Video monetization is an important revenue source for content creators and owners. Especially when content creators create a bigger library of video content, they can earn more as their videos gain more views and engagement. It comes passively, which means that earnings trickle in once creators publish their videos.
According to Hubspot, 91% of businesses—especially those catering to B2C—use videos as a marketing tool. But more often than not, content creators and owners see different performances on different platforms. It ultimately depends on where their target audience is.
Monetizing through Different Platforms
YouTube was the first mainstream platform for earning money through online videos, and, to date, it’s still the second-most visited site. However, it’s not easy to monetize on this platform since it would take generating around a million views per month before quitting their full-time job.
One of the oldest social media platforms, Facebook, is still one of the biggest platforms for video monetization. Whether it’s in-stream ads, Brand Collabs Manager, or subscriptions, Facebook helps content creators and owners share short-form videos, which they can easily monetize. To partner with this, Instagram, which is also owned by Meta, can reach younger audiences, whether Gen Z or Alpha Gen. In this sense, they can partner with brands, enable badges on IG Live, use in-stream ads like Facebook, sell their merch, or use affiliate links.
Naturally, a new generation of video monetization has arrived through TikTok, which makes use of Creator Next, similar to the tipping service on YouTube and Instagram. Creators can also partner with brands and use TikTok Pulse, which is an ad-based tool.
However, with all of these opportunities for content creators and owners to monetize their video content, there are still a lot of steps that need to be taken into consideration. Fortunately, with the dawn of AI technology, the process of video creation, distribution, and monetization is becoming easier. And this is the goal Truvid has in mind.
All-in-One Solution for Content Creators
Also known as the best platform for video exchange technology, Truvid serves content publishers, owners, and advertisers—which is a role that content creators usually roll into one. And the company addresses the problems content creators face in each step of the video monetization process. It uses a groundbreaking AI tool to create promotional videos from any content article through smart automation, which, in turn, helps content creators spotlight their latest content, improve engagement, and increase their audience’s consumption.
To add to this, Truvid has created a Professional Content Library in which it has compiled over a million professional videos, which also grows daily. And if content owners have videos on their YouTube channel, they gain full transparency over their distribution with real-time data, which lets them know which content is most profitable. They can even use the Truvid platform to connect with publishers who might be interested in developing exclusive content partnerships for their channels—all on a private marketplace.
Content Creators are Growing in Number
Content creators, especially those who are starting, can experience difficulties that come with limited resources—be it having the specialized equipment, software, and personnel that larger media companies have—and it continues to serve as a big hindrance to monetizing their content. Regardless of this challenge, Influencer Marketing Hub released a report stating that the total creator economy is expected to be worth around $104.2 billion.
These creators come from all walks of life, sometimes with full-time professions from which they extract their expertise to be shared with people online. Because of this accessibility, Linktree has reported that there are already 207 million content creators all over the world. And ConvertKit has stated that full-time creators use an average of 3.4 platforms to engage their audience.
Understandably, this same number of people would need a solution that solves their video monetization challenges. Fortunately, platforms like Truvid are making this challenge easy to overcome.
