Success in B2B sales often hinges on understanding and anticipating prospective clients’ needs and motivations. However, relying solely on intuition and guesswork can lead to missed opportunities and failed negotiations. This article will explore the socially aware AI that helps dealmakers overcome that.
Eliminating Intuition and Hunches in Dealmaking
In dealmaking, intuition and guesswork seem like convenient shortcuts. Still, they can conceal crucial details and nuances that could make or break a deal. Without concrete data or thorough analysis, decisions made on gut feelings alone are perhaps the biggest gamble in B2B sales. This lack of grounded insight can result in misjudging the other party’s priorities, making unrealistic demands, or underestimating potential risks.
Moreover, leaning heavily on intuition may lead to overconfidence, blinding negotiators to warning signs or alternative solutions. While intuition can complement strategic thinking, relying on it exclusively in dealmaking can be a serious risk with significant consequences.
In today’s competitive business landscape, mastering the art of decoding human dynamics is essential for closing deals effectively. This is where Substrata comes into play.
Substrata is revolutionizing the way deals are made by leveraging the power of deep learning, Social Signal Intelligence (SSI), and Social Signal Processing (SSP). Substrata’s innovative technology eliminates the reliance on gut feelings and hunches. With Substrata’s technology, dealmakers can now decipher the subtle cues and signals that drive human behavior, allowing them to gain invaluable insights into their prospects’ minds.

Uncovering Verbal and Non-Verbal Communication
By examining factors such as office politics, hierarchies, attitudes, and emotions, Substrata provides dealmakers with a comprehensive understanding of the social dynamics involved in negotiations.
Social Signal Intelligence (SSI) and Social Signal Processing (SSP) are the backbone of Substrata’s capabilities. These cutting-edge computing domains are trained on vast amounts of data, allowing them to model, analyze, and interpret the subtle social cues during deal-related interactions. With Substrata’s socially aware AI by their side, dealmakers can confidently and precisely navigate the complexities of the negotiation process.
Substrata’s ability to decode the intricate social dance between buyers and sellers is unparalleled. By uncovering hidden intentions and motivations, dealmakers can forge genuine connections with their prospects, sparking curiosity and creating a sense of urgency. Whether it’s understanding a prospect’s emotions, attitudes, or perceptions, Substrata provides dealmakers with the insights they need to tailor their approach and close the deal.
One key advantage of Substrata is its ability to go beyond explicit communication and analyze the nuances of nonverbal behavior. From subtle gestures to the timing of responses, Substrata can detect and interpret signals that traditional methods often overlook. By understanding these nuanced layers, dealmakers can better understand their prospects’ true intentions and adjust their strategy accordingly.
Closing Deals with Confidence
Substrata’s breakthrough establishes that guesswork in B2B sales is now a part of a bygone era. Modern dealmakers can read their prospects’ minds and close that deal with confidence by harnessing the power of social signal intelligence.
With Substrata, dealmakers can unlock the secrets of human behavior and gain a competitive edge in dealmaking. By leveraging the power of social signal intelligence, dealmakers are empowered to build genuine client relationships and close deals with precision. With this AI by their side, dealmakers can easily navigate the complexities of the negotiation process, ensuring that every interaction is a step closer to sealing the deal.
Published By: Aize Perez