Entrepreneurs and powerhouses that stand at the top of their industries managed to secure a coveted spot at the top not only because they bring a line of top-notch products and services to the table. Above anything else, it is their go-getter attitudes and readiness to adapt to the ever-changing economic and social landscape that separate them from the rest. For decades now, Calvin Klein has dominated the global fashion industry to the extent where the letters C and K will almost always be associated with this household name. Amid the long list of accomplishments under its belt, it continues to seek growth and innovate even after fifty years down the road.
Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, this fashion icon has cemented its reputation as a leader in American fashion through its clean aesthetic and innovative designs. As a global lifestyle brand, it is best known for exemplifying bold and progressive ideals, appealing to people who hunger to express themselves. “We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses,” shares the strategic mind behind this well-known company.
Calvin Klein is living the dream of any fashion brand, having influenced and contributed to the advancement of the industry in recent decades. It was able to do so by not limiting its reach, expanding its inventory of offerings in accordance with the needs of the market. When it first started out, the brand gained acclaim and reached great heights for its signature jeans, which typically featured a back pocket. Soon afterward, it introduced to its arsenal more articles of clothing, including underwear, sportswear, and more.
Currently, Calvin Klein stands as the umbrella entity for CK Calvin Klein, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein performance. Apart from making its own products, it has also licensed its name to around fifty third-party producers and manufacturers of fragrance, jewelry, women’s apparel, footwear, eyewear, and watches, to name a few. This particular move, which allows the CK mark to reach customers anywhere in the globe, is part of the numerous factors behind the company’s renown.
In 2003, Calvin Klein was acquired by PVH Corp, a prestigious lifestyle and fashion company whose portfolio includes TOMMY HILFIGER, Van Heusen, IZOD, ARROW, and Warner’s. Armed with the vision of scaling the brand’s presence worldwide and amping up its prestige, it has succeeded in pushing the highly recognized power player toward the limelight.
An accumulated $9.4 billion in global retail sales of products was sold under Calvin Klein in 2019, proving its relevance despite the plethora of fashion companies that have appeared in the industry in recent years. It is expected to remain at the center stage of the fashion scene in the coming years, thanks to its culturally relevant marketing campaigns, partnerships with key opinion leaders, and capsule collections.
Learn more about Calvin Klein by visiting its website. More information about the company can also be found on its Instagram page.
References.
https://www.calvinklein.us/en/about-us
