The goldmine that social media is today has birthed many stars and given a lot of people a chance to shine in the world. Shel Cierra found an opportunity in the locked-down world in 2020 during the pandemic to launch a podcast, Shel It Like It Is, on which she shared her life’s struggles and discussed other real-life matters. Two years later, she moved her podcast to Twitch and has been on an upward growth trajectory since.
Shel Cierra found a turning point in making her podcast into a live stream so that people can watch live and feel included in the creative process. The podcast has created a melting pot for subjects on beauty, gaming, real life and entertainment. Shel has been able to create a light-hearted setting where important topics are discussed without coming off as too serious or uptight.
Over the last two years, Shel Cierra has shared an authentic part of herself with the world to encourage people and highlight the importance of self-awareness to them. She is proof that anyone can start something and become successful regardless of how long they have been at it. Making Shel It Like It Is an interactive podcast that her audience can follow in real-time has contributed to the podcast’s growth, and Shel Cierra looks forward to connecting with more people authentically this way.
Shel Cierra has created a thriving community of doers looking to become better versions of themselves and contribute to the world positively. Shel is all about passing the message, “If she can do it, then anybody can,” and she’s using her platform to reinforce the idea that becoming is possible for everyone as long as they have the right ideas and are willing to implement them. Not many podcasts deliver entertainment alongside serious topics and subjects at the same time. Shel It Like It Is does, and it is the secret behind its exponential growth. It was also featured in the “Top 10 Thriving Podcasts in 2021” list.
With only a few months on Twitch, Shel Cierra has her sights set on partnering with the Twitch platform and doing bigger projects around and beyond the podcast. She also plans to grow her brand through bigger collaborations over the coming years and project her name into more notable quarters. She has been seen on streams with notable names like Adin Ross and Kai Cenat and hopes to work with more Twitch creators. “Getting the chance to impact lives directly has blessed me, and I hope to keep doing this in the next many years to come. I’m glad to be on this journey as it gives hope to everyone out there that things can change for them within a short time. It only takes them figuring out what they want to do and doing it,” Shel Cierra said.
