Technology has simplified the modern lifestyle in countless ways. From booking a hotel to getting groceries delivered to our doorstep, our smartphones have turned into our best friends, making life a lot easier. Apps have emerged as game-changers in this realm offering specific and dedicated services to people in every corner of the world. “The Other Side Fitness” (TOS) is a new entry here, redefining fitness with a range of no-equipment exercises. Masterminded by former athlete-turned-entrepreneur Alex Vilarino, the TOS app is changing the game for aspiring athletes and fitness enthusiasts.
Alex Vilarino is a former D1 Athlete who is currently transforming bodyweight workouts for busy people. He is also a former starting guard at Boston University and a 2020 Patriot League champion. Alex is not any typical tech-savvy entrepreneur but an individual with unparalleled insights into diverse business sectors. His story goes beyond the confines of the gym.
Alex started his journey on the court, training with some of the globally renowned coaches who sculpted the sports icons like Zach Lavine, Isaiah Thomas, and Chris Harris Jr. His transformation from an average athlete to a powerhouse with a 4.4 40-yard dash, a 40+ inch vertical, and a prominent spot on his D1 team shows his dedication, commitment, and discipline, qualities needed in both sportsmen and entrepreneurs.
The COVID-19 pandemic changed the course of Alex’s life completely, pausing his basketball career. Affected by the virus, he also suffered a severe ankle injury. It was during this period Alex was standing at the crossroads in his life when he chose health over athleticism. Amidst this adversity, he found a vision, to share the wealth of his hard-earned knowledge in all the years. This led to the foundation of “The Other Side Fitness” (TOS).
Unlike countless other fitness apps that are making big promises, TOS has emerged as a platform for youth athletes empowering them on their fitness journey through bodyweight and calisthenics exercises. The app is a resource for anyone seeking effective workout routines, anytime, anywhere, with or without equipment. From a fractured ankle threatening his D1 dreams to battling COVID-19, Alex took his personal challenges as lessons to fuel his venture dedicated to empowering other fitness enthusiasts.
Alex’s transition from being known as a basketball player to grappling with uncertainty for a year and a half was a daunting period. His struggles and a teammate’s idea of sharing knowledge, eventually helped him build a solid career as a tech entrepreneur in the fitness industry.
The fact that sets Alex apart from others in the fitness industry is his guy-next-door appearance. He wasn’t the tallest, strongest, or most athletic in his team to stand out as a star player but was the epitome of hard work and discipline. These attributes are reflected in TOS. It is not a platform that promises instant transformation but a starting point for those seeking improvement. Alex believes that not everyone is born with the physique of LeBron James, but maximizing your potential can lead to greatness.
The Other Side Fitness is not just an app but a personal fitness program that has been tailored for youth athletes, beginners, or anyone craving a quick but powerful workout. It reflects Alex’s commitment to making fitness accessible to all.
Looking ahead, Alex envisions TOS impacting the lives of millions beyond the realm of athletes. For him, The Other Side Fitness is not just a fitness app but a resource to begin your fitness journey. As TOS continues to grow with this vision, it is also redefining the way people perceive workouts, showing them a new way to stay fit without any gym or equipment.
