Converging Forces of Environmental Protection for Going Green——Interviewing the Preeminent Designer Lai Yingzhu

The shaping of a green and well-being lifestyle requires guiding people to transform their awareness of environmental protection into social consensus and collective action. It is precisely under the motivation of her work Miles Trips Page Design that the concept of environmental protection, in the practice of protecting the environment and saving energy, has become people’s living habits and civilized consciousness, which thus promoted the establishment of “green fashion” as a benchmark. She is one of the talented designers of the project Miles Trips Page Design——Lai Yingzhu.

On WeChat Moments, someone displayed four trash cans for refuse classification arranged in a row in the kitchen; On urban roads, sanitation workers pick up the nasty and fusty garbage with their hands; On social media platforms, Lai Yingzhu has made her own contribution to environmental protection with the advantage of her professional knowledge. Growing up in Taipei since childhood, Lai Yingzhu majored in International Public Policy and Management and minored in Communication Management during her studies at University of Southern California. At that time, she showed a great interest in interaction design and started designing filters for human-computer interaction in her spare time. In 2022, Lai Yingzhu furthered her academic journey at Harrisburg University of Science and Technology for the second master’s degree and she then conducted in-depth research on human-computer interaction design. These research experiences during her school years have laid a solid foundation for her work design in the future.

Recent years have witnessed a spurt of progress in technology, and human-computer interaction design has promoted the germination of environmental awareness among the public inch by inch. Lai Yingzhu, as a designer of both Augmented Reality (AR) and Virtual Reality (VR), focused on filter design for human-computer interaction, which was mainly published on social platforms such as Facebook (now renamed as Meta) and Instagram. According to statistics, the total number of users of her design has exceeded 1 million. In 2022, Lai Yingzhu participated in the design of the app called Miles and was committed to creating the best experience for users at the same time. Through her and the team’s continuous efforts, the app Miles has finally emerged with a bang.

The project Miles Trips Page Design has been committed to environmental protection since its design, and had received a multitude of accolades for its distinguished design of User Interface (UI) on the app Miles. As a universal application, Miles provides tangible rewards for eco-friendly ways of transportation to facilitate sustainability in daily life. With this app, users can redeem their miles from various retailers and get rewarded further for their greener forms of commute or travel. The orientation of this project is to design Miles’ Trips Page by highlighting the app’s pivotal and innovative competency——Trip Differentiation, which allows its users to split a single trip into multiple trips using different modes of transportation or combine multiple trips into one. In addition to Miles’ tracking and prediction AI technology, the intuitive interaction and visual design also make a pleasure experience for users to live a greener lifestyle. By emphasizing user-centered design principles, Lai Yingzhu and her team strive to deliver meaningful designs that positively impact the whole world. Their exceptional work in UI and UX design exemplifies their vision and commitment to creating intuitive and engaging digital experiences.

Converging Forces of Environmental Protection for Going Green——Interviewing the Preeminent Designer Lai Yingzhu

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In the light of its significant leverages, Miles Trips Page Design, the project designed by Lai Yingzhu, was published on the 2022 UX Design Awards yearbook and was recognized in two world-renowned design awards including the 2022 European Product Design Award (EPDA) and the 2022 Creative Communication Awards (C2A). Both of these two awards are one of the most influential design awards in the world, just like the status of Oscar Golden Statuettes in the film industry. It is extremely laborious for some newly recognized designers to strive for these two awards. The European Product Design Award is created to recognize the expertise of talented international products and designers who strive to improve our daily lives with their practical and well-thought-out creations. It helps to promote the growth of product design globally and provide worldwide exposure to remarkable designers in the industry. The Creative Communication Awards is created to recognize designers’ prominent achievements in various fields, including communication design, advertising, graphic design, etc. Meanwhile it has provided a promotional platform for communication designers, agencies, graphic designers, freelancers, digital media designers, and the worldwide creative community. Lai Yingzhu utilized her personal talents to design this project, advocating for the practice of a green lifestyle to the public, and enhancing the environmental awareness of the entire society. These two awards express the strong recognition of her personal competence and charisma.

In regard to her honorary and glittering project Miles Trips Page Design, Lai Yingzhu opines that Miles is prone to provide more options for urban residents to travel or commute, and it also encourages people to develop an environmentally friendly and green lifestyle, making this lifestyle become a fashion. In days to come, Lai Yingzhu has been looking forward that she can design more exceptional works to converge the joint forces of environmental protection for going greener together.

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