Caleb Hellinger, Founder of Subscribe PR, recognizes that the business world is ever-evolving. As we journey into 2023, it’s clear that building and maintaining a strong online presence and social proof through media coverage will be more important than ever.
In today’s fast-paced, digitally-driven world, it’s not enough to simply have a great product or service. Instead, companies must communicate their value proposition to potential customers effectively, which means having an established brand presence and online reputation.
At the heart of this is notoriety – the ability to be widely known and recognized within a particular industry or community. Notoriety can be built through various channels, including media coverage, social media engagement, and thought leadership content.
But why is notoriety so important?
Caleb says, “It can help establish credibility and trust with potential customers. When a company is widely recognized and respected within its industry, it signals to customers that they are a trustworthy and reliable partner.”
With so many companies vying for attention, it can be challenging to capture the attention of potential customers; that’s why notoriety is so helpful for startups to quickly stand out in a crowded marketplace. However, investing in a strong brand presence and reputation can help your brand cut through the noise and stand out.
One fundamental way to build notoriety is through media coverage. This is where the expertise of Subscribe PR comes in. When a company is featured in the media – whether through a news article, opinion piece, or founder interview – it can help increase brand awareness and establish the company as a thought leader. There are also SEO benefits involved with strategically placed backlinks.
Media coverage also provides social proof – the idea that other people are using and endorsing a product or service. When a company is featured in the media, it signals to potential customers that others are using and benefiting from its offerings. This can help build trust and credibility with potential customers.
However, media coverage alone is not enough. Companies, especially startups, must have a robust online presence to effectively build notoriety and social proof. This means having an optimized website, active social media profiles, and engaging thought leadership content. Implementing social proof with your online presence and marketing can boost conversions by 7-23%.
How often do people Google you after an initial conversation? 81%, to be exact. Having an engaging online presence is essential in today’s digital age. Customers increasingly turn to online channels to research products and services before purchasing or committing. A company needs a strong online presence to avoid being overlooked by potential customers.
In addition to a strong online presence, companies must focus on thought leadership content to build notoriety and social proof. This means creating and sharing content demonstrating expertise within a particular industry or niche.
Thought leadership content can take many forms – from blog posts and whitepapers to webinars and podcasts. The key is to provide valuable insights and information that resonates with potential customers and establishes the company as a trusted authority within its industry.
Social proof is immensely powerful because it taps into the human tendency to follow the crowd. Companies that build a solid brand presence and reputation through media coverage, online presence, thought leadership content, and social proof will be well-positioned to succeed in a rapidly evolving business landscape. Subscribe PR assists with this process and solves the issue of obscurity through targeted and effective PR and branding campaigns.