In recent years, a rising star with immense potential has emerged in the field of user experience design: Hong Qiu, a talented UX designer. She has participated in numerous global design projects spanning various industries, focusing on user experience design and the overall design of software’s human-computer interaction, operation logic, and interface aesthetics. She excels at cleverly combining cutting-edge technology with user needs, creating visually appealing and efficient products that offer a refreshing new user experience. Notably, she has received numerous international design awards for her exceptional design capabilities and innovative spirit, making her one of the few young creative designers highly recognized by the international design community.
This year, the “AI Ad Manager” project led by Hong Qiu has stood out. This AI-driven advertising system, with its powerful intelligent management and precise user targeting, has revolutionized the efficiency and accuracy of ad placements. Unsurprisingly, this project, which has garnered extensive attention from the design industry and related fields, has won top design awards, including the prestigious Red Dot Award and iF Design Award, from among thousands of entries worldwide.
“AI Ad Manager” is an innovative project proposed by Hong Qiu based on her deep observation and exploration of the internet advertising industry. This intelligent advertising solution is designed specifically for users with digital advertising needs. Its biggest highlight lies in its full utilization of AI technology, which, through automated processes and intelligent algorithms, analyzes ad data in real-time to provide advertisers with precise placement suggestions, thereby maximizing placement efficiency and accuracy. With its powerful data analysis and feedback functions, advertisers can more clearly understand ad performance, support decision-making, optimize ad strategies, and promote long-term business development. The launch of the “AI Ad Manager” has undoubtedly brought tremendous commercial value and development potential to the digital advertising industry.
Since its launch, AI Ad Manager has received widespread attention from the international design community and has won numerous prestigious design awards, including the iF Design Award, Red Dot Design Award, and UX Design Awards. Notably, the iF Design Award and Red Dot Design Award are among the three top design awards in the industry, enjoying high reputation and value. Winning these awards is as challenging as filmmakers winning the highest honor—the Oscars. The Red Dot Award, established by the Design Zentrum Nordrhein Westfalen in Germany in 1955, aims to recognize excellence in product design, brand and communication design, and design concepts. Its jury consists of internationally renowned design experts, ensuring that winning works demonstrate outstanding performance in innovation, functionality, aesthetics, user experience, and social responsibility. The iF Design Award, established in 1953, is one of the oldest and influential design awards globally. Its reputation and influence attract designers, companies, and organizations worldwide to participate in its evaluation each year. Winning these top honors is not only a recognition of Hong Qiu’s personal abilities but also a testament to the breadth and depth of innovation in her design works.
Beyond “AI Ad Manager,” Hong Qiu’s illustrious career includes several other significant milestones. This year, the “Hero” and “Jagline” projects independently led by Hong Qiu won the prestigious MUSE Design Awards and London Design Awards, with her receiving personal interviews from both media outlets. These accolades further highlight Hong Qiu’s outstanding design capabilities and represent the highest commendation for her relentless pursuit in this field.
With her captivating vision and innovative thinking, Hong Qiu has elevated UX design to new heights. In the future, she looks forward to creating more exceptional works, exploring new application technologies, and making human-technology interactions more enjoyable, intimate, and profound.
Published by: Martin De Juan
