When it comes to incorporating artificial intelligence into day-to-day job functions, the marketing industry was an early adopter. Almost 70 percent of professionals have already incorporated AI into their marketing efforts, according to a 2023 survey. And while conversational AI is helping marketers do more, is it causing brand communication to lose its human element? 

According to PushSend Ai, a marketing technology company, this does not have to be the case. The brand is helping companies foster meaningful interactions with their customers through tailored, one-on-one conversations that break away from conventional marketing methods.

“In marketing, AI is being utilized in many different ways, from generating search engine optimized content to entire websites,” says PushSend Ai’s founder and CEO, Eric Diamond. “But what has not been addressed is the hyper-personalization that can be done using AI to take these marketing efforts even further.” 

Helping the Modern Marketers Do More

Today’s digital marketer has numerous tools in their arsenal, including email, content, social media, and text message-based marketing. These channels allow brands to get incredibly granular with their outreach efforts, segmenting lists of customers out by set demographics or characteristics. 

“For example, we’re trying to get rid of the rigid, labor-heavy drip campaigns that marketers rely on and set up ahead of time,” explains Diamond. “PushSend Ai decides the ideal follow-up times and content to send and enables marketers to communicate more effectively than sending generic drips.”

Luckily, industry workers are not worried that AI will eventually put them out of a job. Mailchimp reports that almost 90 percent of marketing professionals realize that automation and AI are essential in meeting customer needs. Meanwhile, Influencer Marketing Hub found that 54 percent of the industry believes that the technology in question can significantly enhance their marketing efforts. Instead of a threat, AI is a tool that can help companies do more. 

As the data suggests, many teams already incorporate AI-generated content into these mediums. Tools like ChatGPT and Google’s Bard have helped bring the technology mainstream. These platforms leverage public data to answer questions and generate content. But just because content is generated by AI does not mean it is highly personalized or effective. 

PushSend AI uses closed data, such as store and customer data, along with analytics from various trusted sources to train an effective model for customer engagement and content creation. The technology can generate content for WhatsApp, text messages, and direct social media messages. Diamond reports the platform will soon support other forms of content. 

Using Hyperpersonalization in Customer Connections

The PushSend Ai platform leverages data such as purchase history, predictive shopping habits, and all holidays, along with specific store-related events and promotions, to engage customers with a meaningful, steady stream of conversation and follow-up content. This information is fed into “Super Profiles,” which are established for the store and its many customers. Then, the AI model is trained according to these profiles. By analyzing their historical data, the AI can make informed decisions, such as when to send a personalized discount offer or follow-up messages tailored to the customer’s interests or a relevant shopping holiday. 

Diamond says, “The ability to talk to the individual buyer and really personalize the experience for them has been missing from the e-commerce marketer’s toolkit. The idea is to engage them and, at the same time, of course, get them to buy more.

The result is a marketing experience that feels less like a mass-produced message and more like a genuine, human conversation. And while this approach to personalization is not a new concept, PushSend Ai completes the work at scale, allowing marketers to fully automate a high-touch, personalized approach to customer engagement. According to Diamond, the first iteration of PushSend Ai will pair with Shopify stores, acting as a seamless and powerful marketing arm for stores to get customers to buy more.

AI’s Next Chapter in Marketing Tech

While machine learning has been an integral part of marketing for some time, the emergence of well-executed conversational AI is a significant leap forward, according to the PushSend Ai team. By allowing businesses to interact with customers personally, regardless of an audience’s size, brands can foster a more profound sense of connection and understanding.

Diamond also explains that PushSend Ai takes into consideration a company’s diverse customer base. While content is largely AI-generated, marketing teams can still tweak any message to best fit their audiences. The platform can also help parse out and generate messaging to fit unique segments of a customer base—for example, generating content in Spanish to reach a company’s Latino audience.

“Ultimately, the proof is in the analytics. We’re exploring relationships and integrations that will give you the full picture,” says Diamond. “It will be able to say yes to the fact that not only have the customer conversations been more engaging, but these conversations are generating more sales, more opens, and more clicks across the business.”

While concerns around AI-driven customer relations may persist, PushSend Ai is working to prove the technology can empower businesses to better understand and serve their clientele. The platform will be available for business owners in a beta phase as soon as late November this year. Experience the next generation of artificial intelligence in marketing with PushSend Ai at www.pushsend.ai.