By: Monica Stevens
In the competitive world of home service businesses, digital marketing can make or break a company’s success. Vision Management, a digital marketing agency founded by Keigan Carthy, is on a mission to help these businesses scale their profits through the strategic use of Google Local Service Ads (LSA) and Facebook Ads. In an exclusive interview, Carthy shares his insights on what sets Vision Management apart and how they consistently deliver exceptional results for their clients.
Keigan, what inspired you to start Vision Management?
Keigan Carthy: I’ve always had a passion for helping businesses grow, especially those in the home service industry, which often gets overlooked. I noticed a gap in the market where many home service companies struggled with digital marketing, particularly with getting consistent leads and sales from platforms like Facebook. That’s where Vision Management comes in—we’re here to bridge that gap and help these businesses thrive.
Your approach is quite unique, offering a 30-day free trial. How did you come up with this strategy?
Carthy: We understand that investing in digital marketing can be a significant decision for small businesses, especially if they’ve had bad experiences in the past. By offering a 30-day free trial, we give them a risk-free opportunity to see the value we bring. This approach also allows us to build trust and demonstrate our capabilities upfront. It’s a win-win situation.
What common mistakes do home service companies make with their digital marketing, and how does Vision Management address these issues?
Carthy: There are several common pitfalls. First, many companies don’t have a compelling offer. In digital marketing, your offer is crucial because you’re competing against various solutions to the same problem. We help our clients create offers that focus on value addition, convenience, customization, quality assurance, exclusive offers, and innovative payment options.
Another issue is poor conversion tracking. Without accurate tracking, platforms like Facebook can’t optimize ad campaigns effectively. We guide our clients through setting up proper conversion tracking, ensuring that their data is accurate and actionable.
Can you elaborate on the importance of audience targeting and how Vision Management tackles this?
Carthy: Targeting the right audience is essential. Many businesses either target too broadly or too narrowly. We emphasize the importance of setting clear objectives—whether it’s leads, conversions, or views—and allowing the platform’s algorithms to optimize targeting. This method is cost-effective and efficient.
How does Vision Management keep ad content fresh and engaging?
Carthy: Creative stagnation is a big problem. If your audience sees the same ad repeatedly, its effectiveness diminishes. We regularly update ad creatives and test different formats and offers to keep the audience engaged. For example, we might use natural-looking formats like Reddit posts or text conversations for a more authentic feel.
Data tracking seems to be a critical component of your strategy. How do you ensure your clients track the right metrics?
Carthy: Tracking the right data is crucial for refining campaigns. We set up systems that monitor key metrics like return on ad spend and time to purchase. Using CRM systems and automation tools, we track lead sources and performance, which allows us to make data-driven decisions and optimize campaigns effectively.
Follow-up systems are also a key part of your process. Can you explain why they are so important?
Carthy: Effective follow-up is essential for converting leads into sales. We advocate for immediate response times, automated follow-up sequences, and consistent long-term engagement. These systems ensure leads are nurtured through every stage of the sales funnel, significantly increasing the likelihood of conversion.
Can you share a success story that highlights Vision Management’s impact?
Carthy: One of our notable successes is with Half Price Roofing. By implementing our strategies, they added $280,000 in revenue in just 28 days. We focused on creating a compelling offer, setting up proper conversion tracking, and continuously testing and refining their ad creatives. The results speak for themselves, and it’s just one example of how our approach can transform a business.
What’s next for Vision Management?
Carthy: We’re constantly looking to innovate and improve our strategies. Our goal is to continue helping more home service companies achieve their growth potential. We’re also expanding our educational content to help businesses understand and navigate digital marketing better. For anyone interested, they can visit our website at visionmanagement.co or check out our YouTube channel at Keigan Carthy VM.
Final thoughts?
Carthy: Digital marketing is a powerful tool, but it’s only effective if done correctly. At Vision Management, we’re committed to helping home service companies not just survive but thrive in today’s competitive market. With the right strategies, any business can achieve remarkable growth.
For more information on how Vision Management can help your business, visit their website or YouTube channel.
Published by: Khy Talara
