Natali Correa is a shining example of Latina excellence in the haircare and beauty industry, where she has made remarkable strides as an expert in capillary health and education. With her extensive experience working with prominent brands, particularly Sarah K Professional, Natali has transformed the lives of countless beauty professionals in the U.S. and Latin America. Her journey highlights her dedication and unwavering passion for educating and empowering others within the beauty community.
Natali’s love for the beauty world blossomed at a young age. Her journey started in Ecuador, where she began distributing beauty products to salons. However, her desire to demonstrate these products’ technical aspects and results led her to pursue formal training as a stylist. Through international courses and hands-on experiences, Natali honed her craft, focusing on hair treatments and technical expertise.
As an integral educator for Sarah K Professional, a prestigious Brazilian brand, she now teaches stylists across Latin America and the United States. She educates beauty professionals on hair straightening techniques, product applications, and capillary health. Natali’s comprehensive knowledge of hair—from its formation to its care—has enabled her to deliver in-depth training sessions that empower stylists to elevate their skills.
Natali’s work with Sarah K Professional has been transformative for the brand and the communities she serves. According to Natali, her dedication to the brand has led many to believe she is the face behind Sarah K. As a pioneer in introducing Sarah K to Ecuador, she played a pivotal role in promoting the brand across Latin America. Her heartfelt connection with the products has set her apart from competitors in the market.
Her efforts are most notable in her approach to education. Natali frequently travels to major cities like Dallas, Houston, and Chicago, where she offers free educational workshops to aspiring Hispanic stylists. In these sessions, she shares vital knowledge on hair science and treatment processes, allowing attendees to deepen their understanding of hair care from a scientific perspective.
During her workshops, Natali emphasizes the importance of understanding hair’s physical and chemical composition. Many of the stylists she encounters need to gain background knowledge of the intricacies of hair health. By breaking down complex concepts—such as how hair forms in the womb—Natali empowers these stylists to make more informed decisions about treatments and services. Her ability to connect this scientific knowledge with real-world applications has been crucial to her success as an educator.
One of Natali’s key contributions is her creative problem-solving skills in the hair care industry. As a hair specialist, she regularly encounters challenging hair conditions, especially when working with models in remote areas during her classes. These challenges have driven her to develop innovative hair recovery processes using Sarah K products, which even the brand’s creators had not previously considered.
Her hands-on experience with different hair types and unique situations has allowed her to push the boundaries of what is possible in hair care. She continues to innovate, creating custom recovery treatments for damaged hair, further solidifying her reputation as a leader in the field.
Natali’s expertise has not gone unnoticed in elite circles. Early in her career, she worked with Truss, another leading Brazilian brand, and became one of the first pioneers to introduce it to the Ecuadorian market. She was actively involved in launching Truss products in Miami, where she provided technical support during its debut.
Throughout her career, Natali has collaborated with prominent figures in the beauty industry, including Enrique Guzmán from Armandeus Salon in Miami, a current client of Sarah K. Additionally, her technical center in Ecuador serves several influential fashion bloggers and TV presenters. These high-profile connections have further amplified her credibility as a trusted beauty professional.
Natali’s influence in the beauty industry extends beyond Latin America. She has identified a gap in the U.S. market, specifically among Hispanic professionals, who are often underserved and lack access to quality haircare education. Her vision includes providing high-quality, health-conscious products that cater to the unique needs of the Hispanic community. Through her proposed initiatives, she aims to ensure that U.S.-based stylists have access to superior products and the training required to use them effectively.
Natali Correa’s career is a testament to her passion, creativity, and dedication to the beauty industry. Her contributions—from pioneering product innovations to educating underserved Hispanic communities—have set her apart as a leader in the haircare field. Through her work with Sarah K Professional, she continues to leave a lasting impact, fostering the growth of beauty professionals in both the United States and Latin America. As she continues to push boundaries and inspire others, Natali’s influence will undoubtedly shape the beauty industry’s future for years to come.
Published by: Khy Talara
