sister learned the ropes of vehicle customization from a young age. After honing her skills with a degree in Graphic Design from Cal Poly Pomona, she returned to the automotive world, ready to make her mark.
Overcoming Skepticism with Perseverance and Innovation
One of Theresa’s biggest challenges was the skepticism she faced when presenting her forward-thinking designs. Despite initial doubts from industry insiders, she stood firm in her vision, which eventually won over critics. Theresa’s work began gaining recognition at major industry events such as SEMA, a testament to her persistence and innovative spirit. As her reputation grew, so did the demand for her custom designs, leading to the establishment of BAJA FORGED. “If I had let the initial naysayers hold us back, we wouldn’t be here today,” she reflects, emphasizing the importance of staying true to oneself.
Breaking Boundaries and Setting New Standards
Theresa’s journey has always been about challenging norms and pushing limits. She is proud to lead in a male-dominated industry, and while others may focus on her gender, Theresa is focused on perfecting her craft. “I don’t think about being a female in a male-dominated industry; I think about how I can be the best at what I do and how that translates into helping others find their best, too,” she explains. This approach has been a cornerstone of her success, allowing her to push the boundaries of what’s possible in automotive design.
Recognized Achievements and Industry Accolades
Theresa’s expertise and passion have been recognized with numerous awards throughout her career:
2024 – “Female Builder” One Moto Show
2024 – 2017 Vibrance Top Gun Painter – PPG Industries
2023 – “Hero Award” Sturgis Hall of Fame
2022 – SBN All Female Build Paint Lead – SEMA
2021 – “She is SEMA – Woman of the Year – SBN/SEMA
2021 – Ford Design Award – SEMA Show
2020 – PPG Ad Campaign – PPG Industries
2019 – Ford Design Award – SEMA Show
2018 – Ford Design Award – SEMA Show
2018 – YEN Vanguard Award winner – SEMA
2017 – Ford Design Award – SEMA Show
2017 – International Motorcycle Show – Winner – Modified Class
2012 – SBN All Female Build Paint Lead – SEMA
Her custom vehicles have graced premier automotive shows and have been featured in magazines. Notable collaborations with figures like Jay Leno, Billy Gibbons from ZZ Top, and Top Gear’s Tanner Foust further underscore her expertise and widespread appeal.
Forging Ahead with Authenticity and Passion
Theresa Contreras and BAJA FORGED represent what is possible when you remain authentic to your vision and purpose. The company’s bespoke vehicles are more than just off-road machines; they are symbols of adventure, self-expression, and empowerment. Through her work, Theresa inspires others to forge their own paths and discover their best selves.
Published by: Khy Talara
